Jason Raimondi, President & Founder of JOR Hospitality Solutions writes about The Four Hotel Cultures and dives into how the culture of brand, destination, service, and development is the lifeblood of any exceptional property.
PR Crisis Management Case Studies looks at how the role of PR shifted during the pandemic to a far more focused and targeted approach as they sought to engage audiences with controlled storytelling and imaginative concepts to entertain, inform and inspire future travelers.
One of the key OF heroes was EVINS, who in response to the COVID-19 pandemic, pivoted the media strategy for the acclaimed oceanfront luxury hotel, Halekulani, updating messaging and developing relevant, thoughtful pitch angles that would best resonate with the media and Halekulani’s target audience. Pitches ranged from sharing iconic recipes to health/wellness tips from SpaHalekulani.
EVINS secured coverage for Halekulani in Travel + Leisure’s article on How to Transform Your Home into a Hotel Fit for a Queen This Mother’s Day and in How to Virtually Travel First-Class to Hawaii – Without the Flight and Jet Lag in Forbes and were also able to secure editorial exposure in the Observer in How to Give your Home a Luxury Staycation Makeover Right Now.
To coincide with its media relations efforts on behalf of Halekulani, EVINS also developed a new content strategy to keep social fans and past and future guests engaged, entertained, and enlightened with #HawaiiFromHome content while they sheltered in place. Content examples included a new wellness tips series featuring advice from the spa, Zoom backgrounds, curated Spotify playlists, and fan-favorite food and cocktail recipes.
Don’t miss out on the ILHA’s 10th annual INSPIRE21 conference on investment and innovation in luxury hospitality at the Fairmont Miramar Hotel & Bungalows, Santa Monica on December 2-3. Join us for informative sessions on the facts and strategies you need to know to help your business grow.
Register now and get up to 40% off your tickets today.
About the International Luxury Hotel Association
The International Luxury Hotel Association is the luxury hospitality’s preeminent association promoting, unifying and advancing the industry through insight, opinion and research.
ILHA reaches an audience of more than 500,000 hotel professionals in 90+ countries and produces LUXURY HOTELIERS Magazine, ILHA SmartBrief and the INSPIRE SUMMITS in Europe and North America. They also run LinkedIn’s largest hospitality and travel group which ranks in the top 100 of the more than 10 million professional groups on LinkedIn. Connect with us on theilha.com, hospitality and travel forum, ILHA Facebook, ILHA Instagram, ILHA Twitter, ILHA YouTube
SOURCE International Luxury Hotel Association
