In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
Author: Handelsblatt in German Online News
German Handelsblatt: Car manufacturer: Mercedes dares to make a new beginning from below011870
In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011869
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011868
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011867
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The silent end of the luxury strategy of Mercedes-Benz011865
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The silent end of the luxury strategy of Mercedes-Benz011865
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: New electric transporter: Renault Trafic switches to electric platform011864
Flatter, more maneuverable and of course fully electric: With the fourth generation, Renault is putting the Trafic on a flat battery base and making the transporter fit for the future. Go to Source
German Handelsblatt: Opel Mokka GSE: This is how the fastest electric Opel011863 drives
With the Mokka GSE, Opel is targeting a sporty clientele that appreciates understatement. The small electric car with rally technology travels at speeds of up to 200 km/h. Go to Source
German Handelsblatt: Comment: 25,000 resignations fixed – and yet the fear of factory closures continues to swirl at VW011862
Tariffs, depreciation, weak markets: VW’s financial cushion is dwindling. This puts a strain on the compromise with the union – and gives new space for critical voices on the supervisory board. Go to Source