- Sculpted, seamless styling surface with endless design possibilities
- Launching on four new vehicles
- Differentiation in the evolving mobility landscape
AURORA, Ontario, Nov. 04, 2021 (GLOBE NEWSWIRE) — Automakers are increasingly distinguishing themselves through styling and Magna’s FreeForm™ seating technology is just the answer. Launching on four new vehicles, one later this year and three in 2022, the distinctive seat trim technology provides a clean, sculpted and seamless styling surface and allows a number of design possibilities.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/67226f71-c783-4992-b13c-6759db7edec8
“Automotive seat design has become an even more important consideration in light of the rapidly evolving mobility landscape and the resulting shift toward interiors and in-car experience,” said John Wyskiel, President of Magna Seating Systems.
FreeForm™ first hit the market first in 2020 on the Cadillac XT5 and will now launch with other automakers on a large SUV, a midsize crossover, a sedan and an all-electric SUV – all expected to hit dealerships in 2022.
“We are seeing an increasing demand from both traditional customers and new entrants alike seeking to offer superior comfort and design features and create a more “homelike” cabin, as well as utilize more eco-friendly materials. FreeForm™ technology can deliver on all fronts,” added Wyskiel.
FreeForm™ enables automotive studios and stylists to design an interior that was previously not possible. The technology represents the future of interior styling and can be an important differentiator. It offers multiple benefits:
Styling flexibility
FreeForm™ can achieve design details as sharp as a 1mm radius compared to 20-25mm for traditional cut and sew. This allows automotive stylists greater design possibilities to achieve various shapes and forms, and crisper lines.
Comfort benefits
The new seat trim technology offers improved back comfort thanks to more than 100mm of concavity – nearly impossible with traditional cut and sew. Coupled with bolsters, this offers enhanced support for the lower back as it reduces fatiguing micro-motions of the spine. Furthermore, FreeForm™ is created with a foam laminate which results in a moldable surface that is four times more breathable than comparable molded trim products – further enhancing seat comfort.
Sustainable materials
FreeForm™ back panel seats contain up to 50% proprietary polyols derived from recycled polyethylene terephthalate and the seating surface contains up to 20% renewable materials from a bio-feedstock – resulting in an overall more sustainable product.
Cleaning advantages
The smooth surface of FreeForm™ allows for seats to be more quickly and easily cleaned. The seat covers can also be easily removed for cleaning and routine maintenance making them appealing for future mobility scenarios like ride sharing.
Additional cabin space
FreeForm™ back panels provide a “soft touch” surface with draw capabilities of up to four inches – offering a significant amount of added leg room.
TAGS
Automotive seating, automotive seat systems, automotive interior design, new mobility
INVESTOR CONTACT
Louis Tonelli, Vice-President, Investor Relations
louis.tonelli@magna.com, 905.726.7035
MEDIA CONTACT
Tracy Fuerst, Vice President, Corporate Communications & PR
tracy.fuerst@magna.com, 248-761-7004
ABOUT MAGNA
Magna is more than one of the world’s largest suppliers in the automotive space. We are a mobility technology company with a global, entrepreneurial-minded team of 158,000 employees and an organizational structure designed to innovate like a startup. With 60+ years of expertise, and a systems approach to design, engineering and manufacturing that touches nearly every aspect of the vehicle, we are positioned to support advancing mobility in a transforming industry. Our global network includes 347 manufacturing operations and 87 product development, engineering and sales centres spanning 28 countries.
For further information about Magna [(NYSE:MGA; TSX:MG)], please visit www.magna.com or follow us on Twitter @MagnaInt.
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