PRESS
MORE DEALERS JOIN IN THE UPGRADE EXERCISE – UPBEAT ON THE FUTURE OF PROTON
Posted on Mar 28, 2018
Subang Jaya, 28 March 2018 – The Company witnessed another round of the Dealers Network Upgrade agreement signing ceremony recently, held at the PROTON Centre of Excellence. Following the earlier two batches which were held in December 2017 and January 2018, this time, a total of 10 dealers will be upgrading their outlets to 3S and 4S.
Present at the ceremony were, Dr Li Chunrong, Chief Executive Officer of PROTON and Yohan Mokhtar, Director of Special Project of PROTON, who signed the agreements on behalf of PROTON.
Banking on the PROTON brand
Positive on the future, the Company is encouraged by the increasing number of dealers who are upgrading their outlets to 3S and 4S to serve their customers better and to ensure that customers get the best – top notch sales and services experience when they visit a PROTON outlet.
“Month by month, we see more dealers joining to upgrade their outlets. Surely, this means that PROTON is a brand worth investing – a promising brand. I am delighted that we have many entrepreneurs here who share the same view. I applaud their courage and far sightedness. These are businessmen who understand the need to invest more now, in order to enjoy much more in the future. Customers today are very different than before. Their needs have gone from expectation of a simple service when they walk into an outlet, to a different level all together. Now it becomes a lifestyle need. It is important for us to stay connected with the market requirements in order for us to be on top of our game, and to serve our customers professionally and with integrity,” said Dr. Li.
Li also added that the opportunities in PROTON are abundant for those interested to join the PROTON dealership.
”I truly believe we are on a strong foundation to elevate PROTON to greater heights. There is never a better time than now to be part of the PROTON dealership. Already, we have a very good dealer incentive support scheme, which is one of the best in the industry. Our chance is here and now, and you should grab the opportunity to grow together with us. I am sure, the decision you make today is a stepping stone for better things to come. With your support, PROTON will progress and rise, and together we shall make it a success story”.
Dealers remain optimistic – upgrading of outlets is the way to go
Positive with the brand, existing dealers are taking their opportunities to grow with PROTON and the competition to keep customers satisfied has been the main agenda of many in the sales and service industry.
For Mohd Khairul Idzwan, of Rohamas Autoservices, “I believe the upgrading of outlet to 4S is inevitable. The order of the day is to serve customers better. This long term strategy will ensure that we can compete with other car brands around this vicinity, and elsewhere.”
On his confidence level of PROTON, he mentioned, “We look forward to the future Proton models. Clearly, we can win in terms of better pricing, better build quality and better design in our cars. We also have faith that the coming SUV model will capture the hearts of many, as currently we can see tests are being conducted on the roads, so I am sure the car that is delivered to the market will meet the requirements of most Malaysians”.
“Moreover, the success of a sell-out car depends on 10 (ten) factors. To me, it should comprise, durability, interior comfort, exterior styling, workmanship, quality, dealer convenience (one-stop centre), performance, advance technology, reputation of company as well as safety. From what I observe, the upcoming SUV has all that, so of course it will be a hit,” Mohd Khairul enthused when asked on whether the SUV will be a craze among Malaysians.
For Rozlan Abdul Manaf, of Wasilah Global Sdn Bhd, who has been in the auto business for more than ten years, he believes that, “PROTON is certainly moving in the right direction and this gives us the confidence to pursue the upgrading plan. For sure, we can foresee newer and exciting models coming from the partnership with Geely, definitely this will spur further interest from the market for Proton cars”.
He added, “The new façade will also boost customers’ confidence of the brand – people generally like brands which are able to embrace change and move with the times”.
“Moreover, since Geely came on board, it also brought with it quality assessment based on global standards which is the same as the one being used in Volvo. Already we can see improvements in the quality of Proton cars these days. This is evident based on a recent Geely audit whereby the quality has increased triple fold,” added Rozlan.
Furthermore, he mentioned, “What this also means is that the future cars, especially the upcoming PROTON SUV, will be of a world-class quality, powered by high technology and modern features, fit for a modern day-SUV most Malaysians can feel proud to own”.
As for Philip Jason How Eng Thye of Regal Motors Holdings Sdn Bhd, “We truly believe in the future and the turnaround of PROTON. The upgrading of the outlet comes naturally because we know, as dealers, we not only sell cars but also, we need to provide a holistic experience to customers which includes sales and after sales services”.
PROTON offers one of the most competitive dealers incentive scheme in the market
In its mission to move forward with a new business model to provide better customer experience, the Company has also developed one of the most competitive dealer support incentive scheme, to entice the existing dealers to upgrade their outlets to serve as one-stop centres, as well as to attract new investors to consider dealership with PROTON.
Mohd Khairul opines that, “The impressive dealer incentive scheme gives us the motivation for us to deliver our best for customers in terms of sales and service, and at the same time it allows us to get ahead with our marketing effort to promote our cars efficiently, as the more cars we sell, the incentives gets better as well”.
Ryan Lai of LHM One Stop Car Service Centre, shared that, ”The dealer incentive support scheme not only support us in terms of monetary subsidy, it also gives a clear guide on the standard guidelines on the dealer outlet set-up requirement.
Our new outlet will be triple in size with a comfortable customer waiting lounge as well as family and kids area for a greater customer experience. This will definitely make the outlet outstanding and boost the marketability factor of Proton cars”.
Grab a Proton this March and enjoy the comfort and drive
At PROTON, every car we developed is a joy to ride. We ensure customers get only the best – a value for money car coupled with affordable prices, ride and handling and durability. Do visit PROTON authorised outlets to check out our latest promotions. Discounts of up to RM13,888* are up for grabs. For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at customercare@proton.com. Customers can also visit www.proton.com or our official Facebook page at www.facebook.com/ProtonCarsOfficial. For added convenience, customers can download the official MyProton mobile app, available via Google Play and Apple App Store.
*Discounted value varies by models. Promotion valid until 31 March 2018
