Wuling’s Two-Pronged Brand Strategy and New Models Introduced
2022-02-23
SHANGHAI – On February 22, SAIC-GM-Wuling announced Wuling’s two-pronged brand strategy for 2022: China Wuling, Two Wings Flying Together. The popular vehicle brand’s two wings represent users and technology.
Wuling is enhancing the user experience online via the Ling Club and offline via the Ling House. At the same time, the brand is continually upgrading its Ling OS operating system and preparing to roll out the Ling Power propulsion brand.
During last night’s event in Shanghai, two new Wuling Victory multi-purpose vehicle (MPV) 280T variants were launched. Both feature an upgraded 1.5L turbocharged direct-injection engine and the new Ling OS operating system. They are priced at RMB 115,800 and RMB 125,800.
In addition, SAIC-GM-Wuling released the first image of the all-new Wuling Jia Chen, a seven-seat family MPV featuring the brand’s global silver badge. It is expected to be launched this year.
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.
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