Munich. New live and digital formats will increasingly take the place of traditional trade fair appearances at BMW Motorrad in the future. In particular, this means that the traditional commitments at the two leading motorshows EICMA in Milan and Intermot in Cologne, which were previously organised centrally by BMW Motorrad, will no longer apply.This realignment… Continue reading @BMW: BMW Motorrad realigns strategy for product launches.000865
Author: BMW Official News
@BMW: “Simply accelerating fast in a straight line is not enough for BMW.”000861
Please see the video for 1st hand explanations from behind the steering wheel by the BMW i4 Project Leader: https://www.youtube.com/watch?v=y1gsiHt5zQM&feature=youtu.be Munich. When an ideal balance is called for between dynamics and ride comfort, the BMW 3 Series and 4 Series models consistently set the benchmark within their segments in the premium market. In terms of… Continue reading @BMW: “Simply accelerating fast in a straight line is not enough for BMW.”000861
@BMW: BMW Motorrad achieves its second-best sales result in history in 2020.000858
Munich. Despite the Corona pandemic-related challenges in 2020, BMW Motorrad was able to hand over 169,272 motorbikes and scooters to customers, thus achieving the second-best sales result ever (previous year: 175,162 vehicles/ -3.4%). This sales result underpins the successful growth strategy of BMW Motorrad. The market launches of thirteen new models, the strong BMW Motorrad… Continue reading @BMW: BMW Motorrad achieves its second-best sales result in history in 2020.000858
@BMW: BMW M GmbH still on its path of sustained growth in 2020: 144,218 vehicles delivered worldwide.000855
Munich. With yet another new sales record, the BMW M GmbH continued to grow also in the 2020 fiscal year. Despite the effects of the Corona pandemic on the market, it was possible to increase the number of BMW M automobiles sold by 6 percent to 144,218 units. Thanks to this result, the subsidiary company of… Continue reading @BMW: BMW M GmbH still on its path of sustained growth in 2020: 144,218 vehicles delivered worldwide.000855
@BMW: Interview with Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales, about realigning sales and marketing to create industry’s best customer experience000849
Mr Nota, 2020 can’t have been an easy year for your sales and marketing team. How big of a challenge was the coronavirus pandemic? I would certainly agree with that. Last year was marked by huge uncertainty, big differences between markets around the globe and the fact that demand and production were more or less… Continue reading @BMW: Interview with Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales, about realigning sales and marketing to create industry’s best customer experience000849
@BMW: New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales 000848
Digital aftersales upgrades will drive highly profitable optional equipment business Performance marketing for personalised, targeted customer approach Customers to receive individual tailored offerings, with all products and services from single source Retail partners play crucial role at point of sale and in providing service Munich. After achieving an all-time sales high in the fourth quarter… Continue reading @BMW: New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales 000848
@BMW: BMW announces BMW Digital Key Plus with Ultra-Wideband technology coming to the BMW iX.000846
Munich. As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is available to iPhone users today. In line with this goal, the premium car manufacturer will introduce the BMW Digital Key Plus, a convenient… Continue reading @BMW: BMW announces BMW Digital Key Plus with Ultra-Wideband technology coming to the BMW iX.000846
@BMW: BMW Group concludes year marked by corona pandemic with strong fourth quarter and leads premium segment worldwide for 17th consecutive year000842
Munich. The BMW Group once again confirmed its position as the world’s leading premium automotive manufacturer last year, with a total of 2,324,809 BMW, MINI and Rolls-Royce vehicles (-8.4%) delivered to customers worldwide. 686,069 vehicles were sold at Group level in the fourth quarter, an increase of three percent (+3.2%) year-on-year. Sales of plug-in hybrid… Continue reading @BMW: BMW Group concludes year marked by corona pandemic with strong fourth quarter and leads premium segment worldwide for 17th consecutive year000842
@BMW: BMW announces the future of the display and operating system BMW iDrive at the CES 2021.000840
Munich. 20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is announcing the next chapter in its display and operating system, which is set to transport driver-vehicle interaction into a new digital and intelligent age. The CES will take place on 11… Continue reading @BMW: BMW announces the future of the display and operating system BMW iDrive at the CES 2021.000840
@BMW: BMW of North America Reports Q4 2020 and Full Year 2020 U.S. Sales Results.000838
WOODCLIFF LAKE, N.J.–(BUSINESS WIRE)–BMW of North America reported today sales results for Q4 2020 and the full year 2020 for the BMW and MINI brands in the U.S.* BMW Brand In the fourth quarter of 2020, BMW brand sales totaled 98,750 vehicles, only a 2.0% decrease from the 100,797 vehicles sold in the fourth quarter… Continue reading @BMW: BMW of North America Reports Q4 2020 and Full Year 2020 U.S. Sales Results.000838