So, Ford announced they are dropping the automatic parallel parking feature on future models, because their connected-car data says that people rarely use it. Ford is not the first to take a decision like this, but it will not be the last for Ford and others. A couple of thoughts: Why don’t consumers don’t use… Continue reading @Ford: Customer Feedback Fuels Customized Mustang Mach-E Digital Experience
Author: Ford Official News
@Ford: Alison Davis
Alison Davis, the brand manager for the Lincoln Aviator, leads the overall marketing strategy for the brand’s three-row SUV. Davis joined Ford in 2015 as a Prototype Planner. She then served as the Launch Engineer for the F-150 before transitioning to marketing after completing her MBA. In her previous role, she worked as the Assistant… Continue reading @Ford: Alison Davis
@Ford: Ford Posts All-Time Monthly Hybrid Sales Record
Customer reception to Ford hybrid vehicles continues to accelerate, with U.S. sales reaching 17,997 in April, a 60 percent improvement from the same month a year ago and a new monthly record. Sales of the new F-150 PowerBoost Hybrid set a new monthly record in April – up 93.6% – making F-150 Hybrid America’s top-selling… Continue reading @Ford: Ford Posts All-Time Monthly Hybrid Sales Record
@Ford: Developing Digital Experiences for Ford and Lincoln Customers
We hear a lot these days about change in the auto industry. I think those conversations are most interesting when we talk about exactly what’s changing. As the 2024 Lincoln Nautilus becomes a Wards 10 Best Interiors & UX award winner, I want to share some exciting things the Digital Product team at Ford has… Continue reading @Ford: Developing Digital Experiences for Ford and Lincoln Customers
@Ford: Ford Posts All-Time Monthly Hybrid Sales Record
Customer reception to Ford hybrid vehicles continues to accelerate, with U.S. sales reaching 17,997 in April, a 60 percent improvement from the same month a year ago and a new monthly record. Sales of the new F-150 PowerBoost Hybrid set a new monthly record in April – up 93.6% – making F-150 Hybrid America’s top-selling… Continue reading @Ford: Ford Posts All-Time Monthly Hybrid Sales Record
@Ford: Ford Fund Rebrands as Ford Philanthropy
Ford Fund, the philanthropic arm of Ford Motor Company, is now Ford Philanthropy Since 1949, Ford and Ford Philanthropy have made $2.3 billion in philanthropic contributions, with $73.7 million donated in 2023 directly benefiting 3.5 million people Ford Philanthropy has granted nearly $1.4 million in the Middle East through disaster reliefs and other initiatives The… Continue reading @Ford: Ford Fund Rebrands as Ford Philanthropy
@Ford: A New Era of Dealer Training and Customer Service Is Here
Ford University is a new training and productivity platform designed to empower our dealers to become the product specialists for our customers. Go to Source
@Ford: Lincoln Nautilus Earns Praise for All-New Digital Experience
We’re building a new era of American innovation and manufacturing in West Tennessee. The BlueOval City mega-campus begins production in 2025 and up to 500,000 of our second-generation electric trucks will roll off the line every year. Wondering what it takes to build the facility of the future? Here are the stats so far: •… Continue reading @Ford: Lincoln Nautilus Earns Praise for All-New Digital Experience
@Ford: Ford Fund Rebrands as Ford Philanthropy
Ford Fund, the philanthropic arm of Ford Motor Company, is now Ford Philanthropy Since 1949, Ford and Ford Philanthropy have made $2.3 billion in philanthropic contributions, with $73.7 million donated in 2023 directly benefiting 3.5 million people The brand refresh also includes the release of Ford Philanthropy’s annual Impact Report DEARBORN, Mich., April 29, 2024… Continue reading @Ford: Ford Fund Rebrands as Ford Philanthropy
@Ford: Lincoln Nautilus Earns Praise for Reimagined Interior, All-New Digital Experience
DEARBORN, Mich., April 25, 2024 – Since arriving in showrooms earlier this year, the all-new 2024 Lincoln Nautilus® SUV has earned accolades from customers and auto critics alike with its dynamic design and all-new Lincoln Digital Experience1 featuring a 48-inch panoramic display. For its annual awards, WardsAuto honored Lincoln’s midsize luxury SUV with a spot… Continue reading @Ford: Lincoln Nautilus Earns Praise for Reimagined Interior, All-New Digital Experience