White vehicles have been found in the most abundance on the roads since 2011 worldwide, with Asia leading in white vehicle builds. Overall, the popularity of white hit a long-term high of 39% in 2017 and has seen declines in several regions each year since. This year, white declined three percentage points, largely due to a decrease seen in all regions, especially China, with a 7% decrease.
For the third year in a row, Europe is the only major region to report gray as the most popular color at 27%. Silver is most popular in South America as it ranks second place with 23% usage. Black is most found in Europe at 22% and continues to lead in the luxury segment. North America has the most amount of new red cars on the road at 8%.
This year proved to be challenging in the automotive market due to the impact of the semiconductor chip shortages affecting automotive builds. “Consumer demand is expected to showcase trends in upcoming automotive color popularity,” said Nancy Lockhart, global product manager of color at Axalta.
Axalta began reporting on the industry’s coatings color in 1953 and continues to report on color trends and color preferences. In addition, color forecasts are reported in Axalta’s global annual color trend forecast. The future landscape of automotive color continues to change as vehicle and consumer preferences evolve. Axalta designs conceptual colors that are aesthetically and functionally beneficial to the vehicle surfaces. For more information, visit the company’s annual Global Automotive Color Popularity Report, Color Trend Report and Consumer Preferences Survey. Prior years’ reports can be found here.
About Axalta
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us @axalta on Twitter.
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Jessica Iben
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axalta.com
SOURCE Axalta Coating Systems Ltd.
