New York (CNN Business)As General Motors and Ford work to develop self-driving vehicles, their lawyers are busy battling over what they should be allowed to call the technology.
Ford also filed papers with the US Patent and Trademark Office, asking that GM be stripped of its trademarks for both “Super Cruise” and the Cruise subsidiary, of which GM is the controlling shareholder.
The suit also highlighted a number of other automakers who have come up with names for their driver-assist features that do not include the word “cruise.”