Author: BMW Official News

@BMW: FOREBEARS WELCOME NEW GHOST TO ROLLS-ROYCE FAMILY000544

Members of the world’s oldest Rolls-Royce car club attendexclusive gathering at the Home of Rolls-Royce, Goodwood on Friday 4 September 2020 Display of 20 exquisite vintage Rolls-Royce motor cars, all built before 1936, staged in central courtyard to welcome transformative new Ghost  Guests treated to private viewing of new Ghost three days after its global… Continue reading @BMW: FOREBEARS WELCOME NEW GHOST TO ROLLS-ROYCE FAMILY000544

@BMW: THE NEW ROLLS-ROYCE GHOST000529

Reflecting the minimalist philosophy that underpins new Ghost, highlights of this transformative motor car are listed in short form below. Full details are available at thenewghost.comThe most technologically advanced Rolls-Royce yet Succeeds the most successful product in the marque’s 116-year history Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth Built on rigid aluminium Rolls-Royce spaceframe architecture All-wheel… Continue reading @BMW: THE NEW ROLLS-ROYCE GHOST000529

@BMW: ROLLS-ROYCE ANNOUNCES NEW BRAND IDENTITY000510

Rolls-Royce announces new brand identity further modernising the marque  New identity continues Rolls-Royce’s journey from automotive manufacturer to House of Luxury New visual language will resonate with younger demographic of clients Leading design agency Pentagram appointed to envision new Rolls-Royce identity, to be rolled out from September “Take the Best that Exists and Make it… Continue reading @BMW: ROLLS-ROYCE ANNOUNCES NEW BRAND IDENTITY000510

@BMW: ROLLS-ROYCE BESPOKE COLLECTIVE REVEAL ILLUMINATED FASCIA000509

  Illuminated nameplate and star cluster revealed as first Bespoke feature for new Ghost Developed over two years and more than 10,000 collective hours Reflects minimalist Post Opulent philosophy that informed new Ghost design Announced ahead of new Ghost digital reveal on September 1 at 13:00 BST   #rollsroyceghost The Home of Rolls-Royce in Goodwood,… Continue reading @BMW: ROLLS-ROYCE BESPOKE COLLECTIVE REVEAL ILLUMINATED FASCIA000509

@BMW: ROLLS-ROYCE REVEALS ‘FORMULA FOR SERENITY’000491

Final animated film offering insight into the substance of new Ghost goes live Reveals the marque’s unique engineering formula for serenity New episode of Podcast series exploring new Ghost available now   #rollsroyceghost When reviewing client feedback from the first Goodwood Ghost, it was clear that its cocooning, near-silent acoustic properties were of the utmost… Continue reading @BMW: ROLLS-ROYCE REVEALS ‘FORMULA FOR SERENITY’000491

@BMW: More than seven million vehicles with all-electric or plug-in hybrid drive systems by the year 2030.000480

Munich. With a ten-year plan for sustainability, the BMW Group is underscoring its commitment to the goals of the Paris climate agreement, the main focus being on the expansion of electric mobility. Today, the BMW and MINI brands featuring all-electric and plug-in hybrid drive systems respectively already account for approximately 13.3 of all new registrations… Continue reading @BMW: More than seven million vehicles with all-electric or plug-in hybrid drive systems by the year 2030.000480

@BMW: ROLLS-ROYCE REVEALS SIGNIFICANT ENGINEERING ADVANCES DEVELOPED FOR NEW GHOST000473

Third of four animated films offering insight into the substance of new Ghost Reveals highly advanced Planar chassis system with world-first suspension technology New episode of Podcast series exploring new Ghost available now   #rollsroyceghost The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men… Continue reading @BMW: ROLLS-ROYCE REVEALS SIGNIFICANT ENGINEERING ADVANCES DEVELOPED FOR NEW GHOST000473