Kalamazoo-raised baseball star Derek Jeter and his wife, Hannah, have signed a multi-year ad campaign to promote the Grand Wagoneer full-size SUV from the Jeep team. Details of the partnership stretching from television to social media to future print extensions weren’t disclosed. A 60-second spot launched the “Eyes Wide Open” campaign Friday night during the… Continue reading Derek Jeter, wife appear in Grand Wagoneer ad campaign
Author: Detroit News Online
GM suspends Twitter advertising after Musk takeover
General Motors Co. confirmed Friday it has “temporarily” halted advertising on Twitter following Elon Musk’s takeover of the platform. “We are engaging with Twitter to understand the direction of the platform under their new ownership,” Patrick Morrissey, a spokesperson for the Detroit automaker, said in a statement. “As is normal course of business with a… Continue reading GM suspends Twitter advertising after Musk takeover
Ford gives dealers more time to decide on EV standards
Ford Motor Co. is giving its dealers more time to decide if they want to opt into a new set of standards for selling electric vehicles. In September, the Blue Oval unveiled to its network of some 3,000 dealers in the U.S. changes to the retail experience they’ll be expected to make if they want… Continue reading Ford gives dealers more time to decide on EV standards
Stellantis offers buyouts to certain salaried employees in tech transformation move
Another Detroit Three automaker has announced workforce reduction plans amid transformations toward cleaner, more technology-packed vehicles. Jeep maker Stellantis NV on Friday said it has offered certain salaried U.S. employees a voluntary separation package as a part of its “transformation to become a sustainable tech mobility company and the market leader in low-emissions vehicles,” spokeswoman… Continue reading Stellantis offers buyouts to certain salaried employees in tech transformation move
How Farley’s plan is going two years in as Ford CEO — and why 2023 is crucial
This content is only available to subscribers. Get unlimited digital access. $1 for 6 Months. Subscribe Now Your subscription supports: Unlimited access to subscriber only articles on desktop, tablet and mobile web. The eNewspaper, a digital replica of the print paper, every day. Trusted, up-to-date local Detroit and Michigan breaking news. Newsletters on topics that… Continue reading How Farley’s plan is going two years in as Ford CEO — and why 2023 is crucial
Payne: RIP for ’23 — These vehicles are headed for the automotive graveyard
This content is only available to subscribers. Get unlimited digital access. $1 for 6 Months. Subscribe Now Your subscription supports: Unlimited access to subscriber only articles on desktop, tablet and mobile web. The eNewspaper, a digital replica of the print paper, every day. Trusted, up-to-date local Detroit and Michigan breaking news. Newsletters on topics that… Continue reading Payne: RIP for ’23 — These vehicles are headed for the automotive graveyard
Derek Jeter, wife appear in Grand Wagoneer ad campaign
Kalamazoo-raised baseball star Derek Jeter and his wife, Hannah, have signed a multi-year ad campaign to promote the Grand Wagoneer full-size SUV from the Jeep team. Details of the partnership stretching from television to social media to future print extensions weren’t disclosed. A 60-second spot launched the “Eyes Wide Open” campaign Friday night during the… Continue reading Derek Jeter, wife appear in Grand Wagoneer ad campaign
GM suspends Twitter advertising after Musk takeover
General Motors Co. confirmed Friday it has “temporarily” halted advertising on Twitter following Elon Musk’s takeover of the platform. “We are engaging with Twitter to understand the direction of the platform under their new ownership,” Patrick Morrissey, a spokesperson for the Detroit automaker, said in a statement. “As is normal course of business with a… Continue reading GM suspends Twitter advertising after Musk takeover
Ford gives dealers more time to decide on EV standards
Ford Motor Co. is giving its dealers more time to decide if they want to opt into a new set of standards for selling electric vehicles. In September, the Blue Oval unveiled to its network of some 3,000 dealers in the U.S. changes to the retail experience they’ll be expected to make if they want… Continue reading Ford gives dealers more time to decide on EV standards
Stellantis offers buyouts to certain salaried employees in tech transformation move
Another Detroit Three automaker has announced workforce reduction plans amid transformations toward cleaner, more technology-packed vehicles. Jeep maker Stellantis NV on Friday said it has offered certain salaried U.S. employees a voluntary separation package as a part of its “transformation to become a sustainable tech mobility company and the market leader in low-emissions vehicles,” spokeswoman… Continue reading Stellantis offers buyouts to certain salaried employees in tech transformation move