- Five releases over five months will tell the story of the iconic Lotus brand
- ‘Limitless’ is theme of first release, due mid-August 2022
- Four more to follow in consecutive months, culminating in December
- To be part of the experience register now at nft.lotuscars.com
Hethel, UK – 23 June 2022. The first ever Lotus NFT Collection is called 01L and the registration process for customers is now live online at nft.lotuscars.com
NFTs, or non-fungible tokens, are assets which exist exclusively in the digital world, are bought and sold online, and frequently with cryptocurrency because they are coded with the same software – the so-called ‘blockchain’.
This debut Lotus NFT Collection will be an exclusive set of assets that together tell the story of the Lotus brand through a series of five releases – known in the digital world as ‘drops’ – over the course of five months.
The first of the NFTs will be released mid-August 2022 and will focus on the ‘Limitless’ nature of the iconic British car brand. Limitless is the name of its recently launched brand campaign. This first drop will consist of 100 exclusive NFTs and will mint on the XRPL blockchain. The price and benefits linked to the NFTs will be announced nearer the time. Each consecutive month, the number of NFTs released will decrease, culminating with a final drop in December of just five super-rare digital tokens.
As announced earlier this month, NFTs are the next innovative project from Lotus Advanced Performance. It is dedicated to delivering thrilling bespoke vehicles and world-class customer experiences. Created in-house by Lotus Design, each new NFT will pay tribute to the pioneering spirit of Lotus.
Simon Lane, Director, Lotus Advanced Performance, commented: “Limitless is the perfect theme for the first drop of the 01L Collection. We can promise customers some truly memorable content that will create a new digital community of Lotus fans. Ownership will unlock unique physical and digital experiences that we look forward to revealing soon.”
NFT Collection 01L allows creators and collectors to come together and experience Lotus in a new and exciting environment, including unique perks exclusive to holders of the Lotus NFTs. It will create a community of – and exciting new opportunities for – Lotus customers, NFT collectors and crypto-fans. To be part of the experience register now at nft.lotuscars.com
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Notes to Editors
For more information please contact the Lotus Communications team:
James Andrew, Executive Director, PR and Communications
+44 (0) 7384 830903
Rob Borrett, Head of Media and Launch Programmes
+44 (0) 7718 560789
Richard Yarrow, Head of News and Technology Communications
+44 (0) 7471 994525
Alastair Florance, PR Manager, News and Technology
+ 44 (0) 7802 918662
Samantha Thomas, PR Officer, Product Press and Digital Media
+44 (0) 7909 813785
The Lotus media site – https://media.lotuscars.com – contains news, images, specifications and full details of current models, as well as heritage cars and engineering technology.
For the latest news and information from the Lotus PR Team please follow:
https://twitter.com/LotusCarsPR
https://www.instagram.com/LotusCarsPR
For Lotus Cars social media please follow:
https://www.facebook.com/LotusCars
https://www.instagram.com/lotuscars
https://www.youtube.com/grouplotus
https://www.linkedin.com/company/group-lotus
About Lotus
Lotus Cars is based in Hethel, Norfolk, UK, and is the global HQ for sports car and hypercar manufacturing operations, Lotus Advanced Performance and the iconic 2.2-mile test track. Lotus Cars builds world-class high-performance cars, born out of legendary success on the racetrack including 13 FIA Formula 1 world titles and many other championship honours. In July 2021 Lotus unveiled the all-new Lotus Emira, its last petrol-powered sports car and best-of-breed, and in July 2019 it launched the Evija, the world’s first all-electric British hypercar. Customer deliveries of both cars will begin during 2022. In March 2022 Lotus revealed the Eletre, the world’s first all-electric hyper-SUV. Customer deliveries will begin in 2023. The Lotus Type 135, an all-electric sports car, is currently being designed and engineered at Hethel.
Lotus Engineering provides comprehensive consultancy services to many of the world’s OEMs and Tier 1 suppliers. It is internationally recognised for its long-standing contribution to ground-breaking engineering and innovative vehicle development. Its expertise extends beyond automotive; in August 2021 a Lotus Engineering-developed track bike helped Team GB’s cyclists win seven medals, including three golds, at the Tokyo Olympics. An international consultancy with offices around the world, Lotus Engineering is headquartered at the Lotus Advanced Technology Centre on the University of Warwick’s Wellesbourne Campus in the UK.
Lotus Tech is an affiliate company of Group Lotus, established as part of the Vision80 strategy established in 2018. With operational assets across China, the UK and Europe, Lotus Tech is dedicated to delivering smart lifestyle battery electric vehicles (BEVs) such as the Eletre. Lotus Tech is focused on R&D in next-generation automobility technologies such as electrification, digitalisation and more. In addition to the Lotus Eletre, Lotus Tech plans to launch further BEV models including a sports sedan (Type 133) another SUV (Type 134) and more, as Vision80 reaches maturity in 2028.
Group Lotus is either the parent company of or affiliated with the above. In 2017, Geely Holding Group, one of the fastest growing automotive group in the world, acquired a 51% stake in Group Lotus. The other 49% is owned by Etika Automotive, a Malaysian conglomerate.