German Press – I wish I had more to offer

German Handelsblatt: Comment: The luxury strategy at Mercedes is giving way to pragmatism011872

Demand for top cars is not as resilient in the economic crisis as CEO Ola Källenius initially assumed. He now has to focus on another project. Go to Source

German Handelsblatt: Car manufacturer: Mercedes dares to make a new beginning from below011871

In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source

German Manager Magazine: Mercedes-Benz, Porsche, Aston Martin – How the car manufacturers’ luxury dreams are bursting004551

manager Login Unlock article now Always one insight ahead. With manager+ you get access to this and all content on manager-magazin.de and in the app Buy now Your payment options: Paypal Visas Mastercard Apple Pay Google Pay Easy payment. Can be canceled at any time. Restore iTunes subscription manager+ is processed through your iTunes account… Continue reading German Manager Magazine: Mercedes-Benz, Porsche, Aston Martin – How the car manufacturers’ luxury dreams are bursting004551

German Handelsblatt: Car manufacturer: Mercedes dares to make a new beginning from below011870

In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source