Munich. The BMW Group is using a new augmented reality (AR) application in vehicle concept and prototype engineering, speeding up the process by as much as twelve months, from individual vehicle sections through to complex production stages. AR goggles allow real geometries – on a vehicle body, for instance – to be overlaid with true-to-scale… Continue reading @BMW: Munich Pilot Plant: BMW Group uses augmented reality in prototyping000562
Author: BMW Official News
@BMW: New BMW 5 Series for the Chinese market celebrates its premiere at the Auto China 2020 in Beijing.000558
Munich. Following the market launch of the new BMW 5 Series on many markets worldwide in July 2020, the latest model generation of the successful business sedan will now celebrate its premiere in the version designed for the Chinese market at the Auto China 2020 (26 September to 5 October 2020) in Beijing. In order… Continue reading @BMW: New BMW 5 Series for the Chinese market celebrates its premiere at the Auto China 2020 in Beijing.000558
@BMW: ROLLS-ROYCE RESUMES TWO-SHIFT WORKING WITH WORKFORCE MAINTAINED000552
Rolls-Royce resumes two-shift working at Goodwood just four months after reopening Production returns to pre-lockdown levels with workforce maintained Business confidence grows on global acclaim for new Ghost Demand for all Rolls-Royce models continues to develop across markets worldwide “Returning to full two-shift production is a major milestone and comes just four months after we… Continue reading @BMW: ROLLS-ROYCE RESUMES TWO-SHIFT WORKING WITH WORKFORCE MAINTAINED000552
@BMW: BMW Brilliance Automotive doubles production capacity for high-voltage batteries in China000551
Munich/Shenyang. The BMW Group continues to drive the expansion of electromobility and is adapting its production structures to growing demand for fully and partially electrified vehicles. In China, the BMW Brilliance Automotive (BBA) joint venture has expanded its battery factory at the Tiexi location, the so-called “High-Voltage Battery Centre”, with a further battery centre that… Continue reading @BMW: BMW Brilliance Automotive doubles production capacity for high-voltage batteries in China000551
@BMW: New agencies for the European marketing activities of the BMW and MINI brands.000546
Munich. The BMW Group is reorganising its European marketing activities for its BMW and MINI brands. The related call for tenders initiated in February 2020 by the BMW Marketing and Purchasing departments reflects the consistent evolution of BMW Group Sales and Marketing towards a data-driven and customer-oriented organisation. By consolidating contents and centralising the European agency and partner… Continue reading @BMW: New agencies for the European marketing activities of the BMW and MINI brands.000546
@BMW: BMW Group’s home plant ready for BMW i4000545
Munich. At BMW Group Plant Munich, everything is in place for production of the fully electric BMW i4 to begin. After six weeks of intensive conversion work, series production of vehicles has resumed, with around 5,000 associates returning to the line. “We have completed the comprehensive restructuring and conversion of the plant successfully, on schedule… Continue reading @BMW: BMW Group’s home plant ready for BMW i4000545
@BMW: FOREBEARS WELCOME NEW GHOST TO ROLLS-ROYCE FAMILY000544
Members of the world’s oldest Rolls-Royce car club attendexclusive gathering at the Home of Rolls-Royce, Goodwood on Friday 4 September 2020 Display of 20 exquisite vintage Rolls-Royce motor cars, all built before 1936, staged in central courtyard to welcome transformative new Ghost Guests treated to private viewing of new Ghost three days after its global… Continue reading @BMW: FOREBEARS WELCOME NEW GHOST TO ROLLS-ROYCE FAMILY000544
@BMW: THE NEW ROLLS-ROYCE GHOST000529
Reflecting the minimalist philosophy that underpins new Ghost, highlights of this transformative motor car are listed in short form below. Full details are available at thenewghost.comThe most technologically advanced Rolls-Royce yet Succeeds the most successful product in the marque’s 116-year history Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth Built on rigid aluminium Rolls-Royce spaceframe architecture All-wheel… Continue reading @BMW: THE NEW ROLLS-ROYCE GHOST000529
@BMW: ROLLS-ROYCE ANNOUNCES NEW BRAND IDENTITY000510
Rolls-Royce announces new brand identity further modernising the marque New identity continues Rolls-Royce’s journey from automotive manufacturer to House of Luxury New visual language will resonate with younger demographic of clients Leading design agency Pentagram appointed to envision new Rolls-Royce identity, to be rolled out from September “Take the Best that Exists and Make it… Continue reading @BMW: ROLLS-ROYCE ANNOUNCES NEW BRAND IDENTITY000510
@BMW: ROLLS-ROYCE BESPOKE COLLECTIVE REVEAL ILLUMINATED FASCIA000509
Illuminated nameplate and star cluster revealed as first Bespoke feature for new Ghost Developed over two years and more than 10,000 collective hours Reflects minimalist Post Opulent philosophy that informed new Ghost design Announced ahead of new Ghost digital reveal on September 1 at 13:00 BST #rollsroyceghost The Home of Rolls-Royce in Goodwood,… Continue reading @BMW: ROLLS-ROYCE BESPOKE COLLECTIVE REVEAL ILLUMINATED FASCIA000509