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If Netflix Acquired Roku, It Could Be a Match Made in Heaven

Roku (NASDAQ: ROKU) stock surged Wednesday on employee rumors of a potential acquisition by Netflix (NASDAQ: NFLX). The reports seemed to gain steam when “Roku abruptly closed the trading window for all employees, prohibiting them from selling any of their vested stock at a time when they should normally be able to do so,” according to a report by Business Insider, citing “people familiar with the matter.” Netflix and Roku declined to comment on the rumors and there could be other reasons to restrict trading, but it raises the intriguing possibility that Roku’s digital advertising prowess could be just the thing that Netflix needs to reignite its waning subscriber growth.

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