@Geely: Fri 17 Dec 2021Lotus Emira V6 First Edition: dynamic shakedown at Hethel with Gavan KershawLotus has released a new film of the Lotus Emira in action,…

Lotus Emira V6 First Edition: dynamic shakedown at Hethel with Gavan Kershaw

Lotus-Emira-V6-First-Edition-Gavan-Kershaw.mp4

Lotus has released a new film of the Lotus Emira in action, showing the eagerly anticipated V6 First Edition being put through its paces by Gavan Kershaw on the iconic Hethel test track.

Gavan, Director, Attributes & Product Integrity, Lotus Cars, leads the dynamic development of every Lotus and is part of the highly experienced team which engineers in the thrill of driving.

Amid some sideways action, he explains the Emira’s outstanding performance on both the track and the road, adding: “With the 3.5-litre V6 configuration and the supercharger, you start an acceleration from as low as 1,500rpm and the car just pulls and pulls and pulls, getting stronger and stronger as the revs increase. This is what a real sports car feels like.”

Gavan also expands on the car’s intuitive driving performance, plus the four different driving modes – Tour, for maximum stability and control; Sport, for increased body slip and throttle response; Race, with even greater motorsport-derived dynamics and a revised instrument cluster; and Fully Off, where the stability control is completely disengaged.

He concludes: “The whole package is tuned to give you maximum reward and confidence. It’s ‘For The Drivers’.

Notes to Editors

For more information please contact the Lotus Communications team:

James Andrew, Executive Director, PR and Communications

jandrew@lotuscars.com

+44 (0) 7384 830903

Rob Borrett, PR Manager, Content & Launch Programmes

rborrett@lotuscars.com

+44 (0) 7718 560789

Alastair Florance, Group PR Manager

aflorance@lotuscars.co.uk

+ 44 (0) 7802 918662


Samantha Thomas, PR Officer, Product Press & Digital Media

sthomas2@lotuscars.com

+44 (0) 7909 813785


Richard Yarrow, PR Manager, News and Technology

ryarrow@lotuscars.com

+44 (0) 7471 994525

The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.

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About Lotus

Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, the Lotus Advanced Performance Centre and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last and best-of-breed petrol-powered sports car. The first customer cars will be delivered in 2022. In July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries will begin during 2021.

Lotus Engineering provides comprehensive consultancy services to many of the world’s OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.

Lotus Technology is the global ‘intelligent technology’ division based in Wuhan, China. Its role is to accelerate innovation in the fields of batteries and energy management, electric motors, electronic control systems, intelligent driving, intelligent manufacturing and many more. It will oversee the manufacture of a range of premium Lotus lifestyle electric vehicles in Wuhan starting in 2022.

Lotus Group is the parent company of the above subsidiaries and others. It is part of Geely Automotive, the fastest-growing automotive group in the world. Geely has a 51% controlling stake, with 49% owned by Etika Automotive, a Malaysian conglomerate.

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