Author: Proton Cars Official News

PROTON continued its excellent start to 2019 as registrations for February 2019

Subang Jaya, 6 March 2019 – PROTON continued its excellent start to 2019 as registrations for February 2019 totalled 5,283 units. The numbers represent an estimated market share of 12.7%, an increase of over 3% compared to the same month in 2018.

Overall sales growth higher than all rivals

With February being a short month and traditional low period for car sales in Malaysia, due to Chinese New Year holidays, the majority of automotive brands projected a slower month. PROTON however bucked the trend as sales showed a healthy increase of 37% year on year. Therefore for the first two months of 2019, sales have grown by a cumulative figure of 42% over 2018.

As a result, PROTON leads all its rivals for sales growth for a second consecutive month, comfortably reinforcing its position as the third best-selling automotive brand in Malaysia and eyeing a possible return to second place by the end of the year.

Proton X70 retains position as best-selling SUV in Malaysia

Registrations for..

The first official photos of the face lifted Proton Persona

Subang Jaya, 25 February 2019 – The first official photos of the face lifted Proton Persona, PROTON’s award winning B-segment family sedan, have been released. Set to be launched in 2019 the Persona, together with its sister car the Proton Iriz, are the first models in the Company’s current range to be given an extensive exterior refresh since the commencement of the collaboration with Geely in 2017.

Redesigned exterior adopts new family design elements
The new exterior lines portray an image of intelligent connectivity coupled with elegant aesthetics with subtle updates that make the Persona stand out from its predecessor. It also carries PROTON’s new family design elements that will be present on all future models to visually link them together.

At the front, the Persona is the recipient of a new outer grille whose shape is inspired by the “Ethereal Bow” that debuted on the Proton X70. The radiator grille meanwhile incorporates the “Infinite Weave” pattern sculpted into its design ..

facelifted Proton IrizREAD MORE

Subang Jaya, 1 February 2019 – The first official photos of the facelifted Proton Iriz, PROTON’s award winning B-segment hatchback, have been released. Set to be launched later this year, the Iriz is the first model in the Company’s current range to be given a facelift since the collaboration with Geely was announced.

The new exterior lines are designed to portray connectivity with a sporty look as well as to build visual links with other models by using design elements that are common between them.

The front of the Iriz features new slim headlights that are integrated with a prominent grille garnish, which in turn has a shape inspired by the “Ethereal Bow” that made its debut on the Proton X70. The radiator grille meanwhile features the “Infinite Weave” pattern sculpted into its design and is topped by a trademark Proton logo.

The bold new front bumper features a new lower radiator grille shape as well as sleek LED daytime running lamps (DRL) adding a sophisticated touch to the ov..

Subang Jaya, 1 November 2018

Subang Jaya, 1 November 2018 – Following a month of market correction in September due to the introduction of Sales and Service Tax (SST), sales for PROTON cars grew by 12.6% in October. 5,093 units were sold, an increase of 569 units over the previous month and a slight improvement over the corresponding period in 2017. Market share as a percentage of the Total Industry Volume (TIV) is estimated at 10.7% which is in line with the average figure for the year.
Sales growth fuelled by promotions and quality improvements
While PROTON’s overall market share contracted in October, the sales volume it achieved is the highest for 2018 outside of the bumper sales period from June – September, which was fuelled by a zero GST tax environment. With the much-hyped Proton X70 launch only occurring later in the year, the growth points towards customers showing renewed interest in the current range of Proton cars.
The increased interest has been encouraged by the attractive pricing policies PROTON cu..

X70 SUV unveiling

Subang Jaya, 24 September 2018 – After months of building anticipation, the first-ever PROTON SUV – the Proton X70 – has finally had its public debut as PROTON Edar Sdn Bhd kicked off its programme of exclusive customer previews in Petaling Jaya, from 19 – 23 September 2018.
Customers, C-level executives from prominent corporations as well as potential corporate buyers were invited to see the interior and exterior design of the SUV, which is the first PROTON product to enter the rapidly growing market segment. Such a product is deserving of a luxury themed event, which is why the Company decided to present the X70 in a modern, sophisticated yet
luxurious setting.
“Since bookings were opened on 8 September, the response from our customers has been overwhelming. The Proton X70 scales new heights for the Company with its modern and sophisticated design so we are organising previews to allow customers to get a closer look to understand the level of engineering and feel the premium material..

New 3S dealer outlet in Puchong, Selangor

Petaling Jaya, 14 September 2018 – Atiara Johan Sdn Bhd has officially launched its new 3S dealer outlet here today. The event was officiated by Dr Li Chunrong, Chief Executive Officer of PROTON, in the presence of PROTON’s senior management members.
New 3S dealer outlet in Puchong, Selangor
The new outlet by Atiara Johan Sdn Bhd replaces a 1S showroom, previously operating in Pandan Indah, Kuala Lumpur, and performing sales activities only. In order to serve its customers better, the management of the company decided to upgrade its facilities to 3S centre at a new vicinity. Located in Puchong, the new outlet was developed on an empty plot of land and cost approximately RM 3.5 million to build, with a built up area of 1,700 square metres. Situated in a busy commercial area beside the town’s main road alongside other car marques, it’s estimated that sales will increase by 60% while servicing will be a new revenue stream for the outlet.
“We took the opportunity to upgrade to a 3S centre ..

August 2018 Proton sales

Subang Jaya, 3 September 2018 – The recent trend of posting strong sales numbers for PROTON continued in August 2018 as the company set a new high point for monthly sales in 2018 for the third consecutive month. Sales grew by 18.5% over July, making August the strongest sales month for Proton cars over the last 36 months. In total, 9,501 cars were sold marking not only a new record for the year, but also the highest sales volume since July 2015.

Market share increase forecasted as Saga and Persona continue to dominate overall sales

In line with the increase in sales volume, a third consecutive month of growth in market share is projected. An estimated 15.4% share of Total Industry Volume (TIV) is expected for August though actual percentages will only be confirmed after the official numbers are published by the Malaysian Automotive Association (MAA).
As was the case for the first seven months this year, the evergreen Proton Saga and Persona remained popular with car buyers as they co..

THE SEARCH FOR SPEED ACCURACY AND PROFICIENCY

Subang Jaya, 21 August 2018 – The PROTON After Sales Service Competition 2018 (“the Competition”) is providing a networking platform for all after sales personnel around the country to exchange ideas and knowledge relating to their area of expertise.
“We want to provide a platform for our people to gather under one roof so they can get to know new friends from other outlets and share their knowledge. We believe that a comprehensive network amongst peers helps to enhance the technical know-how and problem-solving skills of any worker”, said Encik Azharuddin Abdullah, Director of After Sales Management PROTON.
“Our technicians and mechanics have an opportunity to showcase their skills and quality of work in handling customers’ cars. They may come from different regions to compete against one another, however, we also hope the competition brings them together to form their own peer support group.”

Reaching out to customers to enhance customer experience
Pre-qualifying rounds for the Comp..

PROTON AFTER SALES SERVICE COMPETITION REWARDING SKILLED TALENTS

Kota Kinabalu, 15 August 2018 – PROTON After Sales Service Competition 2018 (“the Competition”) is a platform for all after sales personnel around the country to showcase their ability and quality of work in handling customers’ cars. As part of PROTON’s talent management and development initiatives, winners will be rewarded with cash prizes and incentive trip to Shanghai, China worth RM50, 000.
For pre-qualifying round in East Malaysia, participants from PROTON dealers and branches in Sabah and Sarawak were tested to prove their skills, speed and accuracy in their area of expertise.
Sharpening Skills for First Proton SUV and Future Models

“Throughout the Competition, our technicians will compete against each other, helping them to sharpen their skills. Ultimately, this assists to build the quality of our after sales services and take it to a higher level to be on par with global standards. We believe our after sales service personnel are ready to receive the coming of the first Proton..