Daimler Official News – Page 396 – I wish I had more to offer

Mercedes-Benz Vans at the IAA: Trendsetting innovations.

Recommended Fuel consumption combined Combined CO₂ emissions Power consumption weighted Product may vary after press date on 06.09.2018. 1 Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die „NEFZ-CO₂-Werte“ i. S. v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf der Grundlage der VO 692/2008/EG ermittelt.… Continue reading Mercedes-Benz Vans at the IAA: Trendsetting innovations.

Matthias Malmedie: E-Class All-Terrain 4×4² prototype.

“ Recommended Fuel consumption combined Combined CO₂ emissions Power consumption weighted Product may vary after press date on 21.08.2018. 1 Die angegebenen Werte wurden nach dem vorgeschriebenen Messverfahren ermittelt. Es handelt sich um die „NEFZ-CO₂-Werte“ i. S. v. Art. 2 Nr. 1 Durchführungsverordnung (EU) 2017/1153. Die Kraftstoffverbrauchswerte wurden auf Basis dieser Werte errechnet. Der Stromverbrauch wurde auf der Grundlage der VO 692/2008/EG… Continue reading Matthias Malmedie: E-Class All-Terrain 4×4² prototype.

New Mercedes-Benz A-Class: New Mercedes-Benz A-Class

08.

August 2018

Stuttgart

Press Contact for this Press Release (2)

Markus Nast

Manager Communications Compact Cars

markus.nast@daimler.com

Tel: +49 711 17-96357

Fax: +49 711 17-79055289

Koert Groeneveld

Head of International Product & Technology Communications

koert.groeneveld@daimler.com

Tel: +49 711 17-92311

Fax: +49 711 17-94365

Combined fuel consumption: 5.6-4.5 l/100 km; combined CO2 emissions: 128-118 g/km*Stuttgart. The Mercedes-Benz models A 180 d (with dual-clutch transmission; combined fuel consumption: 4.5-4.1 l/100 km; combined CO2 emissions: 118-108 g/km)[i] and A 200 (with dual-clutch transmission; combined fuel consumption: 5.6-5.2 l/100 km; combined CO2 emissions: 128-120 g/km)1 have successfully completed the TÜV validation audit for the Environmental Certificate. This certificate is based on a life-cycle assessment in which the independent experts at TÜV Süd (German Technical Inspection Authority) comprehensively examine the environmental impact of the passenger car over its entire life cycle. More details about the Environmental Certificate can be found in the documentation series “Life Cycle”.

The new A-Class came to the starting line with new efficient diesel and petrol engines throughout. And with a Cd value from 0.25 and a frontal area (A) of 2.19 m2, it is the aerodynamic leader in its segment and at the same time better than the predecessor (Cd value: from 0.26/frontal area: 2.20 m2).
As many other cars from Mercedes-Benz, the new A-Class is certified according to Euro 6d-TEMP and for this purpose also has completed the so-called RDE road test (Real Driving Emissions). This has effects on the life-cycle assessment: the exhaust emissions during the phase of its use were calculated based on the applicable RDE limits. Compared to earlier life-cycle assessments, driving operations therefore have a greater share of the entire life cycle.
The comprehensive life-cycle assessment also comprises the emissions from the production and recycling phase in addition.
Manufacturing vehicles requires a high degree of material usage. For this reason, one developmental focus is on further reducing the use of resources and the environmental impacts of the materials used. To this end, renewable raw materials and recycled plastic materials (recovered plastics) are also used.
Some examples from the new A-Class: The reinforcing frame of the sliding sunroof is completely new. In combination with a thermosetting bonding agent, a natural fibre mat replaces the conventional sheet steel frame. In addition to saving resources, this also cuts the weight nearly by half.
With the Dinamica® material, a high-quality secondary raw material is used in the interior of this model series. The completely redeveloped structure of the instrument panel also contributes to conserving resources: Because this allowed optimising the production process, there is a lot less stamping waste. A recycled material composed of reprocessed starter batteries and bumper panelling is used for the wheel arch linings.
[i] All stated figures were determined in accordance with the prescribed measuring method. These are the “NEDC CO2 figures” according to Art. 2 No. 1 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated based on these figures.

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Mercedes-Benz achieves new record sales of more than 1.35 million cars since the beginning of the year

06.

August 2018

Stuttgart

Press Contact for this Press Release (3)

Katja Liesenfeld

Manager Global Business Communications
Sales & After Sales Mercedes-Benz Cars

katja.liesenfeld@daimler.com

Tel: +49 711 17-32972

Fax: +49 711 17-790-24594

Sofia Stauber

Head of Global Business Communications
Mercedes-Benz Cars

sofia.stauber@daimler.com

Tel: +49 711 17-40598

Fax: +49 711 17790-91184

Manuel Müller

Global Business Communications
Sales & After Sales Mercedes-Benz Cars

manuel.ma.mueller@daimler.com

Tel: +49 711 17 45642

Fax: +49 711 1779033487

Mercedes-Benz unit sales in the first seven months up by 2.3% to 1,356,350 passenger cars In July, 167,518 vehicles were sold worldwide (-7.9%) Asia-Pacific region sets record in July with over 73,000 passenger cars delivered S-Class Saloon with significant sales growth of 16.5% in July (4,906 units) New C-Class family: strongest selling series in European showrooms since July Stuttgart – Mercedes-Benz already sold 1,356,350 vehicles in the first seven months of this year, which is an increase of 2.3% and a new record. Last month was the second-best July in the history of the brand with the three-pointed star, with worldwide sales of 167,518 passenger cars, despite several factors that led to constraints in the availability of some models. Mercedes-Benz maintained its market leadership as the premium brand with the highest number of new registrations in the first seven months in markets including Germany, France, Switzerland, Portugal, USA, Canada, South Korea, Japan, Australia and Brazil.
“Never before have so many customers taken delivery of their new Mercedes-Benz in the first seven months of a year. Since the beginning of 2018, we have increased our unit sales by 2.3 percent to more than 1.35 million passenger cars sold,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “Since the market launch of the C-Class Saloon and Estate, more than 9.5 million of these models have already been sold. Since July, our new models of the C-Class family have been in the showrooms of the European dealerships, with whom we intend to continue the success story of our bestselling series,” continued Seeger.
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz sold 65,568 vehicles in July (-13.9%). The brand with the three-pointed star anticipates further sales stimuli as the year progresses from the new C-Class family, whose market launch commenced in Europe last month. Sales of 542,358 units since January are slightly below the very high number sold in the prior-year period (-3.2%). In Germany, the domestic market, Mercedes-Benz handed over a total of 173,721 passenger cars to customers since the beginning of the year (-2.7%). More cars with the star were sold than ever before in that period in markets including France, Spain, Sweden, Poland and Denmark.
In the Asia-Pacific region, strong demand for Mercedes-Benz models in July led to a new best figure of 73,484 units sold (+4.6%). In the first seven months of the year, significant growth of 11.4% was posted. A total of 566,842 customers were delighted to receive their new car with the three-pointed star – more than ever before in this period. The biggest sales market last month was China with 52,616 passenger cars delivered and an increase of 8.3%. Since the beginning of the year, 392,780 units have been sold there, representing growth of 15.1%. Mercedes-Benz thus set a new sales record for the first seven months in China, as also in South Korea, Japan, India, Malaysia and Thailand.
In the NAFTA region, a total of 24,884 Mercedes-Benz cars were delivered to customers in July (-19.0%) and 216,133 since the beginning of the year (-3.6%). The brand with the three-pointed star sold 20,034 cars in the USA last month (-22.7%). From January to July Mercedes-Benz delivered a total amount of 178,882 cars in the USA (-4.8%) and maintained its market leadership in the premium segment. In Mexico, thanks to double-digit growth rates, Mercedes-Benz set new best-ever sales figures for a July and for the first seven months of a year.
Mercedes-Benz unit sales by model
Sales of the S-Class Saloon increased last month by 16.5% to 4,906 units. Unit sales doubled in Germany, one of the model’s biggest markets, and in Japan they actually more than quadrupled. From January to July, more than 48,000 units of the S-Class Saloon were sold (+26.3%). The Mercedes-Maybach S-Class achieved a new sales record since the beginning of the year.
The C-Class Saloon and Estate posted worldwide sales of 29,298 units in July (-9.9%). Although the market launch of the new models has not yet started in the Asia-Pacific region, the C-Class was particularly well received by customers in China. The C-Class Saloon and Estate models set new sales records there in July and in the first seven months of the year. The long-wheelbase version of the C-Class Saloon was especially popular with Chinese customers.
The SUVs have achieved best-ever unit sales since the beginning of the year. Worldwide, a total of 484,275 SUVs with the star were delivered, representing growth of 7.7%. This was primarily driven by the GLC and the GLC Coupé, both of which posted record unit sales in July as well as in the first seven months.
smart
The smart brand delivered 11,404 cars to its customers worldwide in July, thus surpassing the prior-year number significantly (+11.1%). The smart forfour model was especially popular with customers last month. In China, unit sales of the two-door and four-door urban microcar were higher than ever before in a July. Last month the smart brand achieved significant sales growth of 36.2% in the German market. In the first half of the year 2018, smart actually achieved with 17.5% the strongest growth for new passenger car registrations among all German car brands in Germany. This success is partially due to strong demand for the electric smart models: smart was the car brand with the most new car registrations of purely battery-powered passenger cars in Germany in the first half of the year.
Overview of Mercedes-Benz Cars unit sales
July 2018
Change in %
Jan.-July 2018
Change in %
Mercedes-Benz
167,518
-7.9
1,356,350
+2.3
smart
11,404
+11.1
77,064
-3.8
Mercedes-Benz Cars
178,922
-6.8
1,433,414
+1.9
Mercedes-Benz unit sales in the regions/markets
Europe
65,568
-13.9
542,358
-3.2
– thereof Germany
22,272
-16.5
173,721
-2.7
Asia-Pacific
73,484
+4.6
566,842
+11.4
– thereof China
52,616
+8.3
392,780
+15.1
NAFTA
24,884
-19.0
216,133
-3.6
– thereof USA
20,034
-22.7
178,882
-4.8

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New A-Class Sedan: Compact entry into the world of Mercedes-Benz premium sedan cars

26.

July 2018

Stuttgart

Press Contact for this Press Release (2)

Markus Nast

Manager Communications Compact Cars

markus.nast@daimler.com

Tel: +49 711 17-96357

Fax: +49 711 17-79055289

Koert Groeneveld

Head of International Product & Technology Communications

koert.groeneveld@daimler.com

Tel: +49 711 17-92311

Fax: +49 711 17-94365

Fuel consumption combined: 5.4-4.1 l/100 km; combined CO2 emissions: 124-107 g/km*Stuttgart. The family of compact cars from Mercedes-Benz continues to grow: The A-Class Sedan will be launched at the end of 2018. The four-door sedan car has a wheelbase of 2729 millimetres and the proportions of a dynamic and at the same time compact sedan car with short overhangs at the front and rear. It is at the top of its segment with regard to rear headroom. In addition, the sedan model has the familiar A-Class virtues. These include modern, efficient engines, the high level of safety thanks to state-of-the-art driving assistance systems with S-Class functions, and the intuitively operated and learning MBUX – Mercedes-Benz User Experience infotainment system. With a Cd value of 0.22 and a frontal area of 2.19 m², the new A-Class Sedan has the lowest aerodynamic drag of all production vehicles worldwide and thereby defends the world record of the CLA Coupé.
The new A-Class Sedan will be built in Aguascalientes, Mexico, and Rastatt, Germany, and was developed in Sindelfingen, Germany. The new model will be presented to the general public for the first time at the Paris Motor Show (4 to 14 October 2018). Mercedes-Benz already presented the A-Class L Sedan at this year's Auto China in Beijing in April. This sedan model was developed exclusively as a long-wheelbase version for the Chinese market and is also produced there exclusively.
“Following the successful start of the A-Class, things at Mercedes-Benz are happening in quick succession with regard to the new family of compacts. In response to the wish of many customers, we now offer the A-Class for the first time also as a sedan car”, says Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing and Sales. “Anyone looking for a compact, sporty sedan with a separate boot now has a new attractive alternative. It will enable us to win new customers for Mercedes-Benz“.
The new generation of compacts has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The launch of the four-door CLA Coupé CLA in the USA in 2013 was the first time a compact car from Mercedes-Benz was sold on the American market. In 2017, nearly one in two buyers of a compact car from Mercedes-Benz in the USA had previously driven a competitor vehicle, and more than 50 percent of the CLA customers were new at Mercedes (first-time buyers and conquests).
The A-Class established today's compact car segment of Mercedes-Benz in 1997 and since then more than six million compact car models have already been delivered worldwide. The A-Class Sedan as the seventh model further expands the range of compact cars from Mercedes-Benz. A logical addition, because with the C, E and S-Class, Mercedes-Benz has more premium sedan competence than most other manufacturers.
The key dimensions of the new A-Class Sedan:
Length/width/height: 4549/1796/1446 mm Wheelbase: 2729 mm Boot capacity: 420 litres Headroom front/rear: 1024/944 mm Elbow room front/rear: 1457/1446 mm Shoulder room front/rear: 1400/1372 mm Effective legroom front/rear: 1062/861 mm The A-Class Sedan offers great utility. That includes above-average shoulder, elbow and headroom plus the easy access to the rear. It is at the top of its segment with regard to rear headroom (944 mm). The boot holds 420 litres and was designed for practical usability. The boot opening is very large with a width of 950 mm and a diagonal of 462 mm between lock and lower edge of the rear window. This allows comfortable loading and unloading of larger luggage items.
World record defended: none is more aerodynamic
The new A-Class Sedan takes advantage of the favourable conditions provided by its long rear end to undercut even the already exemplary A-Class with hatchback (Cd value from 0.25). With a benchmark of Cd = 0.22 the new sedan model even equals the original world record of the CLA Coupé. Thanks to the frontal area of 2,19 m², smaller than that of the CLA, the new A-Class Sedan has the lowest aerodynamic drag of all production vehicles worldwide.
The good aerodynamic properties are a crucial factor in the low fuel consumption in real-life conditions. A host of details was optimised with numerous computation loops, CAE simulations (computer-aided engineering) and measurements in the wind tunnel in Sindelfingen. The measures also include an extensive sealing concept (with sealing of the headlamp surroundings et al.) as well as the nearly complete panelling of the underbody, which comprises the engine bay, the main floorpan, parts of the rear axle, the diffuser and other components. The front and rear wheel spoilers were optimised specifically to route the air around the wheels as efficiently as possible. The rims and tyres also underwent aerodynamic fine-tuning. Depending on the market, an optional two-part shutter system behind the radiator grille is available, which minimises the airflow through the engine bay.
Engines: start with one diesel and one petrol engine each
The following engines are available at the start of the A-Class Sedan[i]:
A 200 (120 kW/163 hp, 250 Nm); with 7G-DCT dual-clutch transmission (combined fuel consumption 5.4-5.2 l/100 km, combined CO2 emissions 124-119 g/km) A 180 d (85 kW/116 hp, 260 Nm); with 7G-DCT dual-clutch transmission (combined fuel consumption 4.3-4.0 l/100 km, combined CO2 emissions 113-107 g/km). Equipment & appointments: KEYLESS-GO with HANDS-FREE ACCESS available
The entry-level model is already extensively equipped. Standard features include the MBUX – Mercedes-Benz User Experience infotainment system with touchscreen, and driving assistance systems of the latest generation such as Active Brake Assist and Active Lane Keeping Assist. In addition, the A-Class Sedan can be customised with the design and equipment lines Style, Progressive and AMG Line, the Night Package as well as further optional equipment.
The KEYLESS-GO Convenience Package with HANDS-FREE ACCESS will be one of the available options, for example. The HANDS-FREE ACCESS convenience function enables hands-free and fully automatic opening of the boot lid with a kicking motion of the foot under the rear bumper.
The A-Class Sedan will be available as an Edition 1 in the year of the market launch. This special model features a host of copper-coloured highlights in the exterior and interior.
Design: superior sportiness and modernity
With its puristic design emphasising surfaces, the A-Class Sedan is hot and cool at the same time, and thereby is a seamless fit with the design idiom of Sensual Purity. This includes the clear formal shapes emphasising surface areas with reduced lines and precise gaps. The new A-Class Sedan has the proportions of a dynamic and compact sedan car with short front and rear overhangs.
The greenhouse which sits far back and the compact rear end lend the vehicle a formal dynamic boost. Thanks to the 16 to 19-inch wheels and the pronounced wheel arches, the A-Class Sedan has a sporty stance on the road.
The front end design looks very progressive. Contributing to this impression are the low, elongated bonnet, the slimline headlamps with chrome element, the torch-like daytime driving lights – plus the single-louvre diamond radiator grille with chrome pins (optional), and the central star.
The muscular and sensual vehicle shoulder with a precise character line running below it emphasises the perfectly contoured side volume. The side mirrors sit on the beltline.
The two-part tail lamps underscore the clear rear end that emphasises width. The rear reflectors were relocated to the modular two-part rear bumper. Depending on the selected equipment, this rear bumper is available with a black diffuser or with chrome trim strip and chrome tailpipe tips.
Interior design: revolution from within
The interior of the new A-Class is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness. The unique interior architecture is shaped in particular by the avant-garde design of the dashboard: The designers completely dispensed with a cowl above the cockpit. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display (optional) is completely free-standing. The air vents in a sporty turbine look are another highlight.
Below this main body is a low-lying section, the so-called wing. The wing appears to float, as there are no connections or shape transitions to the surrounding area. The ambient lighting enhances this effect, accentuating the free-floating impression of the substructure. The 64 colours of the optional ambient lighting make five times as many colours available than before. And it is not just the variety that has increased, as the emotive presentation also sets standards in this segment: the different colours are composed into ten colour worlds to allow an avant-garde lighting display with spectacular colour changes.
The fully free-standing cockpit is available in three versions:
with two 7-inch displays (17.78 cm), with one 7-inch and one 10.25-inch (26 cm) display and with two 10.25-inch displays. MBUX – Mercedes-Benz User Experience: unrivalled experience
The new A-Class is the first Mercedes-Benz model to feature the completely new MBUX – Mercedes-Benz User Experience multimedia system, which also ushers in a new era for Mercedes me connectivity at the same time. As a result, it also comes standard in the A-Class Sedan. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX is customisable and adapts to the user. It thus creates an emotional connection between vehicle, driver and passengers.
Its further strengths include, depending on the specification, the high-resolution Widescreen Cockpit with touchscreen operation of the media display, the navigation display with augmented reality technology plus intelligent voice control with natural speech recognition, which is activated with the keyword “Hey Mercedes”. A head-up display is also available. The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the touchscreen, touchpad on the centre console (optional) and touch control buttons on the steering wheel.
MBUX is a revolution of the user experience in the car. Emotively appealing showcasing features underline the comprehensibility of the control structure and thrill through brilliant 3-D maximum-resolution graphics which are rendered, i.e. calculated and displayed, in real time.
New and improved Mercedes me connect services are being launched with the new infotainment generation MBUX. These include the navigation functions based on Car-to-X Communication (information from vehicle to vehicle on events recorded by sensors, e.g. emergency braking, ESP® intervention, or a manual system message from the driver, e.g. about an accident) and Vehicle Tracking, which makes it easier to find the parked car, as well as a message if the parked car has been bumped or towed away.
The Mercedes me app collection can be placed as an icon on the screen in a user-friendly way and can be freely sorted on the homepage like all other main applications. In addition, online content such as current filling station prices or the availability of parking spaces in the multi-storey car park are displayed in MBUX as an option. Online updating is a simple way of allowing new content to be made available in MBUX.
Intelligent Drive: functions from the S-Class
The A-Class has the very latest driving assistance systems with cooperative driver support, and thus provides the highest level of active safety in this segment with functions adopted from the S‑C lass. For the first time, the A-Class is able to drive semi-autonomously in certain situations. To do this, it keeps a close eye on the traffic situation: improved camera and radar systems allow it to see up to 500 metres ahead. The A-Class also uses map and navigation data for assistance functions. For example, Active Distance Assist DISTRONIC as part of the Driving Assistance Package is able to provide route-based support to the driver in numerous situations, and to predictively and conveniently adjust the speed, e.g. when approaching bends, junctions or roundabouts. Also on board are e.g. Active Emergency Stop Assist and intuitively understandable Active Lane Change Assist.
The new A-Class comes with expanded Active Brake Assist as standard. Depending on the situation, it can effectively help to mitigate the consequences of rear-end collisions with slower-moving, stopping or stationary vehicles ahead, and even with crossing pedestrians and cyclists, or prevent them altogether.
Active Lane Keeping Assist (likewise standard) is able to warn the driver by means of pulsed vibrations in the steering wheel when the vehicle is unintentionally drifting out of its lane at speeds between 60 and 200 km/h. If the vehicle passes over a solid line, it can pull the vehicle back into lane by applying the brakes on one side. In the case of a dotted line, such intervention takes place only when there is a danger of collision with a vehicle in the adjacent lane (including danger from oncoming traffic).
PRE-SAFE® PLUS can recognise an imminent rear-end collision. If the danger of a collision persists, the system can also firmly apply the brakes of the stationary vehicle, thus minimising the risk of injuries by reducing the forward jolt caused by an impact from the rear.
Passive safety: highly stable passenger compartment and modern restraint systems
The new A-Class is also the first Mercedes-Benz model to have been developed at the new Technology Centre for Vehicle Safety (TFS). The design of the vehicle structures incorporates findings from research into real accidents. Every single body shell component was developed according to the loads and stresses encountered, with respect to geometry, material thickness, joining technology and material quality (increased proportion of high-strength and ultra-high-strength sheet steel).
The centrepiece of the body's safety concept is the highly rigid passenger compartment. Its great rigidity when subjected to accident-induced stress e.g. in frontal, lateral or rear-end collisions and rollovers is above all due to the greater use of high-strength, ultra-high-strength and press-hardened sheet steel.
Driver and front passenger each have a three-point seat belt with belt force limiter and belt tensioner. In conjunction with the PRE-SAFE® system (optional equipment), the front seats are equipped with reversible belt reel tensioners. Both of the outer rear seats are fitted with a seat belt with reel tensioner and belt force limiter. The new A-Class is equipped with driver and front passenger airbags, a driver's knee airbag and window airbags as standard. Unlike in many competing models, the window airbag also covers the A-pillar for more complete passenger protection. Thorax-pelvis side airbags are likewise standard in the front, and available as optional equipment for the rear.
MULTIBEAM LED headlamps: optimum visibility in all conditions
The optional MULTIBEAM LED headlamps are another example of the technology transfer from the luxury to the compact class. They allow extremely quick and precise, electronically controlled adjustment of the headlamps to suit the current traffic situation. Each headlamp features 18 individually actuated LEDs. The daylight-like light colour of the LEDs is easy on the eyes and has a positive effect on concentration. The road ahead is precisely and brightly illuminated. LED High Performance headlamps are a further option. As standard, the new A-Class is equipped with halogen headlamps with integrated LED daytime running lamps.
Suspension: agile and comfortable
There is a choice of suspension systems for the A-Class, depending on engine variant and driver preference. The line-up of wheels ranges from 16 to 19 inches.
The front axle of the new A‑Class features a McPherson design. The more powerful versions and models with 4MATIC, adaptive damping or larger wheels are fitted with a complex four-link rear axle. The other models have a weight-optimised torsion-beam rear axle.
The production: in Aguascalientes, Mexico, and Rastatt, Germany
Production of the new A-Class Sedan will start in Aguascalientes still this year. The COMPAS (Cooperation Manufacturing Plant Aguascalientes) joint-venture production plant in Central Mexico will expand the compact-car production network at Mercedes-Benz Cars to five locations on three continents. COMPAS is a project of the cooperation with the Renault-Nissan Alliance. Daimler and Nissan each hold 50% of the shares in COMPAS.
Production of the new A-Class Sedan at the Mercedes-Benz Rastatt Plant in Germany will start in 2019 in addition. Rastatt is the lead plant for the compact cars in the global production network. The plant is responsible for the global production control as well as for the quality and supplier management. It also supports smooth start-ups at the other plants by training their employees, for example. The new A-Class of the new generation of compacts has already been coming off the line in Rastatt since April.
[i] The stated figures were determined in accordance with the prescribed measuring method. These are the “NEDC CO2 figures” according to Art. 2 No. 1 Implementing Regulation (EU) 2017/1153. The fuel consumption figures were calculated based on these figures.

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Daimler and Baidu to Enhance Strategic Cooperation in Automated Driving and Vehicle Connectivity

Daimler and Baidu signed a Memorandum of Understanding to expand partner-ship through the Apollo autonomous driving platform and to integrate Baidu’s vehicle connectivity services into Mercedes-Benz infotainment system MBUX. Dr. Dieter Zetsche: “Automated driving and connectivity are progressing at an unprecedented rate in China. Daimler and Baidu already enjoy a strong partnership in these two… Continue reading Daimler and Baidu to Enhance Strategic Cooperation in Automated Driving and Vehicle Connectivity

Dieter Zetsche at the RISE conference in Hong Kong

11.

July 2018

Hong Kong

Press Contact for this Press Release (2)

Artur Demirci

Corporate Communications

artur.demirci@daimler.com

Tel: +49 711 1777368

Fax: –

Jörg Howe

Head of Global Communications

joerg.howe@daimler.com

Tel: +49 711 17-41341

Fax: +49 711 17-41369

Hong Kong. How will Artificial Intelligence (AI) and machine learning shape the future of the automobile industry and help the company to meet customer wishes? This was the subject of a discussion with Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars at the RISE conference, Asia's most important tech-conference, on 10 July 2018 in Hong Kong.
Artificial intelligence is key future topic for Daimler in all areas of the company. Indeed the inventor of the Automobile already places its confidence in artificial intelligence, for example in the new A-Class: Its multimedia system Mercedes-Benz User Experience (MBUX) has a unique learning capability and intuitive operation.
In a live session entitled “From AI to Green Tea. East-West lessons for the inventor of the car”, Dieter Zetsche also discussed autonomous driving as part of the mobility of the future in the presence of around 700 international journalists, influencer and conference participants.
Excerpt from the session with Dieter Zetsche at RISE conference
– Check against delivery –
“We have listened, tried to understand and put in the demands of the customers. A very important example are cars with an extended wheelbase as Chinese customers obviously like to take their families and friends with them. When we came up with added models, we have surprised and exceeded the expectations of our customers.”
“Again good news: we are the first company to receive a license to road test autonomous cars in Beijing. Not one of the easiest challenges, but that’s a good test. We are happy because China is the biggest market for us. And when we go for autonomous driving, we have to make sure that it works in China. Therefore this testing is extremely precious for us.”
“Of course we are already testing autonomous cars at our own facilities. We most recently became from a city in California the possibility to participate in a real life test which is a very big and important step for us.”
During a tour at the RISE conference, Dieter Zetsche also had a meeting with the Silicon Valley icon Guy Kawasaki. “Here at RISE, I meet the most important players in the Asian tech scene and inspiring people from all over the world. There is hardly a more suitable platform for the dialogue between East and West on the most central digital topics of the future”, said the Mercedes-Benz brand ambassador in Hong Kong.
The video of the session with Dieter Zetsche at the RISE conference on July 10, 2018 can be found on me Media at: https://media.mercedes-benz.com/.
More information about the RISE conference can be found at: https://riseconf.com/

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Start of the international marketing campaign for the new C-Class

06.

July 2018

Stuttgart

Press Contact for this Press Release (2)

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Steffen Schierholz

Manager Communications C-Class, E-Class, CLS

steffen.schierholz@daimler.com

Tel: +49 711 17-75852

Fax: +49 711 17-98646

Stuttgart. The market launch of the new C-Class is being accompanied by an international campaign from Mercedes-Benz. The claim “Never stop improving” for the new generation of this most successful of model series is interpreted through images that create visual analogies between the four C-Class models and top athletes. The best-selling model from Mercedes-Benz has been continually honed. It's an approach that is also taken by elite athletes, who train day after day to refine and improve their performance. “This is the sportiest and most dynamic C-Class of all time. The campaign therefore very fittingly shows our best-seller in a sporty and dynamic setting, where it has no need to shy away from comparison with the world's top athletes. This is also partly what makes it so attractive to younger target groups”, says Natanael Sijanta, Director Global Marketing Communications Mercedes-Benz Cars. The 360-degree campaign introduces the complete C-Class family of Saloon, Estate, Coupé and Cabriolet, and will run on the Mercedes-Benz online and social media channels.
TV commercial: the film shows just how much premium vehicles and elite athletes have in common. Even at the height of their success, neither of them stops trying to become better, be that in terms of technology, speed or staying power. The film shows these parallels by drawing clear analogies between the C-Class models and well-known top athletes. The stylistic technique used to convey this similarity is the “Match Cut”, a dynamic form of film editing involving visual transitions between the two different worlds: the action is speeded up, then starts again normally after a brief hiatus. The film follows the professional tennis player and Mercedes-Benz brand ambassador Roger Federer and the South African star sprinter and Mercedes-Benz brand friend Akani Simbine as they try out some unusual training scenarios, such as computer-assisted serve practice or night-time sprint training. Further scenes feature sports such as golf, baseball, swimming and dancing. The background score for the ad is made up of rap lines from the German-Ghanaian hip-hop artist Serious Klein.
The TV ad has been created by the Grammy Award-winning French directing duo “We Are From LA” in the light colour palette that is so characteristic of their artistic language. As well as the 75-second long version for use on social media that is available under: https://youtu.be/PekuK4RS_kI there will be a 30-second TV spot. There will also be four films, each 15 seconds long, running on social media.

The campaign: the campaign is complemented by a web special and a series of print motifs. The web special aims to inspire the target group, while at the same time providing information about the new C‑Class. Large images are used to arouse deep-felt emotions. Detailed information provides insight into the new features. The web special can be viewed at https://www.mercedes-benz.com/c-class/int/en/.
The new C-Class: the new look of the C‑Class is defined in particular by its front end and by the design of the headlamps and tail lights. The electronic architecture is completely new. The customer benefits from a user experience that can be further enhanced by the option of a fully digital instrument display and by multimedia systems with customisable display and information settings. The assistance systems are on a par with those of the S‑Class. There are also new petrol and diesel engines. The success of the C‑Class is due, not least, to the breadth of its model line-up, alongside two sporty two-door models. The C‑Class is produced at four plants on four continents: Bremen (Germany), East London (South Africa), Tuscaloosa (USA) and Beijing (China). The Beijing plant also produces the long version of the C‑Class Saloon, which is built and sold exclusively in China. China was the biggest market for the C‑Class in 2017.
Credits:
The idea and concept for the campaign were devised by antoni garage, the European creative lead agency for Mercedes-Benz.
TVC:
Film production: Iconoclast
Directors: We Are From LA
Cutting: Simon Colin
Post-production: nhb Berlin GmbH
Music: Surkin
Speaker/Rapper: $erious Klein
Print:
Photos: Alex Rank
Post-production: Zerone Hamburg
Web special:
Production: B-Reel Spain

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Mercedes-Benz posts new record of more than 1.18 million cars sold in first half-year

06.

July 2018

Stuttgart

Press Contact for this Press Release (3)

Katja Liesenfeld

Manager Global Business Communications
Sales & After Sales Mercedes-Benz Cars

katja.liesenfeld@daimler.com

Tel: +49 711 17-32972

Fax: +49 711 17-790-24594

Nora Sterzinger

Global Business Communications
Sales & After Sales Mercedes-Benz Cars

nora.sterzinger@daimler.com

Tel: +49 711 17-33806

Fax: +49 711 17-24847

Sofia Stauber

Head of Global Business Communications
Mercedes-Benz Cars

sofia.stauber@daimler.com

Tel: +49 711 17-40598

Fax: +49 711 17790-91184

Mercedes-Benz S 500; fuel consumption combined: 6.6 l/100 km; combined CO2 emissions: 150 g/km* Best half-year in the companies’ history: 1,188,832 cars sold (+3.9%) Strongest quarter of all time (594,528 units, +1.9%) More than 200,000 vehicles were delivered to customers worldwide in June alone (-2.6%) China continues as largest individual market with over 340,000 units sold since the beginning of the year (+16.2%) Mercedes-Benz defends its market leadership in major markets Germany and the USA in the first six months of the year in the premium segment Best half-year sales of all time for E-Class Saloon and Estate Restricted availability of GLE and GLS after fire at US supplier Stuttgart – Mercedes-Benz can look back on the strongest-selling quarter in the companies’ history. From April to June, 594,528 customers received their new Mercedes-Benz (+1.9%). Thus, Mercedes-Benz sold more vehicles than ever before in a half-year: Since the beginning of the year, 1,188,832 cars with the three-pointed star were delivered to customers all over the world. Unit sales were thus 3.9% higher than in the previous highest first half-year in 2017. In the first six months, Mercedes-Benz was the premium brand with the most new registrations in several markets, including Germany, France, Russia, Switzerland, Portugal, South Korea, Australia, the USA and Canada.
With 203,783 vehicles sold, June was the month with the second highest sales since the beginning of the year (-2.6%). Figures of last month were affected amongst other things by a fire at a US supplier. This meant a significant lower production of the SUVs for the world market at the Mercedes-Benz plant in Tuscaloosa and sales were less than planned.
“Thanks to an outstanding team performance, we can look back on the most successful half-year in the history of Mercedes-Benz: with more than 1.18 million cars sold in the first six months, we have laid a good foundation for a successful year 2018,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “The new A-Class has had a very successful reception from the markets and we will launch the new C-Class in July. These two volume models will make a significant contribution to the sales success of Mercedes-Benz in the second half of the year.”
Mercedes-Benz unit sales by region and market
In Europe, Mercedes-Benz sold 476,790 cars in the first half of the year (-1.5%), which is slightly less than in the previous, so far best, first half-year in 2017. Approximately one third of those cars were sold in Germany, where more than 150,000 customers were able to receive their new Mercedes-Benz (-0.2%). In France, Spain, Sweden, Poland and Denmark, more cars with the three-pointed star were sold than ever before in the first six months of a year.
Mercedes-Benz completed the first half of the year in the Asia-Pacific region with new best-ever sales, which increased by a double-digit 12.5% to 493,358 units. The biggest contribution to this growth came from China, where 340,164 cars with the three-pointed star were sold in the first six months, an increase of 16.2%. More cars of Mercedes-Benz than ever before in the first half-year were also sold in the markets of South Korea, Japan, India, Thailand and Malaysia.
In the NAFTA region, 191,249 Mercedes-Benz vehicles were handed over to customers in the period of January to June (-1.1%). Sales of 158,848 units in the USA were 1.9% below the very high prior-year figure. In Canada and Mexico, Mercedes-Benz set new sales records in the first six months of the year.
Mercedes-Benz unit sales by model
Sales of the S-Class Saloon increased by 27.5% to 43,106 units in the first half of the year. Growth in sales of the luxury model was particularly strong in the flagship’s biggest markets – China, the USA, South Korea and Germany. The Mercedes-Maybach S-Class Saloon set a new record in the first half of the year. Since its market launch, more than 30,000 units have now been handed over to customers.
The demand for the E-Class Saloon and Estate is higher than ever before. Since the beginning of the year, sales increased to the new record number of 182,135 units (+0.1%). The long-wheelbase version of the E-Class Saloon was especially popular in the first half-year; just like the long-wheelbase version of the C-Class Saloon, it posted very strong growth and a new sales record.
Despite restricted production of the GLE and GLS models last month, the SUVs from Mercedes-Benz achieved a new sales record in the first half of the year: a total of 422,645 units of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class were delivered to customers worldwide (+9.8%). This was primarily due to the bestseller amongst the SUVs, the GLC.
smart
With over 13,000 deliveries of the smart fortwo and the smart forfour to customers in the last month, 5.0% more units were sold compared to June last year. Worldwide, 65,660 smarts were sold since the beginning of the year (-6.0%), of which the biggest market Germany posted a double-digit growth (+21.2%). This is mainly due to the success of the electric smart models. The smart brand had its 20th anniversary at the end of June: The first smart model drove off the assembly line at the plant in Hambach on July 1, 1998. Since then, more than 2.2 million units of the urban microcars have been handed over to customers.
Overview of sales by Mercedes-Benz Cars
June 2018
Change in %
Jan. – June 2018
Change in %
Mercedes-Benz
203,783
-2.6
1,188,832
+3.9
smart
13,197
+5.0
65,660
-6.0
Mercedes-Benz Cars
216,980
-2.2
1,254,492
+3.3
Mercedes-Benz unit sales in the region/market
Europe
82,813
-8.4
476,790
-1.5
– thereof Germany
25,632
-12.2
151,449
-0.2
Asia-Pacific
84,528
+7.4
493,358
+12.5
– thereof China
56,945
+13.7
340,164
+16.2
NAFTA
32,117
-8.0
191,249
-1.1
– thereof USA
26,191
-9.7
158,848
-1.9

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Personnel Change in Marketing of Mercedes-Benz Cars

25.

June 2018

Stuttgart

Press Contact for this Press Release (2)

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Oliver Wihofszki

Human Resources and External Affairs Communications

oliver.wihofszki@daimler.com

Tel: +49 711 17-40650

Fax: +49 711 17-24847

Stuttgart – Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, is leaving the company at his own request, effective immediately. Thiemer took over the Marketing function in the middle of 2013. Mercedes-Benz will inform you about the future staffing of the position at a later date.
“With his visionary creative drive and his great passion, Jens Thiemer has successfully modernized the Mercedes-Benz brand over a period of many years and has prepared it for the challenges of the future. I would like to thank Jens for his successful efforts in recent years and wish him only the best for his future“, said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.
In the past five years, the Mercedes-Benz brand has evolved significantly under the leadership of Jens Thiemer. The new communication tone set with the “Grow Up” campaign, which was launched in 2017, influences the perception of the brand, primarily in younger target groups. With the successful conference series “me Convention”, Mercedes-Benz offers a platform for dialog on future-relevant topics that extend far beyond the scope of the automotive industry. In addition, the agency landscape for the Mercedes-Benz Marketing was reorganized under Thiemer's leadership.

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