Daimler Official News – Page 366 – I wish I had more to offer

@Daimler: Record for Mercedes-Benz: 55,555 Citaro buses produced. And the anniversary bus is an eCitaro destined for Sweden

Mercedes-Benz Citaro: a milestone in bus history Exclusively equipped: the eCitaro anniversary bus The breath-taking story of the Mercedes-Benz Citaro A big occasion for the low-floor Citaro bus: today, Mercedes-Benz delivered the 55,555th urban bus of the successful model series. The anniversary bus is an all-electric, locally emission-free eCitaro which will be on the road… Continue reading @Daimler: Record for Mercedes-Benz: 55,555 Citaro buses produced. And the anniversary bus is an eCitaro destined for Sweden

@Daimler: Theft Warning from Mercedes PRO connect assists in the event of vehicle loss

Christmas is just around the corner and thus also the most busy time of the year for online shopping. To ensure that everyone’s presents arrive on time, there’s no room for error during deliveries. Greater security for transport vehicles is offered by the Theft Warning from Mercedes PRO connect, the Mercedes-Benz Vans connectivity and fleet solution for… Continue reading @Daimler: Theft Warning from Mercedes PRO connect assists in the event of vehicle loss

Theft Warning from Mercedes PRO connect assists in the event of vehicle loss

28.

November 2019

Stuttgart

Christmas is just around the corner and thus also the most busy time of the year for online shopping. To ensure that everyone's presents arrive on time, there's no room for error during deliveries. Greater security for transport vehicles is offered by the Theft Warning from Mercedes PRO connect, the Mercedes-Benz Vans connectivity and fleet solution for business customers. With this service, it is possible to check the position of a vehicle at any time – a feature which can be very useful in clarifying the details of a stolen vehicle.
Improved theft protection
If a vehicle leaves a defined area (geofences) or if the vehicle's anti-theft alarm is triggered, the fleet manager is informed immediately via the Mercedes PRO Fleet Management tool. In addition to this, locating the vehicle using the Mercedes PRO connect app is also possible. By being able to rapidly clarify the details of a theft, it is possible to minimise the costs for a temporary replacement vehicle or even to avoid having to buy a replacement vehicle. It's also possible that companies will benefit from savings with their insurer. Theft Warning is part of the “Efficient Fleet Management” Connectivity Package and can be activated free-of-charge in Germany up to the end of 2019 for a duration of twelve months. Besides being available in the large van segment's Sprinter models, the Theft Warning service is also available in some regions for the mid-size vans of the Vito and eVito model series from production month May 2019 or March 2019 respectively.
Sector-specific solutions
Mercedes PRO is the digital services brand of Mercedes-Benz Vans. Under this brand, the Vans division bundles existing and future services for business customers in a single digital platform. As a beneficial feature for fleets, Mercedes PRO optimises communication between fleet managers, vehicles and drivers. The networking solution enables orders to be managed online and vehicle information such as location, tank fill level and maintenance intervals to be retrieved in near real-time. Its advantages range from minimised downtime thanks to predictive maintenance and repair management to preparation of clearly structured data for business analysis. Fleets ranging from those of small businesses to major customer fleets benefit from the web-based service.

Press Contact

Peter Feneberg

Spokesperson Product Communications Vans – Citan, Vito and Connectivity

peter.feneberg@daimler.com

Tel: +49 176 30959343

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19C0994_01

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Theft Warning from Mercedes PRO connect assists in the event of vehicle loss

Release date
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Nov 28, 2019

19C0994_02

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Theft Warning from Mercedes PRO connect assists in the event of vehicle loss

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Nov 28, 2019

@Daimler: “Enjoy Electric.” – The campaign for the Mercedes-Benz EQC: A new era of mobility

“Enjoy Electric.” – The campaign for the Mercedes-Benz EQC: A new era of mobility

27.

November 2019

Stuttgart

Stuttgart. November sees the start of the advertising campaign “Enjoy Electric.” for the market launch of the Mercedes-Benz EQC (combined electrical consumption: 20.8–19.7 kWh/100 km; combined CO2 emissions: 0 g/km)[1] with various moving image formats and a major print and online communication initiative. The teaser phase leads to the launch of the campaign on November 29, where the EQC Webspecial with campaign content will go live on mercedes-benz.com. The departure into a new era is to the fore: the brand with the star looks back at a history, stretching back 133 years, of innovation, development and progress – the introduction of the all-electric EQC is the logical next step. The heart of the campaign is the TV ad, a long-format campaign film and in addition four product films that will be available on the Mercedes-Benz social media channels. Mercedes-Benz was able to have Global Diamond Certified R&B star The Weeknd involved. Over and above his performing role in the films, he co-developed the campaign as its Creative Director.
The videos describe the EQC with its characteristic Mercedes-Benz qualities such as quality, safety and comfort. This is expressed by the campaign film with The Weeknd as the main protagonist.
In the long version of the film, which will go live on November 29, The Weeknd is notified via app that the vehicle's battery is charged and the EQC is ready to go. The ornate set design puts the viewer in past times and makes him reminisce – always connected with extraordinary Mercedes vehicles and the feeling of pure life enjoyment. The entire story of the Mercedes-Benz EQC campaign film with the celebrity protagonist The Weeknd can be seen the campaign film on Mercedes-Benz YouTube on November 29.
The campaign has been created in several lengths (20, 30, 60 and 140 seconds) to be shown in various ways. In addition to the clips that are already available online, the corresponding TV ads will be broadcasted on German television and internationally from November 29.
“This is a special moment for the entire Mercedes team: with the campaign on the EQC we are entering the era of electric mobility”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz Cars. “The campaign takes emotional experiences of our customers with iconic Mercedes vehicles and shows how we are reinterpreting them in the electric EQC in the present day. A completely new driving feel, pioneering spirit and sustainable, modern luxury are at the core of our EQC communications.”
The Weeknd is a Grammy Award-winning, multi-Platinum and Diamond-certified recording artist and founder of the visionary XO collective. Filtering R&B, pop and hip-hop through an ambitious widescreen lens, The Weeknd has redefined all these genres and solidified his iconic status with successes spanning record-breaking chart triumphs. From his early mixtapes that later morphed into a 2X RIAA-certified Platinum project, The Weeknd has gone on to make three albums and an EP that have garnered over 35 billion global streams and 9 billion YouTube views. In addition to three Grammy Awards, he has also won nine Billboard Music Awards, two American Music Awards, ten Juno Awards and has been nominated for an Academy Award. The continuous record breaking of charts, sales and streams, headlining the biggest festivals and stadiums in the world, and his ever mysterious public persona combined solidifies The Weeknd as one of the most compelling and significant artists of the 21st century.
“We are delighted about the collaboration with Abel Tesfaye, better known as The Weeknd”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz Cars. “The cooperation was inspiring and gave us lots of new and creative impetus. Abel's talent as the creative director and performer is the right combination for this unique Mercedes moment on the road to an electric future.”
Further features of the campaign: an extended web special, additional snippets, social media assets such as a Tik Tok Challenge and the Instagram extension “If I had lived today”. In this, the protagonists go on a journey through time and introduce themselves, among others Carl Benz, would deal with today's technical possibilities and social media tools. The campaign is completed by extensive print motifs.
The EQC Webspecial at mercedes-benz.com presents the all-electric SUV with a series of specially created images, while the product page describes the features and services from November 29 on.
The campaign films were produced by the production firm Iconoclast Germany GmbH.
In keeping up with the overarching campaign mechanism the print motifs also show various EQC moments focussing mainly on the ease of electric driving. The motifs were produced by the French photographer Cédric Viollet. Among others, he works for international fashion and lifestyle media.
Credits: antoni garage, Mercedes-Benz's lead European agency, and Nicolás Méndez, Director TVC, from the creative production firm “CANADA” and Universal Music Group & Brands Germany are responsible for the idea, concept and implementation of the campaign. fischerAppelt, play is responsible for the idea, concept and implementation of the Instagram extension “If I lived today”.
EQC: the Mercedes among electric vehicles
The EQC is the first Mercedes-Benz model under the product- und technology EQ brand on the roads. With its seamless, clear design and colour highlights typical of the brand, it is a pioneer for an avant-garde electric look while representing the design idiom of Progressive Luxury. With respect to quality, safety and comfort the EQC is the Mercedes-Benz among electric vehicles, and highly impressive in the sum of its attributes. These elements are accompanied by dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 300 kW. Thanks to an ingenious operating strategy, an electric range of 445-471 km (NEDC)[2] is possible. EQ offers comprehensive services and makes electric mobility convenient and practical for everyday use with Mercedes me. The EQC also symbolises the start of a new mobility era at Daimler.
The EQC campaign is a module in holistic and newly conceived marketing communications for Mercedes-Benz EQ. Cooperation with personalities who are shaping the mobility of tomorrow together with Mercedes-Benz plays a key role here. A case in point is The Weeknd, who is known as a role model for the young generation and addresses a new target group which is ideally suited to EQ. Pioneering spirit and the courage to take new routes inspire authentic communication. Contemporary, sustainable luxury is more than a vehicle and links the products, services and brand experiences with the feeling of ease.
[1] Power consumption and range have been determined on the basis of Regulation (EC) No. 692/2008. Power consumption and range depend on the vehicle configuration.
[2] Power consumption and range have been determined on the basis of Regulation (EC) No. 692/2008. Power consumption and range depend on the vehicle configuration.

Press Contact

Ariane Fiedler

Manager MBC Brand, smart & Lab 1886 Communications

ariane.fiedler@daimler.com

Tel: +49 711 17-75924

Fax: –

Wolfgang Würth

Manager Communications EQ

wolfgang.wuerth@daimler.com

Tel: +49 160 8620345

Katja Rechtsteiner

Mercedes-Benz Brand Communications

katja.rechtsteiner@daimler.com

Tel: +49 (0) 176 / 30962209

Fax: –

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19C0982_001

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Creative Director and music star The Weeknd and the Mercedes-Benz EQC. Photographer: Joachim Johnson; Power consumption and range have been determined on the basis of Regulation (EC) No. 692/2008. Power consumption and range depend on the vehicle configuration.

Combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*

Release date
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Nov 27, 2019

19C0982_002

Legend
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“Enjoy Electric.” – The campaign for the Mercedes-Benz EQC; Power consumption and range have been determined on the basis of Regulation (EC) No. 692/2008. Power consumption and range depend on the vehicle configuration.

Combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*

Release date
:

Nov 27, 2019

19C0982_003

Legend
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Combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*

Release date
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Nov 27, 2019

19C0982_004

Legend
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Combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*

Release date
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Nov 27, 2019

19C0982_005

Legend
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Combined electrical consumption: 20.8 – 19.7 kWh/100 km; combined CO2 emissions: 0 g/km*

Release date
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Nov 27, 2019

The new Mercedes-Benz GLB and the new Mercedes-AMG GLB 35 4MATIC: For family & friends

27.

November 2019

Stuttgart/Affalterbach/Andalusia

Press Contact (4)

Stefanie Aldinger

Global Communications Relations Mercedes-AMG

stefanie.aldinger@daimler.com

Tel: +49 7144 3026726

Melanie Cecotti

Manager Global Communications Mercedes-AMG

melanie.cecotti@daimler.com

Tel: +49 7144 302-6332

Koert Groeneveld

Head of International Product & Technology Communications

koert.groeneveld@daimler.com

Tel: +49 160 8614747

Steffen Schierholz

Manager Communications C-Class, E-Class, CLS

steffen.schierholz@daimler.com

Tel: +49 160 8638950

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The new Mercedes-Benz GLB: The main points at a glance