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Ford Exposes ‘Hidden’ Dangers on City Streets, Uses Big Data and Connected Vehicles to Help Improve Road Safety
Ford connected vehicle trial reveals why some city junctions are potentially more dangerous than others
Detailed surveys of road safety incident hot-spots build on data showing where road infrastructure makes drivers demonstrate risky behaviour
Relatively minor improvements such as cutting back overgrown trees and installing traffic light cameras might address issues observed at eight locations around London
Ford believes such insights could enable local authorities to anticipate and mitigate future incidents; expands data analysis programme to Valencia, Spain and Cologne, Germany
Millbrook, U.K., Sept. 4, 2019 – Ford Mobility in Europe has been employing big data analytics combined with detailed on-site observations to discover where – and why – some stretches of road are more likely to experience road safety incidents than others..