In 2021, GWM sold 1.28 million new vehicles worldwide, with an increase of 15.2% year on year. The global sales have exceeded one million for sixth consecutive years and reached a new record. In 2021, GWM launched a variety of products globally, including the GWM POER, 3rd generation HAVAL H6 and HAVAL JOLION, to meet different needs of all kinds of customers and further contribute to the growth of revenue.
The continuous expansion of the globalized market layout is an important reason for the revenue growth of GWM. In January 2022, GWM officially completed the transfer of the ownership of the Iracemapolis factory in Brazil, starting the intelligent and digital transformation and upgrading of the factory. It forms a strategic layout with Brazil as the fulcrum to cover the entire South American market. Previously, GWM had opened a subsidiary in Munich of Germany and set up a European headquarters to accelerate its strategy implementation in Europe. With the active development in the markets of South Asia, South America, Europe and North Africa, GWM has entered a new stage of globalization.
The huge investment in technology research and development is another core factor contributing to GWM’s revenue growth. The company have invested CNY 20 billion into Intelligent platforms, including the L.E.M.O.N., TANK and Coffee Intelligence, which have brought to customers a large number of new vehicles, such as the HAVAL Shenshou(for the Chinese market) , WEY Latte DHT(for the Chinese market) and HAVAL DARGO to start a new product cycle globally. According to the “2025 Strategy”, the total investment in R&D will reach CNY 100 billion in the next five years in order to enhance the level of electrification and intelligentization.
Currently, GWM has set up overseas R&D centers in Japan, the US, Germany, India, Austria and South Korea, and actively attracted global talents to form the global R&D system to accelerate the transformation into a global intelligent technology company.
The excellent performance of GWM in revenue has further boosted the brand value. Recently, GWM’s HAVAL brand was included in the list of “Brand Finance Global 500 2022” for the first time, released by Brand Finance, an international authoritative brand value assessment agency. This shows that the brand value of Chinese automobiles has won international recognition.
Based on such good performance on the yearly revenue, GWM will continue to concentrate on electrification and intelligentizion in 2022. The company plans to launch and deliver WEY Coffee 01, ORA GOODCAT, HAVAL H6 PHEV and models of the TANK Brand in overseas markets to promote the development of globalized products and accelerate the implementation of the 2025 strategic goals.
SOURCE GWM
