A lion for rugby. The Stade Toulousain, European and French champion in title, presents its new shirt, stamped with the new lion head logo of PEUGEOT. On February 25th, PEUGEOT unveiled its new brand identity with this logo, the 11th in its history, a coat of arms decorated with a magnificent lion head. It now appears on the chest of the players of the most prestigious French rugby team.
This new PEUGEOT coat of arms celebrates the 25 years of PEUGEOT’s partnership with the Stade Toulousain: 25 years of shared values between the brand with the lion and rugby, 25 years of victories, sportsmanship and team exploits. This new logo will be present on the three shirts of the Stade Toulousain the shirt to play at home, the away shirt, and the European Cup shirt.
The first match where the new logo will be present on the shirts will be played in La Rochelle on September 5, 2021.
The new PEUGEOT brand identity is already visible in the Ernest-Wallon stadium in Toulouse since March 27, 2021, day of the reception of Montpellier for the 20th day of the Top 14 championship.
The new coat of arms, with the effigy of the lion, has always accompanied the Brand. It carries PEUGEOT’s values loud and proud. A timeless, universal and multicultural form of identity. It is a symbol of belonging and recognition.
It was therefore natural that this logo appears on the shirt of the Stade Toulousain which the Brand has been a partner for nearly a quarter of a century.
The home shirt is unveiled today.
The shirt for outdoor games will be revealed on September 1st.
The third shirt, for the European Cup, will be unveiled in November.
The players will debut the new shirt in La Rochelle on September 5 against Stade Rochelais in the first game of the championship.
The second match will be at home on September 12.
By unveiling its new identity on the jerseys of the Stade Toulousain, the Brand continues to expand its universe. This coat of arms carries a profound change, a change of posture, a new state of mind that once again affirms that PEUGEOT’s values are well in line with those of rugby.