Volkswagen USA CEO Talks Dieselgate, Tesla, & China

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Cars Published on February 2nd, 2019 | by Guest Contributor
Volkswagen USA CEO Talks Dieselgate, Tesla, & ChinaTwitterLinkedInFacebookFebruary 2nd, 2019 by Guest Contributor
Originally published on X Auto.
By Ian Pavelko

Volkswagen has a history of sending mixed messages when it comes to EV strategy, competition from Tesla, and the company’s murky ties to diesel. Motor Trend recently sat down with Volkswagen of America CEO Scott Keogh to get his feedback on a number of issues facing the automaker.

Keogh calls Dieselgate “the ultimate betrayal.” He admits, “we made VW un-matter to people. When companies get into crisis mode, they climb into a bunker, and they lose their mojo.” In response, Keogh says VW recently changed its advertising agency.
Moving forward, Keogh says, “We’re going to operate as a company that matters and is ethical, and we’re moving into EVs, and hopefully we’ll get that redemption. Our German uniqueness and quirkiness, depending on its application, is 100 percent good and necessary because it’s a distinguishing factor.”
When asked, specifically, about VW’s electrification strategy, Keogh remarks, “We are arriving with a proper VW at a VW price, at a time when market sentiment and reaction and consumer sentiment is building.” Nevertheless, as head of North America for Volkswagen, Keogh sees the real opportunity for electric cars in China.
“There is no debate China will be the explosive EV market. And they need a lot of EVs due to congestion, smog, and autonomy. They missed 20th-century auto. They want to win ‘new auto’—EV, autonomous, connected,” says Keogh. He adds that China’s EV policies help, “Sometimes policy needs to give innovation a leg up. … When you have policies, and particularly (China’s) policies, it can stimulate consumers to follow those policies.”

What about Tesla? Keogh says, “Right now market share is 50 percent Tesla and 50 percent everyone else. Who is going to win the other 50 percent? That breakthrough product has not arrived yet.”
Note:For more information on Navigational Rallying in Quebec, check out Club Autosport La Licorne’s Facebook page (in French).

About the AuthorGuest Contributor is many, many people. We publish a number of guest posts from experts in a large variety of fields. This is our contributor account for those special people. 😀

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Tesla Model 3 Has Arrived In Europe — Thoughts From Our Test Drive

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Cars Published on February 2nd, 2019 | by Jos Olijve
Tesla Model 3 Has Arrived In Europe — Thoughts From Our Test DriveTwitterLinkedInFacebookFebruary 2nd, 2019 by Jos Olijve
Photos by Jos Olijve and text by both Jos Olijve & Maarten Vinkhuyzen
It was 6 weeks ago, early December 2018, that European reservation holders were asked to configure their Tesla Model 3’s. The expectation was deliveries would begin somewhere in second half of the first quarter of 2019, but many were also doubtful of that timeline.
Last week, reservation holders received an invitation to experience the Model 3 at a local showroom. I was one of those reservation holders, and after years of reading and writing about the Model 3, after just sitting in it at the Paris Motor Show, we could not wait for the change to drive it.
A small number of Model 3 Performance cars for test driving were sent ahead of the first shipload of customer Model 3’s that will arrive in early February in Zeebrugge, Belgium. Those cars arriving soon are for those who did not wait and ordered their cars untested, as will be the case for the next 2 or 3 shiploads of cars. (And as many a Wall Street analyst can explain, selling thousands of the highest trim levels sight unseen is clear proof that there is no demand for the Model 3 in Europe, but that is for another article. )
Let us state that it is not fair to have the Long Range Performance with the Premium Upgrade Package for a test drive when your budget would really like a Standard Range basic version. Now, there are serious questions. For example: Is the Standard Range with rear-wheel drive just as sticky to the road as the all-wheel drive? Is the cornering just as effortless as in this Performance model? Is the Performance chill mode comparable to the Standard Range normal mode?
Maarten inspecting the Model 3 before the test drive.
This is what others have called the best car for the money. That is not only about lack of experience with all the competitors below €100,000. A 25 minute test drive on a predefined route with a co-pilot handling the touchscreen is not enough to get even a little understanding of the car
This Model 3 has so much more potential than the average city car. Whereas an hour in the city cars we drive now or two hours in a Renault Zoe or Nissan Leaf was enough to confirm that they would suffice as daily drivers, one needs a week road tripping through Europe and perhaps two days on a circuit to get to know this car and what it can do.
We can try to play the role of car reviewer, but there are many far better reviews from professional reviewers. What we can give you are a few first impressions from common people. For this test drive and review, Maarten is driving the car, and Jos is a passenger at the backseat.

Jos
Maarten was not alone on his trip to Tilburg on this misty, rainy day. He invited me to join him as a photographer and because he was interested in my experience and opinion as a passenger in the backseat.
When we arrived, we were heartily welcomed by the Tesla employees. The agenda was fully booked during the days of this Test Drive Event, they told us. All was on schedule and a Deep Blue Metallic Model 3 stood waiting for us.
Maarten
The spartan interior was great. I never liked the intimidating plethora of knobs and dials that is considered luxury. It only tells me that I need to spent a day with the manual to learn most of them, and I know that I will have forgotten how to switch to daylight savings time when the days get longer. I have worked 30 years in IT, and I have learned that the simpler the user interface, the better. The Model 3 has a brilliant user interface — it is just a pity that touchscreens hate my fingers and mostly ignore them. But that’s nothing that can’t be solved with a trackball or a velvet-tipped pencil.
No unnecessary knobs and dials, simple and elegant.
Jos
My first impression was a spacious car with a plain, spartan interior. However, I was disappointed by the synthetic leather upholstery.
Maarten
“That is Tesla special vegan leather. You can spoil a glass of wine on it and there is no problem.”
Jos
“I have no intention of drinking wine in the car, but it is good to know. … For me I like the upholstery a bit more cuddly.”
The safety glass roof is amazing. On this rainy day the grey clouds formed a great panorama. The roof also functions as a sun blocker. I had that funny thought that I would like to see the exterior of the car while riding in it. Okay, we can go to the moon and I understand that my wish might be too much…
When you don’t know it is Tesla special vegan leather, it looks like cheap synthetics.
Maarten
I am getting stiff in the joints. I also tend to doze off once in a while. So, the most important feature of the Model 3 for me is the Full Self Driving option, which won’t be available in the foreseeable future. Another consequence of those joints is that I needed help getting the driver seat in the right position.
Few things are as easy as driving an EV, though. Carefully press the accelerator and point the nose where you want to go.
Jos
The car produced more noise than I expected for an electric car. The noise is due to the winter tires, our co-pilot explained.
Meanwhile, the pre-defined route brought us through a new housing estate from one rotary intersection to the next. In the backseat, I was uncomfortably shuttled from one end to the other. What is really missing is a handgrip you can hold onto during accelerations and when going around a corner. Most cars have one and I think in an electric car it is indispensable, especially in sport mode.
Maarten
I tried to get the famous Tesla smile on Jos’s face. Thirty years ago, making a wheelie after a traffic light did give a positive reaction. I don’t know whether it was the front wheels staying on the road or just getting a bit mature, but it was not appreciated this time. If eyes could kill, I would be at least severely wounded.
I decided to drive very carefully, like a limo driver.
Jos
I suppose that the heart of the biker that Maarten used to be was ticking again. Our Tesla co-pilot was so empathic that he changed the chill mode into sport mode, all to please grumpy old man Maarten. A few minutes later, we arrived at a traffic light, followed by a straight road. And as you can guess, Maarten could not resist pressing the accelerator deeply. … Unlike the front tire of the motorbike of times past, the Tesla car did not start prancing. Instead, it caused an immense g-force on me in the backseat. Not very comfortable.
Maarten
One last attempt at putting the Tesla smile on Jos’s face. It failed. Only chill mode with Jos aboard.
Jos
This example shows that the capacities of a car can have great effects on the behavior of the driver. It is something to keep in mind for safety and comfort of other people in the car and on the road. The position of the driver is very different from the one on the backseat. The driver has everything under control and the g-forces are less felt in the front.
Both together
The car is big but not too big for most of Europe. The heated seats are not just heated — they get hot, perfect for Maarten’s back.
Leg room in the back depends on the one in the front seat.
Jos prefers real suede leather, Maarten fancies cloth.
Of course, we checked the trunk — enough room, with extra space for tools and other items underneath.
A really deep trunk.
With its range and charging capabilities, there is nothing you cannot do with this car. For those in Europe who think that the Audi A4, Mercedes C-Class, or BMW 3 Series is the car for them, the Tesla Model 3 is likely a better car for their interests.
This year, the number of Tesla cars on European roads will more than double. This time, not only in Scandinavia, the Netherlands, Switzerland, and the UK, but all over Europe. There is no telling what the enhanced visibility will do to demand. With better price/performance and availability of the S, 3, and X models than the competing Jaguar, Audi, Porsche, or Mercedes offerings, Tesla will again prove Wall Street wrong.
Tesla has prepared for this with a decent expansion of its superfast charging network in Southern Europe and the beginning of it in Eastern Europe. What is missing is a sales and service network in the larger European countries. Interesting times ahead.
What a surprise — today, Jos passed a Deep Blue Metallic Model 3 in the wild, in my own village/town of Alphen aan den Rijn, the Netherlands. Was it the same one or another?

About the AuthorJos Olijve Jos Olijve graduated in clinical psychology in that special period of the 20th century when unemployment was at its highest ever among young academics. She retrained and worked as an information analyst before switching to general and educational journalism. She made her own photo illustrations for her articles, and got appreciated for her photography besides her writing. Later on, website management gave her the opportunity of combining her writing, visual, and technological skills. Meanwhile, she raised two fantastic kids. She is now supporting her colleague Maarten in editing his articles and making beautiful photo shoots.

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VW revives the dune buggy with an electric concept vehicle that brings the past into the future

Volkswagen Design
Volkswagen's electric dune buggy concept vehicle

Cue the Beach Boys. Along with their California-tinged sound, one of the staples of the '60s surf scene was the dune buggy, typically a modified version of the equally iconic Volkswagen Beetle, and now the automaker is ready to show off an all-new, retro-futuristic dune crawler.

But this time, the VW dune buggy concept vehicle set to debut at the Geneva Motor Show in March will be environmentally friendly, riding on the same electrified platform that will be shared with dozens of battery-electric vehicles, or BEVs, the German company plans to bring to market by 2025.

“A buggy is more than a car. It is vibrancy and energy on four wheels,” VW's global design chief Klaus Bischoff said in a statement accompanying a pair of shots teasing the dune buggy concept's debut. “These attributes are embodied by the new e-buggy, which demonstrates how a modern, non-retro interpretation of a classic can look and, more than anything else, the emotional bond that electric mobility can create.”

Beach buggies

Also known as beach buggies and sand rails, they became wildly popular with the launch of the Meyers Manx, produced by California surfer and entrepreneur Bruce Meyers. Debuting in 1964, Meyers came up with the idea of lifting the body off the original Volkswagen Beetle and replacing it with a fiberglass, open-topped shell, making a few other modifications that would let it operate on sand dunes, as well as public roads.

Volkswagen estimates that as many as 250,000 of the original Beetles were modified into dune buggies and other unique models by the 1980s. Meyers himself relaunched his company in 2000, still relying on the first-generation Beetles that continue to ply U.S. highways.

Volkswagen isn't offering many details about the new e-buggy, but the teaser pics reveal that it picks up on the classic design first pioneered by the Manx, with a long nose, a stubby tail, a shortened windshield, roll bar and high side sills rather than doors. Knobby, oversized tires suggest that, like the original sand rails, the VW e-buggy concept is designed to operate both on and off-road.

Handout
Volkswagen's electric dune buggy concept vehicle

But there's at least one big difference between a classic sand-crawler and the e-buggy: the drivetrain. The Manx, and pretty much every VW-based buggy that followed relied on the automaker's simple – and famously reliable – air-cooled four-cylinder engine. The e-buggy concept, however, is all-electric.

MEB

The body is mounted onto a platform dubbed the MEB, a modular “architecture” that will be used for the majority of future all-electric products that the Volkswagen Group will sell through brands as diverse as Europe-based entry marques Seat and Skoda, as well as upscale Audi.

Two MEB-based battery-electric vehicles also will be produced for the Volkswagen brand in Tennessee, the automaker last month announcing an $800 million expansion of its Chattanooga assembly line.

Appropriately enough for this California-inspired concept, the MEB somewhat resembles a skateboard. Instead of mounting its engine up front — or in back, as with the original Beetle — the battery pack and motors are tucked underneath the floorboard. That approach lowers the center of gravity, making the platform more stable. It also means that space normally devoted to the engine compartment can be transformed into additional passenger or cargo space.

Greg Gjerdingen | Flickr CC
1968 Volkswagen Dune Buggy

While the e-buggy is being described as purely a concept vehicle, it wouldn't be the first retro-tinged show car the automaker has introduced with an eye towards production. VW revealed an all-electric take on its classic, hippy-era Microbus during the January 2016 Consumer Electronics Show in Las Vegas. It has since announced that what will be known as the I.D. Buzz will roll into showrooms in 2022.

Whether VW would want to get into the dune buggy business is far from certain. But the concept coming to the Geneva Motor Show might offer a hint that another once-believed model is ready for a revival.

The third-generation Beetle is currently winding down and will go out of production by the end of the 2019 model-year, Volkswagen confirmed last August with the debut of the “Final Edition.”

“There are no immediate plans to replace it,” said Hinrich Woebcken, then the head of the Volkswagen Group of America. But he left the door open slightly when he quickly added that “I would also say, 'Never say never.'”

Beetle fans will be watching the debut in Geneva next month to see if the automaker just might be ready to bring back the Beetle in all-new form.

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