Author: Daimler Official News

27.

February 2018

Stuttgart

Press Contact for this Press Release (2)

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Evelyn Schwedes

Global Business Communications
Sales & After Sales Mercedes-Benz Cars

evelyn.schwedes@daimler.com

Tel: +49 711 17-49903

Fax: +49 711 17790-84965

Stuttgart. Mercedes-Benz is showcasing its new brand presence in the first showrooms. As the first international showroom, Hong Kong gives a thorough insight into the future world of experience. In Germany, customers can experience the new concept in Flensburg, where the brand with the star is showcasing how it will be experienceable virtually and in reality in future when the showroom becomes a stage. Within the context of the “Best Customer Experience” marketing and sales strategy, the premium brand is modernising its appearance in the exterior and interior area of its retail operations. In so doing, Mercedes-Benz is more strongly focusing on customers' needs: the aim is to create a fascinating brand experience at the point of sale through a combination of spatial design, innovative advisory processes and the introduction of digitalisation in advice, sales and service.
With its “Best Customer Experience” marketing and sales strategy, Mercedes‑Benz is further aligning its global sales and service for the future. With the new brand presence, the premium brand is redefining the role between the real and digital world in sales and service and is bringing together the benefits of both worlds. In so doing, the focus is on optimal customer care and a holistic brand experience of modern luxury from Mercedes-Benz.
“With the new brand presence, we are creating an innovative world of experience for our customers. Through the combination of personal contact and digital elements in advice, sales and service, our point of sale becomes a point of experience,” says Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Sales. This will greatly enhance the quality of personal advice: the discussion atmosphere between advisor and customer benefits from media that supports their dialogue as well as the new world of experience in the car dealership. All information relating to the vehicle becomes more tangible for the customer thanks to the new presentation forms.
It's not only customers who benefit from the new brand presence – it is also a clear sign for the approximately 6,500 Mercedes-Benz locations around the world. Bricks-and-mortar retail will serve as a personal point of contact for all customers and interested parties in the digital age, too, and will be a mainstay of Mercedes-Benz sales. In addition to virtual contact, there will always be a personal customer contact in future. In line with the philosophy of customer centricity, Mercedes-Benz focusses on customers and interested parties, offering them a premium brand experience across all points of contact.
Point of sale becomes a point of experience
All retail elements were considered and modernised with the new appearance at the point of sale, from the reception, sales and service to delivery. In future, the showrooms will become a stage for products and services. Supported by media, a brand space will be created where customers and interested parties experience the brand virtually and in reality. The point of sale becomes a point of experience, a place to encounter the Mercedes-Benz Cars brand family. Designed in cooperation with the Mercedes-Benz Design Team, the new brand presence reflects the design idiom of modern luxury and also makes this more intensely experienceable in retail.
The Hung Hom location in Hong Kong shows what the new brand presence looks like in an international context. Hung Hom is a typical example of an urban showroom in an optimal inner-city location with restaurants and places to shop. Customers here are experiencing the new level of quality in advice, sales and service after a short renovation period of just seven months. All the core elements of the new brand presence including mobile advice and new processes in sales and after sales have been consistently implemented in Hong Kong in the context of the realignment of the sales network.
New job profiles for sales personnel are an essential part of the new brand presence. They ensure that the increasing product complexity and digitisation are taken into account, as well as the individual needs of customers. For example, the product experts explain the special features of the models and their technologies directly on the vehicle or on digital devices and screens to interested parties. The Star Assistant helps shape the entry into the Mercedes‑Benz brand world for the customer. The new job description also plays a key role: The Star Assistant is the first contact for the customer at the reception in the showroom. The customer's concerns are clarified in a personal conversation. As part of the new reception situation, the customer is then immediately forwarded to the appropriate contact person for advice or a service or sales conversation. Setting up a drive-in service reception also illustrates the consistent alignment towards customer requirements and enables optimal customer care in combination with the integrated customer contact surfaces for sales and after sales. This has been demonstrated after just a short period of time in a clear increase in customer frequency.
Hung Hom also serves as an example of the modularity of the new brand presence, which allows for classic locations in suburban areas as well as other format types, for example in the inner city. The basis for this are standardised global basic principles, which allow numerous applications when implementing the brand presence. This means that in the near future, new formats will be possible in Mercedes-Benz brick-and-mortar retail. Customers in Germany can experience the new brand presence in Flensburg.
Elements of the new brand presence
New processes and level of quality in terms of advice
Advice in sales and service has been re-conceptualised and can be individually tailored to the customer to an even greater extent. Processes become detached from previous information and advisory situations: customers are advised situatively and on the move. Stiff furnishing with desks is passé. Showroom employees use media surfaces or mobile end devices flexibly and as required, and advise the customer in various spatial situations, depending on the type and requirements of the personal conversation. In the specially designed lounge areas, advice, sales and service conversations can thus take place in a relaxed atmosphere. The integration of the new job profiles also contributes to this. Thus, for example, product experts advise the customer on the vehicle and its functions and support test drives.
Integration of digital media
One focal point of the new brand presence is the amalgamation of the analogue and digital world. Digital media and the possibilities it presents are used creatively to support conversations in person. Above all in advisory and sales situations they allow for a previously unknown brand and product experience for the customers. Alternating use of medial surfaces with brand, technology and lifestyle topics not only support the presentation and explanation of the products and services of an ever increasing portfolio, but also ensure highly emotive and individual advice and sales.
New reception situation
The new brand architecture is experienceable even when entering the showroom. In future, the entrance will be designed as a personal welcome gesture. The welcome and initial informal customer meeting take place at high tables grouped together in a relaxed manner. The customer experiences comprehensive care regardless of internal units. The new role of the Star Assistant as a host and the “first face” of the brand ensures a very welcoming atmosphere at reception.
New showroom architecture
The architectural concept of the showrooms contrasts with a silver-white roof or celling design thanks to a black interior landscape. Spatial boundaries within the building are kept to a minimum to deliberately create an open-space feeling. A largely transparent building façade creates a flowing transition between the interior and exterior areas.
The concept is modular in design and is oriented to the needs of customers and interested parties. Thanks to their flexibility and variability, the brand presence's individual elements allow a high degree of spatial applications and formats, and thus a consistently applicable CI/CD. This enables individual consultation and sales processes with a standardised global brand presence.

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21.

February 2018

Stuttgart/Karlsruhe

Press Contact for this Press Release (2)

Melanie Graf

Communications moovel

melanie.graf@moovel.com

Tel: +49 176 30 941 349

Fax: .

Michael Kuhn

Head of Communications moovel

michael.kuhn@moovel.com

Tel: +49 160 86 14 768

Fax: –

Demand-responsive, flexible mobility in Karlsruhe urban area Three day pilot operations start on March 6, 2018 “Pooling” system groups together journey requests for shared rides Free booking using the “KVV.mobil – powered by moovel” app Stuttgart/Karlsruhe, 2/20/2018. The moovel Group and the Karlsruher Verkehrsverbund (KVV) launch an on-demand shuttle service in March. The new service will be tested in Karlsruhe as part of a pilot operation during the IT-Trans Exhibition from March 6 to 8. Over the three days of the exhibition, both visitors and all inhabitants of the fan-shaped city will be able to use the additional mobility service free of charge.
With their new on-demand ridesharing service during the IT-Trans Exhibition, moovel and KVV are offering a pioneering new form of mobility. The idea behind the pilot project: passengers book their journey via the “KVV.mobil” app and are then picked up and transported to their personal destination by minivan – without being bound to a fixed timetable. The shuttle vehicle is shared by several passengers simultaneously. An algorithm calculates the fastest route through the city to one of the over 100 destination stops. The on-demand ridesharing offer will be available to passengers on Tuesday, March 6 and Wednesday, March 7 from 8 am to 12 pm and on Thursday, March 8 from 8 am to 6 pm. During the test phase, the use of the new mobility service is free of charge.
“This shuttle service ideally complements our extremely efficient local public transport system. On-demand solutions will be an important cornerstone for the mobility of the future,” explains Dr. Alexander Pischon, CEO of KVV. “Working together with moovel, we want to respond more strongly to the individual requirements of our customers and thus create an attractive, cheap and eco-friendly alternative to taxi or private car use. At the same time, however, the local rail service will remain the backbone of multimodal mobility in Karlsruhe,” stresses Dr. Pischon.
Daniela Gerd tom Markotten, CEO of the moovel Group GmbH, explains how digitalization effectively changes people’s mobility behavior: “We are observing that people no longer wish to be bound to a certain form of transport and are questioning mobility routines. At the same time, the desire for being able to use mobility as service and when required, i.e. on-demand, is increasing. moovel on-demand combines all our strengths: intelligent routing including real-time data, the integrated booking and payment functions, and now also the pooling of journeys. I am very pleased that we are able to introduce our moovel on-demand service in Karlsruhe in cooperation with KVV.”& amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; amp; nbsp;
On-demand ridesharing reduces traffic volumes in city centers
The on-demand service from moovel and KVV combines the strengths of local public transport with the advantages of a private car. The officials in the City Hall in Karlsruhe are looking forward to the pilot project: “People's mobility behavior is changing rapidly due to digitalization. We have to respond to this trend. In Karlsruhe, many new mobility options for the future are being developed and tested, such as the test area for autonomous driving,” says Karlsruhe’s Lord Mayor, Dr. Frank Mentrup.
Algorithm enables individual route planning
The new mobility service is based on the on-demand platform from moovel, which enables the operation of a demand-oriented, flexible fleet using intelligent journey management (“routing”) and the grouping of journey requests (“pooling”), and will initially include ten Mercedes-Benz V-Class vehicles. If several people want to travel a similar route, the moovel algorithms pool the requests so that multiple passengers share one vehicle (ridesharing). The routes to the destinations within the city are correspondingly dynamic, with journey and arrival times as well as starting point and end stop being individually calculated in each case.
Convenient ride booking via smartphone
The use of the on-demand service is very easy: the “KVV.mobil” app locates the user and shows suitable shuttle connections to the desired destination. If a user chooses the on-demand service, he will be collected from a location within walking distance of his current position by minivan. moovel has determined more than 100 pick-up and drop-off spots, so-called “virtual stops” within the Karlsruhe urban area. Of course, the normal services of KVV are also available. In order to ensure that users travel from A to B as quickly as possible, the journey routes are continually recalculated and updated during the journey using real-time data on traffic and the local public transport network. Additionally, an algorithm calculates the expected demand in advance and thus enables accurate predictive fleet management. Similar journey requests are grouped together by the moovel on-demand algorithm so that several passengers share a vehicle.
Further information is available on the Internet:
www.moovel-group.com
www.moovel-on-demand.com/
http://www.kvv.de/
moovel Group GmbH
moovel Group GmbH, a wholly owned subsidiary of Daimler AG, has made it its mission to simplify mobility in cities. It is working on an operating system for urban mobility that offers access to suitable mobility options and paves the way for a future with autonomous vehicles. moovel acts as a partner to cities, transport associations and customers. moovel is represented in the German market with the moovel app. The moovel mobility app combines local public transport, the carsharing provider car2go as well as mytaxi, rental bicycles and Deutsche Bahn. Most services can be booked and paid for simply and directly via the moovel app. With the moovel transit product portfolio, the moovel Group offers white label solutions for transport associations and companies around the world. In the USA, moovel North America, with moovel transit, is the market leader in mobile ticketing solutions for transport associations. moovel Flex Pilot is an on-demand ridesharing service by moovel Group, which is piloted on selected days in Stuttgart from December 2017 onwards.
Karlsruher Verkehrsverbund GmbH
The Karlsruher Verkehrsverbund (KVV) is the third-largest transport association in Baden-Württemberg and, with its 20 transport companies, is the most important mobility services provider in the Upper Rhine area. An important feature of the KVV is the efficient network with its internationally renowned light rail system, which allows passengers to travel into the Karlsruhe city center without having to change trains. Each year, approximately 170 million passengers make use of the attractive services offered by the municipal association, which was founded in 1994 with the city and rural regions of Karlsruhe being stakeholders. The districts of Germersheim, Karlsruhe, Rastatt, Südliche Weinstraße as well as the cities of Baden-Baden, Karlsruhe and Landau in der Pfalz all belong to the association. The KVV plans, coordinates and sells the services of the local public transport on behalf of its stakeholders and the participating transport companies. Its tasks include, among others, the planning of an efficient network of routes, the coordination of timetables and the provision of a common tariff scheme for the association, including distribution of the fare revenue. Furthermore, the KVV is the contact partner for the customers and is responsible for marketing and public relations. As operator of the test area for autonomous driving, the KVV is participating in the innovation competition for the mobility of the future.
The on-demand shuttle to the IT-Trans Exhibition is a further cornerstone in the cooperation between moovel and KVV. In May 2017, the moovel Group GmbH and KVV launched their joint mobility app “ KVV.mobil powered by moovel” onto the market. This app allows users convenient access to the growing network of public and alternative mobility services within the KVV district. The app displays connections and departure times of buses and trains at all 1,900 stops in the KVV area as well as the available rental bicycles of the regional bike-sharing provider “Fächerrad”, and the services of the “Stadtmobil” carsharing provider. The app is available to download free of charge from the Apple App Store and Google Play Store.

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