Mahindra and Mahindra Official News – Page 8

Mahindra’s Farm Equipment Sector Sells 16,510 Units in India During December 2018

Mahindra's Farm Equipment Sector Sells 16,510 Units in India During December 2018

Registers a 10% growth in the domestic market for the first nine months of the year

Mumbai, January 1, 2019: Mahindra & Mahindra Ltd.'s Farm Equipment Sector (FES), a part of the USD 20.7 billion Mahindra Group, today announced its tractor sales numbers for December 2018.

Domestic sales in December 2018 were at 16,510 units, as against 16,855 units during December 2017. Total tractor sales (domestic + exports) during December 2018 were at 17,404 units, as against 18,488 units for the same period last year. Exports for the month stood at 894 units.

Commenting on the month’s performance, Rajesh Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “In December 2018, the Farm Equipment Sector has sold a total volume of 17,404 tractors (inclusive of exports). Even though the Rabi crop sowing has been lower than desired, we hope that the government's initiatives in the agri and rural sectors would enable tractor sales momentum in Q4 F19. In the Export market we sold 894 tractors.”

Farm Equipment Sector

December
Cumulative December

F18
F19
%Change
F18
F19
%Change

Domestic
16855
16510
-2%
236600
259243
10%

Exports
1633
894
-45%
11823
10315
-13%

Total
18488
17404
-6%
248423
269558
9%

*Exports include CKD

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information:

Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com

Mahindra’s Auto Sector sells 39,755 vehicles during December 2018

Mahindra's Auto Sector sells 39,755 vehicles during December 2018

Witnesses a growth of 13% during the first nine months of FY19

Mumbai, January 1, 2019: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the USD 20.7 billion Mahindra Group, today announced its auto sales performance for December 2018 which stood at 39,755 vehicles, compared to 39,200 vehicles during December 2017.

The company's domestic sales touched 36,690 vehicles during December 2018, as against 36,979 vehicles in December 2017. The Passenger Vehicles segment (which includes UVs, Cars and Vans) sold 15,091 vehicles in December 2018, as against 15,543 vehicles in December 2017.

In the Commercial Vehicles segment, the company sold 16,906 vehicles in December 2018, as against 17,542 vehicles in December 2017. In the Medium and Heavy Commercial Vehicles segment, M&M sold 824 vehicles for the month. Exports for December 2018 stood at 3,065 vehicles, a growth of 38%.

Commenting on the performance, Rajan Wadhera, President, Automotive Sector, M&M Ltd. said, “We are happy to have ended the first nine months of the year on a positive growth of 13%, and are particularly buoyed by our ongoing strong performance in Exports. However in domestic market, challenges relating to tight liquidity and low buying sentiment continue the de-growth for December. We hope to see good performance in Q4, owing to the anticipated rural demand because of the harvesting season and the launch of our new XUV300 in February 2019”.

Sales Summary December 2018

Category
December
YTD December

F19
F18
% Change
F19
F18
% Change

Passenger Vehicles
15091
15543
-3%
177074
176875
0%

Utility Vehicles
13891
14514
-4%
162949
166110
-2%

Cars* + Vans
1200
1029
17%
14125
10765
31%

Commercial Vehicles
16906
17542
-4%
180399
149359
21%

LCV 3.5T
545
600
-9%
5814
5142
13%

MHCV
824
1193
-31%
8386
6230
35%

3W
4693
3894
21%
48101
38141
26%

Total Domestic Sales
36690
36979
-1%
405574
364375
11%

Total Exports
3065
2221
38%
28343
19512
45%

Total Sales (Domestic + Export)
39755
39200
1%
433917
383887
13%

*Above Domestic Sales Includes sales made in subsidiary company Mahindra Electric Mobility Ltd
About Mahindra

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information

Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Landline – + 91 22 28468510
Email – nair.mohan@mahindra.com

Mahindra Racing’s Futuristic All-New M5Electro Race Car Makes Its India Debut

10 DEC 2018 – MUMBAI, INDIA Mahindra Racing's M5Electro race car made its India debut today, in full race livery, days ahead of the start of the 2018/19 ABB FIA Formula E Championship– Season 5. The first race is scheduled on December 15 in Ad Diriyah, Saudi Arabia with a total of 13 races across various cities in the world (it will be broadcasted live on Sony ESPN SD/HD– qualifying at 1:00pm and race at 5:00pm IST). Shell, with a heritage of more than 100 years inmotorsports, has also come onboard as the latest sponsor for Mahindra Racing. The Shell logo is part of the new race car livery of the M5Electro which was displayed in India in its race-ready avatar.In addition, Mahindra Racing and Shell will work on the joint development of lubricants and fluids for electric vehicles.

The M5Electro is based on generation two of the Formula E race car, featuring cutting edge EV powertrain technology that has been aggressively developed through the rigour of four seasons of top level Formula E racing. It will be able to touch 100km/h in just 2.8 seconds and go on to a top speed of 280km/h.The design sees an evolution of the team’s iconic and unique red, white and blue colour scheme, updated and created to reflect the exhilarating new design of the Gen2 car. The new team kit draws inspiration from iconic Indian symbols, the Bengal tiger and the Lotus flower.

DR. PAWAN GOENKA | Managing Director, Mahindra & Mahindra Ltd. and Chairman, Mahindra Racing

“Formula E represents the cutting edge of EV technology and plays a strategic role in realizing Mahindra's vision of the Future of Mobility through our 'Race to Road strategy. Racing is at the pinnacle of global EV motorsport, it puts Mahindra on the fast track toward the development of an entirely new generation of EVs that offer clean, exciting yet affordable mobility to our customers.We are geared up to begin racing in Season 5 of Formula E in the next few days and will push hard toward victory. We look forward to growing interest and support from our Indian fans for a championship that is helping to develop sustainable mobility solutions for the future.”

DILBAGH GILL | CEO and Team Principal, Mahindra Racing

“We have set a razor-sharp focus to build on our base from the last few seasons and continue to be one of the top teams in season 5 of Formula E. The ultimate objective, is to claim the championship title. Our team coupled with our strong pool of partners, will enable us to achieve this aspiration. We are thrilled to have Shell onboard as it will help us explore powerful opportunities in the area of lubricant technology and engineering, the results of which will be visible on and off the race track.”

PATRICK CARRE | Vice President, Shell Global Lubricants

“We see great opportunities from the association between Mahindra Racing, a founding Formula E team with a powerful brand and credibility in India, and Shell Lubricants with our deep global automotive expertise and technology capabilities. We are pleased to join forces to develop lubricants and fluids that will make electric vehicles more efficient and unlock great opportunities for continued growth in the Indian market.”

Mahindra Racing team is also supported by Renesas, Lear Corporation, AVIS, Umicore, Pininfarina, Voxdale, Errea, Bahco, Nippon, Alpinestars and Greenhills as sponsors for the upcoming championship.

EVOLUTION OF E-PRIX RULES IN SEASON 5

The race will now last for 45-minutes and an extra lap without any pit stops. Drivers can use the 'Attack Mode', which lets them pick up an extra hit of power and to arm this they will need to drive their cars off the racing line, through the Activation Zone. As a reward for taking a slower line through the corner, they will be able to collect an extra 25 kW of power. In another groundbreaking Formula E initiative, the five drivers who receive the highly-acclaimed FANBOOST from fan voting ahead of the race, are awarded a significant burst of power, which they can deploy in a five-second window during the second half of the race. (You can vote for your favourite driver now, click here to cast your vote.)

MAHINDRA RACING

Mahindra Racing is one of ten founding teams – and the only Indian team – to compete in the ABB FIA Formula E Championship, the world’s first all-electric racing series. Mahindra Racing has impressive credentials; after scoring it's breakthrough win at the Berlin E-Prix in 2017, the squad now has three race victories to it's name in addition to 15 podiums, six pole positions and 516 points from 45 starts. After four seasons with the first generation race car, all eyes now turn to season five. Mahindra Racing has high ambitions with the Gen2 M5Electro, a technical innovation that will see the car last the duration of a race as Formula E continues to push the limits of technology and electrification.

MAHINDRA GROUP

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity,enhancing urban living, nurturing new businesses and fostering communities.It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness,components, commercial vehicles, speedboats, consulting services, energy,industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 240,000 people across 100 countries. Learn more about Mahindra at www.mahindra.com

Supporting Mahindra Racing is Tech Mahindra which was recently ranked in 15th on the Forbes' Digital 100 list-the highest-ranked non-US company to feature. After receiving previous accolades for its sustainability vision, Tech Mahindra was honoured for the fourth consecutive year as a leader in the 2018 Dow Jones Sustainability Indices (DJSI).

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TechM Leadership Appointments

New leadership roles to accelerate the organization's digital transformation journey

New Delhi – December 11, 2018: Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business re-engineering services and solutions, today announced key leadership appointments to drive the organization’s growth and lead the digital transformation journey. The leadership changes will be effective January 1, 2019.

Jagdish Mitra, currently the Chief Strategy & Marketing Officer, will take over the responsibility of driving growth of the Enterprise Business. With his rich experience in the digital space, he will drive growth across Enterprise Business Verticals and Strategic Business Units. He will also drive Strategic Partnerships and Alliances for Tech Mahindra. Manoj Chugh, who is currently the Enterprise Business Head at Tech Mahindra, will be taking over as President, Corporate Affairs at Mahindra & Mahindra Group.

Sanjeev Nikore, currently leading Strategic Initiatives, will now take over as the Head of Marketing at Tech Mahindra.

Commenting on the appointments, CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra said, “I wish everyone a great success in their respective roles. This will help the organization accelerate the digital transformation journey, as part of the TechMNxt charter. I am confident that this team will propel Tech Mahindra’s growth globally.”

Earlier this year, Tech Mahindra had announced the appointment of Manoj Bhat as the Chief Financial Officer, and Harshvendra Soin as the Chief People Officer.

About Tech Mahindra

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology experiences, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.9 billion company with 118,390+ professionals across 90 countries, helping over 930 global customers including Fortune 500 companies. Our convergent, digital, design experiences, innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value and experiences to our stakeholders. Tech Mahindra is the highest ranked Non-U.S. company in the Forbes Global Digital 100 list (2018) and in the Forbes Fab 50 companies in Asia (2018).

We are part of the USD 21 billion Mahindra Group that employs more than 200,000 people in over 100 countries. The Group operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, after-market, information technology and vacation ownership.

Connect with us on www.techmahindra.com || Our Social Media Channels
Facebook
Twitter
Linkedin
Youtube

For more information on Tech Mahindra, please contact:

Tuhina Pandey,
Global Corporate Communications
Email: media.relations@techmahindra.com;
Tuhina.Pandey@TechMahindra.com

CERO (Mahindra MSTC Recycling Pvt. Ltd.) is India’s First Authorized Recycler of Vehicles

CERO (Mahindra MSTC Recycling Pvt. Ltd.) is India's First Authorized Recycler of Vehicles

Reinforces the Mahindra Group's commitment to Leadership in Sustainability initiatives

New Delhi, Dec 24, 2018: CERO (Mahindra MSTC Recycling Pvt. Ltd.) is India's First authorized recycler for motor vehicles, having received accreditation by the Delhi Government on 21st December, 2018.

CERO, a joint venture between Mahindra Accelo and MSTC (a Government of India enterprise under the Ministry of Steel) has established India's first organized, fully compliant, pollution free recycling facility at Greater Noida. End of Life vehicles are are collected, depolluted and dismantled at this state of the art facility. The facility embraces a Zero pollution objective, (hence the name Cero which means 'Zero' in Spanish), and the automated plant has the capacity to recycle old Trucks, Buses, Cars, Two / Three wheelers and Consumer durables.

The Cero facility follows Environmental compliances ISO 9001, ISO 14001, OHSAS 18001 and all international quality norms.

Quoted Mr Zhooben Bhiwandiwala, President – Mahindra Partners and Group Legal, Member of the Group Executive Board, “This accreditation recognizes Mahindra's leadership commitment in addressing issues of sustainability by focusing on the Reduce, Reuse, Recycle principle. CERO aims to organize the end of life vehicle eco-system which is currently entirely unorganized & inefficient. CERO's parent organization, Mahindra Accelo, has already signed up for the Science Based targets Initiative launched at the Bonn Climate Conference in May 2018.”

There are an estimated 40 lakh vehicles which have been deregistered by the Delhi Transport Department and cannot legally ply in Delhi. Scrapping of old vehicles leads to recovery of many metals, especially steel which makes up 65-70% of a vehicle. Organised steel recovery will significantly reduce the country’s dependence on imported steel scrap.

Said Mr. Sumit Issar, Managing Director, Mahindra Accelo, “Large urban cities like Delhi are facing serious health hazards due to old polluting vehicles that are on the roads. Citizens who want to dispose their vehicles have extremely limited options for doing so in a responsible, environmentally compliant manner. This is where the services of an accredited recycler like Cero offers a complaint pollution free certification

Owners of old vehicles can now contact Cero for a seamless end to end experience supported by official certification. It handles the entire value chain from collection of the vehicle till its official de-registration at the RTO. The customer is issued an official certificate of destruction to ensure the vehicle / engine is not being used illegally. A customer can call Cero's toll free number 1800-267-6000 or log on to www.cerorecyling.com. and register an inquiry. Once an enquiry is registered, the entire process is handled by the Cero team. Customers get fairly compensated for the salvage value of the vehicle. One can also choose to donate one’s vehicle, with the proceeds being contributed to the Nanhi Kali program of the Mahindra Foundation. An official 80G certificate for tax exemption will be issued to the owner.

The growing trajectory of vehicles in the market, many of which are old and unsuitable for roads, is one of the key causes of ever rising pollution levels. A 15 year old passenger car is responsible for polluting air 8 times more than a new one, and a 15 year old truck is responsible for polluting air 10 times more than a new one.

The National Green tribunal (NGT) had prohibited the plying of 15-year-old petrol and 10-year-old diesel vehicles in Delhi-NCR, and the transport department had announced that such vehicles will be impounded if found violating the rile. Describing the pollution situation as “very critical”, the Supreme Court too had directed the transport department to publish a list of such vehicles on its portal.

With plans to start operations very soon at five other locations and subsequently across the country, CERO is looking to revolutionize the vehicle recycling business and help India move towards a zero pollution nation.

www.cerorecycling.com.
www.mahindraaccelo.com.
www.mstcindia.com.
www.facebook.com/CeroRecycling

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world's largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

For further information, please contact:

Darius Lam / Shubhada Dharwadkar,
Group Communications,
Mahindra & Mahindra Ltd.,
lam.darius@mahindra.com / dharwadkar.shubhada@mahindra.com
Tel: 022-24901441

Mahindra Electric and SmartE enter into Strategic Partnership to transform last mile connectivity in India

Set to introduce first 1,000 Treo range of Electric Three Wheelers in Delhi-NCR by March 2019 to drive clean, shared and affordable mobility

New Delhi, December 12, 2018: Mahindra Electric Mobility Ltd, part of the USD 20.7 billion Mahindra Group, and SmartE, India's largest electric vehicle fleet operator, today signed a Memorandum of Understanding (MoU) to drive electric mobility forward in India. Under the MoU, SmartE will introduce the first 1,000 Mahindra Treo and Treo Yaari electric three wheelers in Delhi-NCR by March 2019. The company also plans to deploy a total of 10,000 Mahindra electric three-wheelers across the country by 2020.

The MoU was signed by Mr. Mahesh Babu, CEO, Mahindra Electric & Mr. Goldie Srivastava, Co-Founder and CEO, SmartE, in New Delhi.

The two leading companies in the electric mobility market have come together, to offer convenient, affordable and zero-emission last-mile connectivity, not just for the NCR region but also for major cities around the country. The partnership is an example of collaboration between companies to address India's growing need for clean, shared and public mobility solutions, and it aims to rapidly transform the overall EV adoption rate in the country.

Speaking on the occasion, Mahesh Babu, CEO, Mahindra Electric, said: “As the pioneers of electric mobility, we are happy to join forces with SmartE to accelerate the adoption of electric mobility. India is witnessing rapid urbanization and metros are driving the multi-modal mobility needs of the large working population in urban cities. Our Treo range of three wheelers will address the demand for first and last mile connectivity and transform the way urban India travels. Associations with partners such as SmartE will make it easier to adopt electric mobility and enable our cities to be more environment friendly.”

Goldie Srivastava, Co-Founder and CEO, SmartE, said, “We are excited to embark on this journey with Mahindra Electric in our efforts to make the last-mile commute convenient, safe, affordable and eco-friendly for everyone. We look forward to shifting to the zero-emission, cost-efficient, and more comfortable Mahindra Treo range of electric three-wheelers.”

“As a pioneer in the electric mobility service space, SmartE plans to roll-out 100,000 vehicles by 2022. We believe Mahindra Electric's solutions will play a critical role in our growth strategy,” he added.

SmartE already has an ongoing partnership with the Delhi Metro Rail Corporation, among other organizations and delivers nearly 80,000 rides to commuters daily. SmartE has completed over 30 million pollution-free rides in the past three years since its inception and is India's largest electric vehicle operator today. The MoU with Mahindra specifically addresses the last-mile connectivity needs of Delhi Metro commuters. SmartE, which has already built a captive EV charging network for 800 vehicles (concurrently) will be ramping up its EV Charging set-up to support the additional 1,000 vehicles in Delhi. With this addition, SmartE's fleet of EVs will cross 2,000 vehicles by March 2019 and will help serve over 200,000 commuters per day.

As the global pioneer in the development and production of electric vehicles, Mahindra Electric currently has over 5,000 electric vehicles on road, which have clocked more than 95 million ekms. The Treo range of electric three wheelers uses Mahindra Electric's home grown powertrain and maintenance-free Lithium ion battery. The variants include the Treo electric auto and Treo Yaari electric rickshaw, both available in industry first, hard top, weather proof variants. With the use of exceptional light weighting technologies and composite body panels, the Treo boasts a certified* best in class range of 170 km (eAuto) and 129 km (eRickshaw) directly addressing range anxiety in the market.

Treo is the first range of vehicles to offer connected vehicle features as an optional value addition to the customer. It also offers best in class comfort for passengers with one of the most spacious interiors in the segment, and for the driver through its clutch-less, noiseless and vibration free drive, thereby reducing overall fatigue during the journey.

*Certified in test conditions

For more details visit www.mahindraelectric.com. Twitter: @MahindraElctrc

Please use the following hashtags for social media updates:

#GoElectricWithME
#MahindraTreo

About Mahindra Electric

Mahindra Electric, a part of the USD 20.7 billion Mahindra Group is a global pioneer in the development and production of electric vehicles. Mahindra Electric is India’s only EV manufacturer with indigenously developed EV technologies that have won global accolades. The Mahindra Group has one of the most diversified portfolios of electric vehicles with the e2oPlus hatch, the eVerito sedan and the eSupro mini-van and panel vans.

Pushing the limits of technology and innovation, Mahindra has acknowledged the need to redefine mobility at every step. This has led to a vision with a desire to transform; a vision which provides an imagination which is more sustainable and more dependable. Venturing into the paradigm of alternative technology has helped Mahindra enable a clean, green and a smarter tomorrow.

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world's largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

Learn more about Mahindra on www.mahindra.com/ Twitter and Facebook: @MahindraRise

Media contact information

Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Landline – + 91 22 28468510
Email– nair.mohan@mahindra.com

About SmartE

SmartE is India's first shared electric mobility service and is the largest electric vehicle operator in the country. It has served over 30 million commuters since its launch more than three years ago. Apart from building an ecosystem of partners in the electric mobility space, SmartE has also set up India’s largest EV charging infrastructure with a captive capacity to charge more than 800 vehicles concurrently. Currently operational in Delhi, Gurugram and Faridabad with a fleet of nearly 1000 vehicles on its platform, SmartE is looking to bring over 100,000 vehicles on its platform by 2022. For more details visit:www.getsmarte.in

For further information, contact:

Edelman India Pvt. Ltd
Ridyum Madan
+91 7506730640
ridyum.madan@edelman.com

Mahindra launches the Alturas G4, a luxury SUV to redefine the high-end SUV segment

Attractive launch price starting at Rs. 26.95 lacs for 2WD (ex-showroom) across India

Synopsis

Bold & Imposing design with chrome front grille, HID headlamps with LED DRLs, 45.72 cm (18”) diamond cut alloy wheels, LED fog lamps with cornering lamps, LED tail lamps and dual tone roof rails
Luxurious tan and black interiors with quilted Nappa leather upholstery, award-winning ergonomic seat design, Easy Access Mode, Memory Profile for Driver seat & ORVM, Dual Zone Fully Automatic Temperature Control, Ambient Mood Lighting, Ventilated front seats and Electric Sunroof
Advanced high-tech features like 3D Around View Camera system, Smart Powered Tailgate, 20” Touchscreen Infotainment system with Android Auto & Apple CarPlay, a 7” 3-mode TFT LCD cluster, Electronic Parking Brake with auto-hold and auto-tilting ORVMs when in reverse.
Powerful 2.2 litre, 4-cylinder engine producing 133.1 kW (178 BHP) of power and 420 Nm of torque. It comes with the Mercedes-Benz 7- speed Automatic Transmission in both variants.
Unmatched safety with features like 9 Airbags, Electronic Stability Program (ESP), Hill Start Assist (HSA), Active Rollover Protection (ARP), Traction Control System (TCS), Hill Descent Control (HDC). High-strength steel quad frame structure which offers an added layer of protection.
Available in 2 variants – 2WD and 4WD, and 5 colours – Napoli Black, Pearl White, Dsat Silver, Regal Blue and Lakeside Brown
To be available in a separate high-end showroom within the Mahindra ‘World of SUVs’, and with exclusive Relationship Managers
Launch of Purple Club+, an exclusive loyalty program that would enable customers to earn and redeem points based on engagements with the Mahindra brand

November 24, 2018, Jaipur: Mahindra & Mahindra Ltd. (M&M), a part of the US $20.7 billion Mahindra Group, today launched its eagerly awaited high-end SUV , the Alturas G4. From its imposing exteriors to its premium interiors, every detail in the Alturas G4 has been finely crafted. With advanced high-tech features and unmatched safety equipments, the Alturas G4 is all set to create a new benchmark in the high-end SUV segment. It will be available at Mahindra dealerships across India starting November 26, 2018 at an attractive launch price of Rs. 26.95 lacs (ex-showroom) for the 2WD variant.

Speaking at the launch, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd said, “The launch of the Alturas G4 is a significant moment in the automotive journey of Mahindra which will take the brand to the next level. With the Alturas G4, we have decided to adopt an endorsed brand strategy which will heighten brand desirability & aspiration. The product is the epitome of luxury in every sense. Therefore we believe the Alturas G4 aptly redefines royalty which is also its positioning.”

Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd., mentioned, “The Alturas G4, with its excellent proposition of imposing design, exquisite interiors, state-of-the-art technology, exhilarating performance and unmatched safety, all at an attractive price point, is poised to redefine the high-end SUV segment. It is our most luxurious offering and comes with a host of technology & safety features such as the 3D Around View Camera system, Easy Access Mode, Ventilated Seats, many of which are not available in vehicles at a similar price range.”

The Alturas G4 would be exclusively available through separate high-end showrooms within the existing Mahindra ‘World of SUVs’ dealerships. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers will have access to exclusive Relationship Managers to cater to their requirements, which is another segment first.

With the Alturas G4, Mahindra will also introduce a new premium loyalty program, Purple Club+. This will be a first-in-category loyalty program that will enable customers to earn and redeem points, based on engagements with the Mahindra brand.

About the Alturas G4

Bold & Imposing Design: Rugged front lines combined with a dynamic character line along the sides provide the commanding appearance of an authentic SUV. The Alturas G4 emerges as an absolute head-turner with its

Best-in-class* width, height and wheelbase
Chrome Front Grille
HID Headlamps with LED DRLs
45.72 cm (18”) Diamond Cut Alloy Wheels
LED tail lamps
LED fog lamps with cornering lamps
Silver and black roof rails
Chrome window surrounds

Luxurious Tan and Black Interiors:

Quilted Nappa leather upholstery
First-in-class* Ventilated Front Seats
First-in-class* Easy Access Mode
8-way adjustable powered driver seat with memory profile
Dual Zone Fully Automatic Temperature Control (FATC)
Electric sunroof with Anti-pinch feature
Ambient Mood Lighting
Award Winning ergonomically designed seats (Grand Prize at the Ergonomic Design Awards 2017, Korea)

*Compared to high end SUVs between Rs. 26-35 lacs (ex-showroom price)

Exhilarating Performance:

The Alturas G4’s powerful 2.2 litre 4-cylinder engine produces 133.1 kW (178 BHP) power and 420 Nm of torque. Performance is maximized by the cutting-edge electrical variable geometry turbocharger (E-VGT). The Advanced Compressor Wheel lowers noise and maximises efficiency.

It comes with the Mercedes-Benz 7-Speed automatic transmission and is available in both 2WD and 4WD variants

State-of-the-art Technology Features:

First-in-class * 3D Around View Camera system: 4 cameras (front, rear, both ORVMs) for a 360 degree view
Smart Powered Tailgate that opens automatically provided the key is in your pocket and you stand behind the rear of the vehicle for just 3 seconds
17.78 cm (7”) TFT LCD Cluster with a 3-mode setting- Regular, Animation and RPM-Linked
20.32 cm (8”) infotainment touchscreen with Bluetooth, AUX and USB connectivity
Android Auto & Apple CarPlay
Electronic Parking Brake with Auto Hold feature
Cruise Control
Steering mounted controls with audio, cruise control and instrument cluster settings
Auto-Tilting ORVMs when in reverse gear
6-speaker audio system

Unmatched Safety:

The Alturas G4 offers a unique package of safety features

9 airbags including driver seat, passenger seat, driver’s knee protection, side airbags in 1st & 2nd rows, and curtain airbags
Electronic Stability Program (ESP) with its top of the line features like Active Rollover Protection (ARP), Brake Assist System (BAS), Hill Start Assist (HSA), Traction Control System, ABS + EBD and Emergency Stop Signal
Hill Descent Control (HDC)
Ultra-high strength steel quad frame structure
Side impact beams & front crumple zones
ISOFIX mounts for child seat
Immobilizer

Social Media Handles:

Please visit: https://www.alturasg4.com for more details and images.

Facebook: @AlturasG4
Twitter: @alturasg4
Instagram: @alturasg4
Official Hashtag: #AlturasG4
Other Hashtags: #RoyaltyRedefined

About Mahindra

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information

Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Landline – + 91 22 28468510
Email – nair.mohan@mahindra.com

Mahindra’s Alturas G4 to Redefine the High-End SUV Segment

Key highlights

To be equipped with Hi-Tech & Safety features like 8-way Powered Driver Seat with Memory Profile, Dual Zone FATC, 9 Airbags, 3D 360 degree Around View Camera, etc.
To be available through a separate high-end showroom within the Mahindra ‘World of SUVs’ with exclusive Relationship Managers
Launch of Purple Club+, a First in category loyalty program

Mumbai, November 16, 2018: Mahindra & Mahindra Ltd. (M&M), a part of the US $20.7 billion Mahindra Group, today revealed the key features of its high-end SUV, the Alturas G4.

The Alturas G4 will be equipped with significant Hi-Tech & Safety features including 8-way Powered Driver Seat with Memory Profile, Dual Zone FATC, 9 Airbags, 3D 360 degree Around View Camera, Ventilated Seats, Active Roll-over Protection, etc. It will compete with players that operate in the Rs.30+ Lakhs (ex-showroom) price range.

Veejay Ram Nakra, Chief of Sales & Marketing, M&M Ltd. said, “The Alturas G4 is our most luxurious offering till date and will come with a host of technology & safety features, many of which are not available in vehicles in a similar price range. We have always been a pioneer when it comes to creating industry benchmarks and the Alturas G4 will be no different. We are certain that with the Alturas G4, we would redefine the high-end SUV segment”

The Alturas G4 would be exclusively available through a separate high-end showroom within the existing Mahindra ‘World of SUVs’ dealerships. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers would have access to exclusive Relationship Managers to cater to their requirements, another segment first.

With the Alturas G4, Mahindra would also be introducing a new premium loyalty program, called Purple Club+. The Purple Club+ program will be a first-in-category loyalty program that would enable customers to earn and redeem points based on engagements with the brand.

Brand website at www.alturasg4.com

Please use the following hashtag for social media updates

#AlturasG4

About Mahindra

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information

Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Landline – + 91 22 28468510
Email – nair.mohan@mahindra.com

Mahindra Signs MoU with Thane Municipal Corporation to Provide End to End Last Mile Mobility Solutions

To provide end-to-end last mile mobility solutions through deployment of Mahindra’s Electric Vehicles in Thane
100 Mahindra Electric Vehicles including Treo (electric 3-wheeler) and e-Supro (electric passenger vehicle), etc. to be deployed in initial phase of the project
Aimed at furthering the vision of a Smart City through an integrated smart mobility solution

Thane, November 22, 2018: Mahindra & Mahindra (M&M), a part of the $20.7-billion Mahindra Group, today signed a Memorandum of Understanding (MoU) with the Thane Municipal Corporation (TMC) to provide end-to-end last mile mobility solutions. This would be done through the deployment of Mahindra’s electric vehicles for first and last mile connectivity across Thane, including its recently launched electric three-wheeler, Treo, as well as the mass passenger carrier, e-Supro, etc. In the initial phase of the project, Mahindra will deploy 100 electric vehicles and the partnership would be active for a period of 5 years.

With a clear focus on building a full-fledged ecosystem around sustainable mobility, Mahindra and the Thane Municipal Corporation will jointly work toward building sustainable transportation for all, supported by the Eco-Cities Program of the International Finance Corporation (IFC). The MoU was signed between Mahindra & Mahindra Ltd and the Thane Municipal Corporation.

Dr Pawan Goenka, MD, Mahindra & Mahindra Ltd. said, “As the pioneers of electric vehicles and the EV mobility ecosystem catalyst in India, we are delighted to contribute to the sustainable development of Thane by deploying our electric vehicles for a greener, smarter future. I would like to applaud the Thane Municipal Corporation for this novel initiative of encouraging the large-scale adoption of electric vehicles. I am confident that together we will enable a major shift in the way the people of Thane commute and transition toward smart mobility and smart cities”.

Under the aegis of the MoU, Mahindra will scale up the first and last mile services through the deployment of its vehicles and daily vehicle and driver management services for an integrated smart mobility platform in Thane. It will bring different vehicle types onto one platform, available for citizens to access through bookings. The Thane Municipal Corporation will provide the requisite support in enabling the ecosystem and building up the infrastructure and space for installation of charging stations.

As part of the MoU, the Thane Municipal Corporation will also provide parking space for the electric vehicles in close proximity to the charging locations proposed by Mahindra. The TMC will also coordinate with other ecosystem players such as the power utility companies and other regulators to ensure low electricity tariff for electric vehicle charging and a seamless execution of the project.

About Mahindra

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information

Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Landline – + 91 22 28468510
Email – nair.mohan@mahindra.com

Mahindra extends boundaries of Electric Mobility industry with +ME, Inaugurates new technology plant and launches Treo

Facility in Karnataka to manufacture Electric Vehicle Technology, developed under +ME brand
Based on Mahindra’s Future of Mobility theme based on 3Cs – Clean, Connected & Convenient
Rolls out its first electric 3 wheeler range Treo and Treo Yaari, to be priced attractively, starting at Rs. 1.36 lakhs (ex-showroom Bengaluru)

Bengaluru, 15 November, 2018: Mahindra Electric Mobility Ltd, part of the USD 20.7 billion Mahindra Group, today dedicated to the country its first ever Electric Technology Manufacturing Hub in Karnataka. This new hub aligns with Mahindra’s strong belief in an all-electric future and is based on its Future of Mobility vision of producing Clean, Connected & Convenient vehicles. Mahindra is the pioneer of EV technology in India, and is gearing up to realise this vision with its new, futuristic EV products, concepts and solutions.

The new facility, located in Bengaluru, Karnataka is set to revolutionise the way electric vehicle technology would be used in India, under Mahindra’s +ME brand. The Government of Karnataka has played a very proactive role during the development of this facility. The facility was inaugurated by Shri KJ George, Honourable Minister for Large & Medium Scale Industries, IT & BT, Science & Technology, Government of Karnataka, along with Shri RV Deshpande, Honourable Minister for Revenue, Skill Development, Entrepreneurship and Livelihood, Government of Karnataka, Shri Priyank M Kharge, Honourable Minister for Social Welfare Department, Government of Karnataka and Dr. Pawan Goenka, Managing Director, Mahindra and Mahindra Ltd and Chairman, Mahindra Electric Mobility Ltd.

This first of its kind, electric vehicle technology manufacturing facility in the EV capital of the country, has been set up with a total investment of Rs. 100 crore. Branded under the umbrella of +ME technologies, the facility will manufacture battery packs, power electronics and motor assembly which are integral part of an electric power train. The plant uses global standards of manufacturing processes and will increase the manufacturing of Mahindra Electric to 25,000 units per annum. The facility will create additional direct employment of around 200 people and some more through the allied services, in the state of Karnataka.

This is the first such project to be cleared by the Department of Industries & Commerce’s SLSWCC since the announcement of Karnataka State Electric Vehicle & Energy Storage Policy in 2017.

The company also rolled out its first lithium ion electric 3 wheeler range Treo and Treo Yaari and announced its price, starting at an attractive Rs. 1.36 lakhs ex-showroom Bengaluru, including FAME subsidy.

Speaking on the occasion, Dr. Pawan Goenka, Managing Director, Mahindra and Mahindra Ltd and Chairman Mahindra Electric said “As the pioneers of electric mobility in India, Mahindra is poised to be at the forefront of the electric vehicle revolution while spearheading the endeavour through its range of clean mobility solutions. The manufacturing hub inaugurated today is the next step by Mahindra in the Electric Technology space to increase local value addition and bring affordable EV technology to redefine mobility in India. We are proud to launch Treo, the first Li-ion 3-wheeler auto developed in India. The Government of Karnataka has been very supportive in this initiative with their progressive policy framework for EVs. It has always supported accelerated adoption of EVs in the state.”

According to Mahesh Babu, CEO Mahindra Electric “At Mahindra Electric, our aim is to bring about a monumental change in the way India moves by enabling more EV products on the road through our +ME technology solutions. Reiterating our strong faith in EVs we have now invested in technologies that are core to EVs and have set up manufacturing of battery packs, motors, power electronics etc. in our new facility at Bengaluru. The government of Karnataka has been extremely supportive of this initiative.”

Mr. Babu further added, “Driven by the same +ME technology, we are also proud to roll out the first Treo. Built on India’s first Lithium-ion three wheeler platform, we are confident that Treo will transform the way urban India travels.”

The Treo range of electric three wheelers use Mahindra Electric’s home grown powertrain and maintenance free Lithium ion battery. The variants include Treo electric auto and Treo Yaari electric rickshaw, both available in the industry first hard top weather proof variants. With the use of exceptional light weighting technologies and composite body panels, the Treo boasts of a certified* range of 170 km (eAuto), directly addressing range anxiety in the market. It also offers the best in class comfort for passengers with one of the most spacious interiors in the segment and for the driver through its clutch-less, noiseless and vibration free drive, thereby reducing the overall fatigue of the journey. The Treo range is built on an indigenously developed common platform with a view to serve market demands as they scale up.

During the first phase of its launch, the vehicles will be available at select dealerships across Bengaluru and Hyderabad and later in other cities in a phased manner.

Please use the following hashtags/handles for social media updates:

#GoElectricWithME
#MahindraElctrc
#MahindraTreo
#FOM
@MahindraRise

For more details visit www.mahindraelectric.com

About Mahindra Electric

About Mahindra

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information

Mohan Nair
Vice President (Communications)
Mahindra & Mahindra Ltd.
Landline – + 91 22 28468510
Email – nair.mohan@mahindra.com