Woodcliff Lake, NJ – March 31, 2025… Every manufacturer wants its cars to be popular, but popularity brings risks. The “it car” of today can be the “not it” car of tomorrow, especially if it becomes popular among customers chasing what’s fashionable rather than what’s inherently valuable. In the mid-1980s, BMW became the “it car”… Continue reading @BMW: BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 13: “Rebuilding the brand after the Yuppies”004027
Author: BMW Official News
@BMW: Hat-trick, pole, records: A perfect WorldSBK weekend at Portimão.004026
Portimão. Standing ovations after a perfect weekend were given by over 53,000 celebrating fans at the Autódromo Internacional do Algarve in Portimão (POR), when reigning world champion Toprak Razgatlioglu (TUR) claimed the maximum points haul at the second round of the 2025 FIM Superbike World Championship (WorldSBK). Starting from pole position, he rode the ROKiT… Continue reading @BMW: Hat-trick, pole, records: A perfect WorldSBK weekend at Portimão.004026
@BMW: BMW Group Plant Regensburg gears up for the future with commissioning of expanded body shop in Neutraubling004025
+++ With 342,521 cars produced in 2024, Plant Regensburg was the BMW Group’s highest-volume vehicle plant in Europe +++ Plant Director Armin Ebner: “New body shop will help meet high market demand” – with over 120 vehicle bodies produced per workday +++ Preparations for next model generation +++ Regensburg. Today, BMW Group Plant Regensburg commissioned a… Continue reading @BMW: BMW Group Plant Regensburg gears up for the future with commissioning of expanded body shop in Neutraubling004025
@BMW: “Traversée du fragment manquant”: BMW ART MAKERS presents the new winning duo of its programme, artist Raphaëlle Peria and curator Fanny Robin. An unprecedented artistic collaboration to explore new perspectives of the contemporary image.004024
Paris. The artist Raphaëlle Peria and the curator Fanny Robin were named winners of the BMW ART MAKERS programme to develop their project “Traversée du fragment manquant”. This artistic project is a new experiment, the result of their collaboration, which will lead to an unprecedented exhibition. This exhibition will be presented as part of two… Continue reading @BMW: “Traversée du fragment manquant”: BMW ART MAKERS presents the new winning duo of its programme, artist Raphaëlle Peria and curator Fanny Robin. An unprecedented artistic collaboration to explore new perspectives of the contemporary image.004024
@BMW: The new 2026 BMW R 12 G/S.004021
BMW Motorrad USA is proud to unveil the new 2026 BMW R 12 G/S. Go to Source
@BMW: THE PURSUIT OF PERFECTION: CRAFTSMANSHIP AT THE HOME OF ROLLS-ROYCE004021
The Home of Rolls-Royce at Goodwood in West Sussex is the only place in the world where Rolls-Royce motor cars – Spectre, Cullinan, Ghost (their Black Badge counterparts) Phantom, and Coachbuild masterpieces – are designed and built by hand. No two motor cars are entirely alike – every Rolls-Royce is hand-crafted to the client’s individual… Continue reading @BMW: THE PURSUIT OF PERFECTION: CRAFTSMANSHIP AT THE HOME OF ROLLS-ROYCE004021
@BMW: BMW Motorrad presents the new BMW R 12 G/S.004021
“With the new BMW R 12 G/S, BMW Motorrad is offering a classic enduro for puristic off-road fun. The abbreviation borrowed from the legendary R 80 G/S stands for ‘Gelände / Straße’ (Off-road / Street) and signals that the new member of the BMW R 12 family masters both equally. We know that numerous fans… Continue reading @BMW: BMW Motorrad presents the new BMW R 12 G/S.004021
@BMW: BMW Group Plant Debrecen enters the finish straight: Heartbeat of the plant comes to life with ramp-up of assembly004020
Debrecen. The future BMW Group plant in the Hungarian city of Debrecen is on the finish straight as the ramp-up of the assembly line sees the heart of the plant come to life. This is the beating heart of all the technologies in the plant, and also where the most employees work. The assembly launch… Continue reading @BMW: BMW Group Plant Debrecen enters the finish straight: Heartbeat of the plant comes to life with ramp-up of assembly004020
@BMW: Postcard Story. The MINI Cooper S 5-Door in Classic Trim.004019
Thanks to its well-thought-out proportions and the efficient two-litre four-cylinder petrol engine, the MINI Cooper S 5-Door knows no bounds. Compared to the 3-Door model, the 5-Door offers more spacious accommodation with increased storage space and legroom due to the additional 172 mm in length. The two additional doors make it easier for rear passengers… Continue reading @BMW: Postcard Story. The MINI Cooper S 5-Door in Classic Trim.004019
@BMW: 20th BMW Art Car at Art Basel Hong Kong 2025. BMW showcases Julie Mehretu’s Art Car as part of the BMW Art Car World Tour.004018
Munich/Hong Kong. Following its global debut in 2024, the BMW Group is proud to present the 20th BMW Art Car, designed by internationally renowned artist Julie Mehretu, at this year’s edition of Art Basel Hong Kong. The showcase is part of the ongoing BMW Art Car World Tour, celebrating 50 years of the iconic “rolling… Continue reading @BMW: 20th BMW Art Car at Art Basel Hong Kong 2025. BMW showcases Julie Mehretu’s Art Car as part of the BMW Art Car World Tour.004018