Ford Official News – Page 153 – I wish I had more to offer

Eric Peterson

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Eric Peterson

Eric Peterson, marketing communications manager, is responsible for advertising and communications for The Lincoln Motor Company, bringing to life the Lincoln product and services story through existing and new consumer channels.

“We want to connect with our clients in a meaningful way, and through channels they prefer,” says Peterson. “While TV and digital continue to be important for mass awareness, experiential and social are critical channels to help Lincoln truly connect with potential clients in more personal and engaging ways.”

Peterson has extensive experience at Ford and Lincoln, having been with the company for more than 20 years.

Prior to this role, Peterson was responsible for the global launch of Ford’s mobility app, FordPass™, across 22 markets around the world. In previous roles, he was brand manager for Ford Explorer, Ford Edge, Ford Flex and the first-ever aluminum Ford F-150. He led the re..

New Ford Puma Crossover Fuses Seductive Design, Best-In-Class Luggage Capacity and Mild-Hybrid Fuel Efficiency

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New Ford Puma Crossover Fuses Seductive Design, Best-In-Class Luggage Capacity and Mild-Hybrid Fuel Efficiency

Ford unveils the sporty and athletic new Puma SUV-inspired crossover. Seductive exterior styling represents the next chapter in Ford’s human centric design philosophy
Ingenious flexible rear stowage solutions that will deliver best-in-class uncompromised load space and luggage capacity are among innovations developed following customer input
Advanced Ford EcoBoost Hybrid 48-volt technology to enhance Puma fuel efficiency, performance and fun-to-drive character
Effortless and intuitive technologies include Adaptive Cruise Control with Stop & Go; new Local Hazard Information; wireless charging; 12.3-inch “true colour” digital instrument cluster

COLOGNE, Germany, June 26, 2019 – Ford today unveiled the new Ford Puma – an SUV-inspired compact crossover that fuses stunning exterior design, best-in-class uncompromised load space, and sophi..

Ford Looks to the Future in Europe: Business Redesigned for Profitability, Efficiency, More New EVs and SUVs

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Ford Looks to the Future in Europe: Business Redesigned for Profitability, Efficiency, More New EVs and SUVs

New operating model and organization in effect, including three customer-focused business groups for Commercial Vehicles, Passenger Vehicles, Imports
At least three new nameplates in the next five years, growing Ford’s utility vehicle line-up; electrification across the portfolio providing customer choice, delivering CO2 performance
Efficiency improvements across all operations, including streamlined organizational structure, provide foundation for improved business performance
Financial results in Europe on track to significantly improve for full year 2019

COLOGNE, Germany, June 27, 2019 – Ford is launching a new business model and fresh vehicle line-up as part of the most comprehensive redesign in the history of its business in Europe. The company also is on track to significantly improve its financial results in Europe this year, ..

Megan McKenzie

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Megan McKenzie

Megan McKenzie, product marketing manager, The Lincoln Motor Company, is responsible for the alignment of marketing and product development, which includes supporting pricing strategies and future product planning as well as representing the voice of the client. Prior to this, McKenzie served as Lincoln SUV marketing manager.

The Lincoln SUV line includes the Nautilus, Aviator, Navigator and the recently unveiled all-new Corsair.

McKenzie joined the luxury brand in 2011, working in Lincoln field operations after working on the Ford brand for nine years.

She then began working as product marketing manager for the 2017 Lincoln Continental and Lincoln MKZ, launching vehicles with advanced technology and Lincoln’s unique trademark grille. She soon realized that Lincoln was on the path to newfound success.

“That position got me so excited about the brand,” recalls McKenzie, who graduated from the University o..

Connected-Car Tech Could Show Drivers Which Car Parks Have Spaces – and Where to Find Them

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Connected-Car Tech Could Show Drivers Which Car Parks Have Spaces – and Where to Find Them

Ford and Vodafone pilot Parking Space Guidance, new connected-vehicle technology that advises drivers how many spaces are available in nearby car parks and how to get there
Drivers currently spend dozens of hours a year hunting for spaces, incurring significant costs, extending journey times and contributing to unnecessary congestion
Further collaboration on connected vehicle technology could enable drivers to see when traffic lights ahead will change, get more accurate road sign and weather information

In cities such as London and Frankfurt, in Germany, it is estimated that the average driver spends as many as 67 hours every year searching for parking spaces at a cost of more than €1,250. So-called “cruising” is responsible for an estimated 30 per cent of urban traffic.

But the problem might not be all down to a lack of parking spaces with data showin..

Ford Motor Company Issues Safety Recall for Select 2012 and 2017 Focus Vehicles with 2.0-Liter GDI Engine and 2013-14 Focus ST Vehicles with 2.0-Liter GTDI Engine

DEARBORN, Mich., July 9, 2019 – Ford Motor Company is issuing a safety recall on select 2012 and 2017 Focus vehicles equipped with 2.0-liter GDI engines and 2013-14 Focus ST vehicles equipped with 2.0-liter GTDI engines. The powertrain control module software used to service these vehicles in accordance with safety recall 18S32 was incomplete. Affected… Continue reading Ford Motor Company Issues Safety Recall for Select 2012 and 2017 Focus Vehicles with 2.0-Liter GDI Engine and 2013-14 Focus ST Vehicles with 2.0-Liter GTDI Engine

Ford Second Quarter Total Pickup Sales Strongest in 15 Years; Expedition Sales Up 50 Percent; Best F-650/F-750 Sales In Over Two Decades; Lincoln Posts Best SUV Sales Since 2001

About Ford Motor Company Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions.… Continue reading Ford Second Quarter Total Pickup Sales Strongest in 15 Years; Expedition Sales Up 50 Percent; Best F-650/F-750 Sales In Over Two Decades; Lincoln Posts Best SUV Sales Since 2001

Statement on the Death of Lee Iacocca

Roelant de Waard

Roelant de Waard is appointed general manager, Passenger Vehicles, Ford of Europe, effective July 1, 2019. This is in addition to his role as vice president, Marketing, Sales and Service, Ford of Europe, a position he has held since January 2011. Previously, from January 2009, he was vice president of Sales, Ford of Europe, responsible… Continue reading Roelant de Waard

Hans Schep

Hans Schep is general manager, Commercial Vehicles, Ford of Europe. In this role, he is responsible for leading Ford’s Commercial Vehicles business line in Europe. Previously, Schep served as director, Product Marketing, Ford of Europe, beginning in February 2015. His prior experience at Ford includes roles as regional director of European sales operations – responsible… Continue reading Hans Schep