@BMW: BMW and Tomorrowland create a whole new music experience with the help of artificial intelligence.002873

Munich   /   Boom. The Tomorrowland festival, staged annually in the Belgian town of Boom near Antwerp, is one of the world’s most popular and spectacular live events for fans of electronic dance music. Following on from last year’s successful partnership, the Europe-wide collaboration between BMW and the ultra-cool music festival is now entering… Continue reading @BMW: BMW and Tomorrowland create a whole new music experience with the help of artificial intelligence.002873

@BMW: Distinctive sounds for the new, all-electric MINI family.002872

Munich. The new MINI family all-electric models get sound worlds distinctive to the brand for an even more immersive driving experience. The repertoire includes completely new driving sounds in the interior, an unmistakable brand sound to distinguish it as a MINI in the exterior, jingles for the new MINI Experience Modes as well as new… Continue reading @BMW: Distinctive sounds for the new, all-electric MINI family.002872

@BMW: New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.002871

Munich. History-rich British brand MINI is taking a quantum leap into the digital age with its new model family. At the heart of the action is the iconic central instrument – the MINI Interaction Unit. The round OLED display, with its 240 mm diameter and rich colours, blends perfectly into the interior of the new… Continue reading @BMW: New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.002871

@BMW: Seven Automakers Unite to Create a Leading High-Powered Charging Network Across North America002868

Woodcliff Lake, NJ – July 26, 2023 . . . Seven of the world’s leading automakers – BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV – are creating a joint venture to accelerate the transition to electric vehicles in North America, by making EV charging more convenient, accessible and reliable.The joint venture… Continue reading @BMW: Seven Automakers Unite to Create a Leading High-Powered Charging Network Across North America002868

@BMW: BMW Group launches test track for automated driving and parking in Sokolov.002869

Sokolov/Munich. The BMW Group celebrated the launch of its new test site in Sokolov (Czechia), the Future Mobility Development Center (FMDC). With Petr Očko, the Deputy Minister for Industry and Trade in Czechia, and Petr Kulhánek, the Governor of the Karlovy Vary region, in attendance, Ilka Hortsmeier, BMW Group’s Board Member for People and Real… Continue reading @BMW: BMW Group launches test track for automated driving and parking in Sokolov.002869

@BMW: Seven Automakers Unite to Create a Leading High-Powered Charging Network Across North America002868

Seven of the world’s leading automakers – BMW Group, General Motors, Honda, Hyundai, Kia, Mercedes-Benz Group, Stellantis NV – are creating a joint venture to accelerate the transition to electric vehicles in North America, by making EV charging more convenient, accessible and reliable. The joint venture will include the development of a new, high-powered charging… Continue reading @BMW: Seven Automakers Unite to Create a Leading High-Powered Charging Network Across North America002868

@BMW: WorldSBK at Most: Michael van der Mark back in the saddle of the BMW M 1000 RR.002867

Munich. The last race weekend of the 2023 FIM Superbike World Championship (WorldSBK) before the summer break is scheduled for the upcoming weekend for BMW Motorrad Motorsport. The eighth round of the season will take place from 28th to 30th July at Most, Czech Republic. Michael van der Mark (NED) will be back in the… Continue reading @BMW: WorldSBK at Most: Michael van der Mark back in the saddle of the BMW M 1000 RR.002867

@BMW: BMW Motorrad presents BMW Motorrad Welt.002866

Munich. With BMW Motorrad Welt, BMW Motorrad is creating its own world of experience around everything to do with the brand and its motorcycles for the first time in its 100-year history. The location was not chosen at random, but is set right in the heart of BMW Motorrad production, on the grounds of the… Continue reading @BMW: BMW Motorrad presents BMW Motorrad Welt.002866

@BMW: BMW M Motorsport News, 24th July 2023002865

Björn Lellmann, Head of Customer Racing at BMW M Motorsport: “In this issue of our newsletter, there is one topic that really stands out from my perspective: We have experienced an incredible winning streak with our new BMW M4 GT4 these past two weeks. Whether in Europe, Asia, or the USA,the car was almost unbeatable… Continue reading @BMW: BMW M Motorsport News, 24th July 2023002865

@BMW: Postcard Story. The MINI Cooper SE in Hamburg.002864

Thanks to its powerful electric motor, the all-electric MINI is ideal for exploring the streets along the Alster to the Elbphilharmonie in an environmentally friendly way. The MINI Cooper SE in the Resolute Edition impresses not only with its sportive design, but also with its performance. The 135kW/184 hp accelerate the vehicle from 0 to… Continue reading @BMW: Postcard Story. The MINI Cooper SE in Hamburg.002864