Daimler Official News – Page 384 – I wish I had more to offer

Daimler: growth in unit sales and revenue – EBIT and dividend at high levels

Group unit sales up by 2.4% to 3.4 million (2017: 3.3 million) vehicles Growth in Group revenue of 2% to €167.4 billion (2017: €164.2 billion) Group EBIT at high level of €11.1 billion (2017: €14.3 billion) Net profit of €7.6 billion (2017: €10.6 billion) Dividend proposed of €3.25 (2017: €3.65) per share Outlook for 2019:… Continue reading Daimler: growth in unit sales and revenue – EBIT and dividend at high levels

All-rounder with new power: Mercedes-Benz Citan Tourer now with new engine generation and sporty design package

05.

February 2019

Stuttgart

fuel consumption combined 4.8-4.6 l/100 km, CO2 emissions combined 127-121 g/km* Well-established small people carrier with powerful four-cylinder diesel engine OM 608 engine generation: quiet, low-emission and powerful Sporty visual features for a more dynamic look The Citan Tourer as a compact, safe van for passenger transport Stuttgart – Mercedes-Benz Vans has been offering the Citan since 2012. This small people carrier with compact dimensions and a large load compartment is ideal for the wide range of challenges encountered about town and in leisure time. The main foundations for its success were laid by the combination of high functionality and economy, its extensive safety systems and high ride comfort. It is now being significantly enhanced by a new engine generation. With immediate effect, the Citan Tourer can be ordered with a high-torque four-cylinder diesel engine with a displacement of 1.5 litres, new 6-speed manual transmission and SCR technology. The engine family (OM 608) complies with the current emission class Euro 6d-TEMP and is available in three output categories for the Citan. The new RED Design Package also enhances the dynamic appearance of the small van.
The OM 608 engine generation: quiet, low-emission and powerful
The technical highlights of the OM 608 engine generation are a close-coupled exhaust gas aftertreatment system with AdBlue® technology, an electrically controlled exhaust gas turbocharger with a variable nozzle turbine for optimised response time, and a common rail injection system with an injection pressure of 2000 bar. The OM 608 is 4 kW more powerful than its predecessor (OM 607) and fulfils Euro 6d-TEMP, including the new requirements concerning Real Driving Emissions – RDE. The following specific measures were implemented in this regard:
Use of a combination of high-pressure and cooled low-pressure exhaust gas recirculation to optimise the untreated emissions. To this end the entire cooling system was revised, including the use of a water-cooled charge air cooler with significantly enhanced efficiency. For exhaust gas aftertreatment, SCR catalytic converters with AdBlue® metering are being used for the first time alongside the oxidation catalytic converter and the soot particle filter.
The cast-iron engine block is now lighter, whilst its rigidity has increased. Weight-optimised steel pistons are used, as before. The construction height of the new aluminium cylinder head has been lowered, and the moved masses of the valve train reduced. The intake manifold is now integrated into the cylinder head cover.
The common rail injection system's pressure was increased to 2000 bar (previously: 1600 bar). The electromagnetically controlled injectors have eight injection orifices. This facilitates precise combustion control through up to six injections per work cycle. Double preinjection is used to optimise the combustion noise in wide characteristics map ranges.
In the Citan Tourer the OM 608 is offered in combination with new 6-speed manual transmission. This small van boasts impressively comfortable gearshifting and reduced fuel consumption with a wider gear spread.
Three output categories are available: Citan Tourer 108 CDI (59 kW/80 hp, 210 Nm), Citan Tourer 109 CDI (70 kW/95 hp, 230 Nm) and Citan Tourer 111 CDI (85 kW/116 hp, 260 Nm), fuel consumption combined 4.8-4.6 l/100 km, CO2 emissions combined 127-121 g/km[1]. Following in the footsteps of the Tourer, in summer 2019 the Citan Panel Van will also be offered with the OM 608 diesel engine.
Sporty visual features for a more dynamic look
The Citan boosts its autonomous and attractive look with a new equipment line available with immediate effect. The RED Design Package enhances the exterior with highlights in colour and gives the small van a sportier character. The new package includes red decorative strips beneath the front radiator grille and on the mirror housings, and grey sports strips running beneath the sliding doors to the rear wheel arch. There is also a chromed radiator trim and a chrome trim strip on the tailgate. The package is available both for the Citan Tourer and for the Citan Panel Van.
The interior is also showcased with colour highlights as part of the RED Design Package. There are two styling packages to choose from here. The Colour Interior Design Package includes red trim rings on the ventilation rings and speakers as well as red topstitching on the front seats and on all head restraints. The second styling package, the Chrome Interior, features numerous chrome elements in the interior of the Citan, as per the red highlights.
The RED Design Package was unveiled for the first time on a concept vehicle at the 2018 International Commercial Vehicle Show in Hanover, to garner initial feedback from customers during the trade fair. As a result of the thoroughly positive reception, Mercedes-Benz Vans decided to include the RED Design Package in the range and make it available to customers straight away.
The Citan Tourer as a compact, safe van for passenger transport
The Citan Tourer wins points with its comfortable and back-friendly seats, secure lateral support and breathable and robust fabric covers. A functional interior with various stowage facilities plus optional floor compartments increase comfort. And thanks to a folding rear bench seat, in a few simple steps the passenger compartment can be transformed into a virtually level load compartment for transporting goods.
Like every Mercedes-Benz the Citan is extensively equipped with safety systems. These include the Electronic Stability Program ADAPTIVE ESP®, which is standard for all variants and takes into account the vehicle's load
status, as well as Brake Assist. In addition, assistance systems such as the light and rain sensor, tyre pressure monitoring and a reversing camera with display in the rear-view mirror which shows the direct surroundings of the rear of the vehicle, are available as options.
[1] The stated figures were obtained in accordance with the prescribed measuring process. They constitute the “NEDC CO2 figures” pursuant to Art. 2 no. 1 Implementing Regulation (EU) 2017/1153. Fuel consumption figures have been calculated on this basis.

Press Contact

Peter Feneberg

Product Communications Mercedes-Benz Vans

peter.feneberg@daimler.com

Tel: +49 711 17-47117

Fax: +49 711 17-79057555

Albrecht Eckl

Product Communications Mercedes-Benz Citan, Vito, Sprinter

albrecht.eckl@daimler.com

Tel: +49 711 17-52131

Fax: +49 711 17-52038

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“Justify nothing” – the Mercedes-Benz B-Class campaign: The new B-Class: arrival in the 21st Century

05.

February 2019

Stuttgart

The B-Class spot can be viewed on TV and also on YouTube.

Stuttgart. From 4 February, the TV spot accompanies the market launch of the new Mercedes-Benz B-Class on TV and online. In the B-Class webhub, the almost two-minute is available from today on. Furthermore, three 30-second variants focussing on the topics safety, MBUX and practicality can be seen on TV and online. From 7 February, cinema-goers can also see the spot.
The central character in the one-minute TV spot is a university professor who takes his small grandson to work with him. Together the duo has an eventful day, and attracts surprised glances e.g. during a lecture, when the young guest pipes up very audibly from his grandfather's bum bag. At the end of the day they review the events during a ride in the B-Class. This is combined with impressions of the day using photos from the professor's relationship with his daughter, which he concludes with the remark that in the 21st Century, nobody has to justify anything any longer – either for decisions or for a personal lifestyle. In line with this, the campaign claim is “Justify nothing”. In Germany the campaign has the theme “For everything that comes”. More about this can be found in the B-Class webhub.
The campaign films were directed by the London-based duo D.A.R.Y.L. It was created by an award-winning film crew (Sundance Film Festival, Cannes Film Festival) which included cameraman Lol Crowley (4 Lions), production designer Jacqueline Abrahams (The Lobster), costume designer Hannah Edwards and Sam Ostrove, who was e.g. responsible for the screenplay of the much-acclaimed Jay Z & Beyoncé music video “Apes**t”. The main role of the professor was played by the Irish theatre and film actor David Wilmot, who will soon also appear in the series “The Crown”, which was awarded a Golden Globe in 2017. The musical background to the TV spot and the online short versions of the film is the song “L.U.V.” by the young British Indie-Pop band Catholic Action from Glasgow. The music in the long version of the launch film is a composition by Orlando Weeks, A British Indie-Rock singer.
The films are available in variable lengths for different needs. The TV spot will also be screened in German cinemas. In addition there are three 30-second product TVCs as variants of the long version: “Costume” is about a father who dresses up as a princess for his daughter. In the film “Kiss”, a “pregnant” couple unselfconsciously kiss in public. The TV spot “Prof” portrays a professor who takes his grandson to work with him. The three TVCs have different main themes – safety, MBUX and practicality. “The campaign shows why the new B-Class is the ideal companion for a wide range of target groups,” says Bettina Fetzer, Vice President Marketing Mercedes-Benz Cars. “We also want to specifically address young families with the new model. This is why it was important to me and my team to position it as the perfect companion for every age and situation in life.”
The aim of the B-Class campaign is to attract new customer groups to the sports tourer, and especially young families. They are addressed with a tonality that awakens positive feelings. The content's insights into various life situations create a human-centred and authentic impression, with surprising moments.
Further features of the campaign: An extensive webspecial with the above product films, snippets and extensive print motifs rounds off the campaign.
The B-Class webhub presents the sports tourer with a series of specially created images, while the product page describes the features: https://www.mercedes-benz.com/b-klasse
Along the same lines as the superordinate campaign theme, the print motifs also portray different life situations that are quite common in the 21st Century, thanks to the free choice of lifestyle. The motifs were photographed by the Briton Dan Burn-Forti.
Credits: the idea, conception and implementation of the campaign were by antoni garage, the European creative lead agency for Mercedes-Benz.
The new B-Class: The new Mercedes-Benz B-Class puts the emphasis on sport with the Sports Tourer. It looks more dynamic than its predecessor and is more agile on the road while offering greater comfort and space. The transverse-mounted version of the two-litre OM 654 diesel engine model series with 110 kW and 140 kW celebrates a clean debút: This engine already fulfils the Euro 6d norm, which will be mandatory for new models as of 2020. The eight-speed dual-clutch transmission also makes its debut. The avant-garde interior of the B-Class ensures a unique feeling of spaciousness with the distinctive design of the instrument panel. The intuitive user interface of the adaptive MBUX multimedia system is ground-breaking. Its strengths include brilliant graphics, “Hey Mercedes” voice control, a standard touch screen and functions such as MBUX Augmented Reality. State-of-the-art driving assistance systems give the B-Class one of the highest standards of active safety in the segment with functions carried over from the S-Class. The new B-Class has been orderable since 3 December 2018, with deliveries due to begin in February 2019.

Press Contact

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Artur Demirci

Manager Lifestyle-, Brand- and Social Media Communications

artur.demirci@daimler.com

Tel: +49 (0) 711 17-77368

Fax: –

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Mercedes-Benz Research & Development: Join the digital revolution.

Recommended Kraftstoffverbrauch kombiniert CO₂-Emissionen kombiniert Stromverbrauch im kombinierten Testzyklus Product may vary after press date on 02.02.2019. 1 Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die „NEFZ-CO₂-Werte“ i. S. v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf der Grundlage der VO 692/2008/EG ermittelt.… Continue reading Mercedes-Benz Research & Development: Join the digital revolution.

New Mercedes-Benz Ad to Air During the Big Game: “Say the Word” and the World is Yours to Command

31.

January 2019

Stuttgart/Atlanta

Commercial spotlights the all-new A-Class and transformative, industry-leading Mercedes-Benz User Experience (MBUX) interface
JANUARY 31, 2019 (ATLANTA) – Envision a universe with you at the center, calling the shots. What would you do if the whole world followed your every command?
That’s not Big Game fiction, that’s exactly how it feels inside the brand-new A-Class – the high-tech, gateway sedan for the Mercedes-Benz model line with a Manufacturers Suggested Retail Price (MSRP) of $32,500 – making its official introduction during the Big Game at the Mercedes-Benz Stadium on Sunday, February 3.

The new model features an industry-leading, in-vehicle command center, Mercedes-Benz User Experience (MBUX), pairing natural voice recognition with voice-activated artificial intelligence (AI) technology to seamlessly integrate with today’s multitasking lifestyle. Chilly? Say, “I’m cold.” Mood lighting? Best brunch around? Playlist or podcast? Last night’s football scores? Just say “Hey Mercedes…,” and the vehicle does the rest, along the lines of in-home virtual assistants.
The comedic, star-studded 60-second commercial, “Say the Word,” which will air during the second quarter of the game, features an A-Class owner making his way through his city – exercising omnipotence over everyday dilemmas, sports outcomes ATMs and the fate of iconic pop culture characters – as well as transforming a lofty, operatic crescendo into a rap concert.
The madcap ad features Atlanta-based, award-winning, “Dirty South” rapper/actor Ludacris, PGA champion Rickie Fowler, iconic Looney Tunes characters, film and television legend Lassie© and several more surprises.*
“Put simply, we are changing the way drivers interact with their cars, and we’re starting with our all-new entry-level model. MBUX is a game-changer and we think that once aware of the A-Class price point and technology, a lot of people who hadn’t considered Mercedes or thought owning one was still several years away will want to take a look. And, given that we have some of the highest owner loyalty in the industry, once these new buyers join the brand, they’re likely to stay for quite some time – that’s why we’r e debuting it on one of the biggest stages in the world, ” said Drew Slaven, vice president of marketing for MBUSA.
The A-Class, a stylish five-passenger sedan, will soon arrive at Mercedes-Benz dealerships across the country. Its breakthrough MBUX interface consists of: AI to learn driver preferences and provide customized suggestions based on them, as well as to grasp language and intent to divine answers to spoken queries; augmented reality to superimpose navigation data onto a wide-angle image of the road ahead; and natural language recognition that allows users to speak informally instead of memorizing a roster of commands.

“Say the Word” was created by Merkley+Partners (New York), MBUSA’s lead marketing agency and directed by DGA award-winning Noam Murro, with visual effects by Blacksmith, and cartoon animation by ATK PLN. It is part of a fully integrated marketing initiative which also includes digital campaigns, social media, print and radio executions, collateral, local event activations and community elements. An additional TV spot will debut closer to launch. “Say the Word” can be viewed here with images available to accredited journalists on the MBUSA media website.
*©2019 Classic Media, LLC. LASSIE, associated images and other indicia are trademarks of and copyrighted by Classic Media, LLC. All rights reserved.
LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s19)

Press Contact

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Artur Demirci

Manager Lifestyle-, Brand- and Social Media Communications

artur.demirci@daimler.com

Tel: +49 (0) 711 17-77368

Fax: –

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Facelift for the Mercedes-Benz MPV: The new V-Class – the successful model just got even more attractive

31.

January 2019

Stuttgart

Press Contact (2)

Diana Boch

Product Communications Mercedes-Benz V-Class and Travel Vans

diana.boch@daimler.com

Tel: +49 711 17-52406

Fax: +49 711 17-52030

Ingeborg Gärtner

Product Communications Mercedes-Benz V-Class, X-Class and Travel Vans

ingeborg.gaertner@daimler.com

Tel: +49 711 17-49784

Fax: +49 711 17-79049509

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At a glance: The new V-Class: the most important facts

Stuttgart, Jan 31, 2019

The new V-Class: the successful model just got even more attractive

Stuttgart, Jan 31, 2019

Mercedes-Benz management on the new V-Class

Stuttgart, Jan 31, 2019

The MPV from Mercedes-Benz: a look back in time

Stuttgart, Jan 31, 2019

The new V-Class: new design and even greater comfort

Stuttgart, Jan 31, 2019

The new V-Class: new engine, new transmission

Stuttgart, Jan 31, 2019

The new V-Class: even safer

Stuttgart, Jan 31, 2019

Change in management: Personnel changes at Mercedes-Benz Cars & Vans

Jason Hoff, currently Head of Production SUV/Sports Cars and President and CEO of Mercedes-Benz U.S. International (MBUSI), will be the new Head of Quality Management at Mercedes-Benz Cars worldwide, effective on July 1, 2019. Michael Göbel, currently Head of Compact Cars Production Mercedes-Benz Cars, will become head of production SUV/Sports Cars and President and CEO… Continue reading Change in management: Personnel changes at Mercedes-Benz Cars & Vans

The cooperative car: Intuitively knowing what the car is planning

Stuttgart. Autonomous driving is going to be an integral part of mobility in the future. Mercedes-Benz considers empathy and trust to be central factors for the acceptance of self-driving vehicles. Because for people to have trust in the machine, they must immediately and intuitively be able to recognise what an autonomous vehicle intends to do.… Continue reading The cooperative car: Intuitively knowing what the car is planning

Business solutions: Intuitive mobility.

Recommended Kraftstoffverbrauch kombiniert CO₂-Emissionen kombiniert Stromverbrauch im kombinierten Testzyklus Product may vary after press date on 29.01.2019. 1 Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die „NEFZ-CO₂-Werte“ i. S. v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf der Grundlage der VO 692/2008/EG ermittelt.… Continue reading Business solutions: Intuitive mobility.

Mercedes-Benz model cars: new Actros tractor with semitrailer. A giant in small form

29.

January 2019

Stuttgart

Stuttgart. This is a sight which will get all model car and truck fans' hearts beating a little bit faster: Mercedes-Benz presents the first ever car transporter in 1:18 scale. The transporter is a combination of the new model series of the legendary Actros GigaSpace tractor unit and a fitting semitrailer capable of transporting up to sex model cars of 1:18 scale. A perfect composition right down to the finest details, the car transporter measures 113 cm in length and weighs 10 kg!
The predominant standard format with respect to commercial model vehicles was previously 1:50. Mercedes-Benz has collaborated with renowned model vehicle manufacturer NZG to create their first tractor unit and semitrailer combination in the 1:18 scale. This opens up entirely new horizons for commercial vehicle models. Even the tiniest of details inside and outside the Actros are clearly recognisable. And then there's the 96.5 cm long car transporter body which is equally feature-rich as the original trailer. The car transporter can be loaded up with as many as seven Mercedes-Benz model cars from the broad 1:18 scale portfolio of Mercedes and smart vehicles.
With the development of this scale model in commercial vehicles, Mercedes-Benz has moved into unfamiliar territory. Ten months of development were necessary to get the 22.5 cm wide, 13.7 cm high semitrailer into shape. It is made of more than 500 individual components, of which 167 zinc, 80 plastic and 32 etched parts held together with 225 screws, pins and tools. The vehicle platforms and the loading ramps for the upper and lower levels are made of high-quality metal and also feature the characteristic hole-structure of the original. All components of the original vehicle which can be moved, can also be used accordingly on the scale model. Protected by movable flaps, even the operating levers for the ramps and on the central axle are true-to-detail.
The Actros tractor unit existed in 1:18 scale as a “Hannover IAA 2018” special model, called Edition 1. It has now been further-developed and the colour combination in silver/black is adopted to match the appearance of the new Actros facelift. The new Actros can be recognized immediately by its unique characteristic MirrorCams. This aerodynamically optimized camera mirror system replaces the large side mirrors that are commonly known from large commercial vehicles. 59 zinc, 225 plastic and 10 etched components. 154 screws, pins and tools are installed on the Actros model vehicle which helps it remain true to the original CAD plans. Especially impressive is the tippable cab of the Actros tractor which allows for the engine to be closely inspected. The driver and co-driver's doors, as well as service flap, can all be opened. Each and every little detail from the original vehicle can be found in the scaled-down variant – including the warning notices that some grids cannot be used as a step. A particular highlight is Mercedes stars in the radiator grille and the interior, both of which light up individually. The cab itself is true to the original and features a high-quality equipment level, not to mention digital displays for Mirror Cam which even display a realistic view to the rear.
And to ensure your Actros car transporter has an ample load, there's an array of different Mercedes-Benz models also available in 1:18 scale: the new Mercedes-Benz GLE in iridium silver or brilliant blue, the Mercedes-Benz A-Class in designo mountain grey magno or digital white, the Mercedes-AMG GT 63 4MATIC in designo graphite grey magno or brilliant blue, the Mercedes-Benz X-Class in Bering white or Kabara black, the Mercedes-Benz V-Class in cavansite blue or mountain crystal white, the Mercedes-AMG E 63 S 4MATIC in designo night black magno, the Mercedes-Benz G-Class in emerald green or designo platinum magno, the Mercedes-Benz 450 SEL 6.9 (W 116) in Milan brown, the Mercedes-Benz SL-Class (Pagoda W 113) in horizon blue, the Mercedes-Benz 300 SL in black and the Mercedes-Benz 300 (W 186) in tobacco brown. Just to name a few.
The Actros tractor unit and semitrailer car transporter are available together in a complete set as well as individually. With the help of a conversion set, the semitrailer can even fit to the older Actros model. The afore-mentioned models and that of the Actros car transporter are immediately available from Mercedes-Benz partners or online at http://shop.mercedes-benz.com.
Model vehicles shown in 1:18 scale:
Mercedes-Benz Actros car transporter: B6 600 4173, black/silver, RRP € 629.90
Mercedes-Benz Actros Edition 1 tractor unit: B6 600 4172, silver/black, RRP € 259.90
Mercedes-Benz Actros semitrailer (rigid, can be used on all Actros 1:18 scale models), B6 600 4174, black/silver, RRP € 399.90
Mercedes-Benz GLE: B6 696 0554, brilliant blue, RRP € 89.90
Mercedes-Benz A-Class: B6 696 0429, digital white, RRP € 79.90
Mercedes-Benz CLS: B6 696 0546, graphite grey, RRP € 79.90
Mercedes-Benz X-Class: B6 600 6628, Bering white, RRP € 89.90
Mercedes-Benz V-Class: B6 600 4155, cavansite blue, RRP € 99.90
Mercedes-AMG GT 63 4MATIC+ 4-door Coupé: B6 696 0460, designo graphite grey magno, RRP € 109.90
Mercedes-AMG E 63 S 4MATIC+: B6 6963111, designo night black magno, RRP € 119.90

Press Contact

Koert Groeneveld

Head of International Product & Technology Communications

koert.groeneveld@daimler.com

Tel: +49 711 17-92311

Fax: +49 711 17-94365

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