“With our new Sales & After Sales Training Academy, we are taking the next step by adopting a holistic digital approach. For example, we will be using technologies such as virtual/augmented reality and artificial intelligence to realistically simulate everyday situations at the dealership, enhance training content in a targeted manner and increase the quality of advice. The online training format simplifies the processes and improves our efficiency.”
Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing
The new ŠKODA Sales & After Sales Training Academy aims to modernise training technologies and become a digital competence centre. The training content focuses on the future topics of electromobility and digitalisation. The Academy will develop suitable strategies for partners specific to the individual regions. The new institution will also be collaborating with schools and universities to promote the culture of innovation.
ŠKODA AUTO is focusing on using digital technologies in its training programmes. Since 2020, for example, service staff have been able to use virtual reality to simulate replacing the battery in the manufacturer’s all-electric models. Artificial intelligence also plays an important role in the new ŠKODA Sales & After Sales Training Academy. Digital assistants can respond flexibly and directly to speech and simulate interactions at the dealership and in customer service. This technology is helping to improve the professional quality of customer service. Conducting training online also significantly reduces the need for travel – and thus the carbon footprint of ŠKODA AUTO’s sales network.