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Ford, Fiat and Nissan ads banned

Three different carmakers have had ads banned for encouraging unsafe driving. Two ads for Ford Mustang cars fell foul of the Advertising Standards Authority (ASA) after viewers complained that they showed driving as a way of releasing anger. The ASA also ruled against a Nissan Micra ad which it said depicted driving at excessive speeds.… Continue reading Ford, Fiat and Nissan ads banned

Ford Reorganizes Asia Pacific Markets to Strengthen Performance; Establishes Stand-Alone China Business

As Ford Motor Company repositions its global business for long-term success, China is elevated as a stand-alone business unit, reporting directly to global headquarters Anning Chen returns to Ford and is named president and CEO of Ford China, a newly-created position focused on leading China’s turnaround plan, reporting to Jim Farley, president global markets Peter… Continue reading Ford Reorganizes Asia Pacific Markets to Strengthen Performance; Establishes Stand-Alone China Business

Sun Mobility aims to be a game-changer in the e-mobility era

Here’s what Tesla Autopilot can see with the new v9 neural net

Some of our favorite Tesla hackers are back at it with new footage to help us understand what Autopilot can see with the new neural net that Tesla deployed in its version 9 software update. Earlier this summer, we already had a rare look at what Tesla Autopilot can see and interpret from Tesla hackers ‘verygreen’ and DamianXVI.… Continue reading Here’s what Tesla Autopilot can see with the new v9 neural net

Elon Musk says Tesla will eliminate some interior options for Models S and X

Mike Blake | Reuters
Newly manufactured Tesla vehicles are placed on transport trailers from a large inventory of newly made vehicles in Burbank, California, August 24, 2018.

Tesla CEO Elon Musk said Tuesday the company will eliminate some interior design options for the Model S sedan and Model X sport utility vehicle to simplify production at Tesla's assembly factory.

The Model X is the company's most complex vehicle in production today, in part because it has unusual falcon wing doors. Customers have had the option to configure the interior of Model X with six or seven seats and a number of options for upholstery, wood and headliner materials.

Musk, who announced the news over Twitter, said some options won't be available after Nov. 1. “Order now to be sure of the one you want,” he said.

He's previously said the company may have been too ambitious when it designed the Model X, and intentionally adopted a simpler design for the subsequent Model 3 mid-sized sedan in order to help speed production.

Tesla has historically struggled to meet Musk's aggressive production targets. The company had planned to reach a Model 3 production rate of 5,000 cars per week by the end of 2017, but did not hit that target until the end of June 2018.

Shares of Tesla were up more than 12 percent Tuesday afternoon after a noted short seller, Andrew Left of Citron Research, said he's changed his mind and is investing in the company's stock. “Tesla is destroying the competition,” Left said in a research note.

The electric car maker reports third-quarter earnings after the bell Wednesday.

Daimler awards international media account to the Omnicom Media Group

Oct 23, 2018

Decision taken on global pitch for new media agency All Daimler divisions supported by one and the same agency Company's digital transformation on next level in marketing communications, too Stronger focus on digital media activities in future Stuttgart. Daimler AG has awarded its global media account to the Omnicom Media Group. The Omnicom Media Group is one of the largest and most renowned agency groups in the media sector worldwide. The processes in the area of marketing communications are being redefined in the course of the Group's digital transformation process and its evolution into an integrated and fully interconnected mobility provider.
“In the Omnicom Media Group we are delighted to have a top-calibre partner at our side for our global media activities. Daimler is one of the world's largest advertiser, with a portfolio boasting Mercedes-Benz as a global top 10 flagship brand, making it a highly attractive international account”, said Natanael Sijanta, Director Marketing Communication Mercedes-Benz Cars. “Our goal is to be the global digital champion in automotive marketing. We aim to fully reorganise our processes and our basis for decision-making in marketing and to address our customers worldwide in a personalised manner with content which is specifically of relevance to them. We have already established a global network of experts for this purpose: our three creative hubs for Europe, the USA and China are producing creative and brand-defining communicative content with great success. Since 1 July, 'Publicis Emil' has been supporting the digital transformation process in around 40 markets as our international network agency. Together we are establishing a globally consistent brand image across all communication channels. In the Omnicom Media Group we now have a media partner on board which will have a further key strategic role in our agency vision and which will be crucial in shaping our digital performance.”
The pitch focused first and foremost on shaping the digital transformation process in the media area. The aim is to address customers and potential customers of the brand in an even more precise and individual manner by means of data-based and personalised digital marketing and to make more effective use of media data, for example. Beyond this, we will also have a means of optimising our own content and distribution activities. By pooling our global media activities we will additionally achieve increased efficiency across all channels. The Omnicom Media Group will be responsible as of 1st January 2019 for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services).
In its search for a partner for the digital transformation process in marketing, Mercedes Benz opted back in February 2018 to collaborate with Publicis and the customized agency “Publicis Emil” which has been established specifically for this purpose. Along with the local adaptation of the global and regional Mercedes-Benz campaigns in around 40 markets, the focus of the cooperation is on increasing synergies for a more consistent presentation of the Mercedes-Benz brand on the digital platforms, accompanied by stronger harmonisation and the ongoing optimisation of central and local digital content on all channels.
Fair and transparent selection process
Selection of the new agency was made on the basis of a standardised, uniform process involving all participating regions. In order to guarantee a fair and transparent process, Daimler's internal Pitch Team was supported by Accenture Media Management. The agency services presented were assessed according to uniform criteria and collated to form an overall result with the aid of a predetermined weighting key. Throughout the process, Daimler also followed the common guidelines of the World Federation of Advertisers (WFA) and the European Association of Communications Agencies (EACA) on conducting pitches.

Press Contact

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Willem Spelten

Head of international Brand & smart Product Communications

willem.spelten@daimler.com

Tel: +49 (0)711 17-75847

Fax: +49 (0)711 17-79099473

Artur Demirci

Manager Lifestyle-, Brand- and Social Media Communications

artur.demirci@daimler.com

Tel: +49 (0) 711 17-77368

Fax: –

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Nissan LEAF Is Germany’s First V2G-Approved Electric Car

3 H BY MARK KANE But is there a market for V2G already? Vehicle-To-Grid (V2G) is the concept that enables bi-directional energy flow between an electric car and the electric grid (or building), which at scale could enable cars to become disposable energy storage systems (while connected) to help the grid at peak demand or emergency… Continue reading Nissan LEAF Is Germany’s First V2G-Approved Electric Car

UPDATE 3-Dyson chooses Singapore over Britain to build electric car

LONDON (Reuters) – James Dyson, the billionaire British inventor of the bagless vacuum cleaner, has chosen to build his electric car in Singapore to be close to Asian customers, supply chains and a highly skilled workforce. The 71-year-old entrepreneur, who backed Brexit in the 2016 referendum, already manufactures products such as hair dryers, air purification… Continue reading UPDATE 3-Dyson chooses Singapore over Britain to build electric car

Tesla teardown redux, smaller fast chargers, dirty battery manufacturing: Today’s Car News

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Munro & Associates teardown of Tesla Model 3 [Autoline]
A much-publicized Tesla teardown from earlier in the year reveals some lessons and missed opportunities. Battery manufacturing happens to be in places with dirty power sources. And DC fast chargers have the potential to downsize. All this and more on Green Car Reports.

The teardown (disassembly) analysis of a Tesla Model 3 earlier this year reached some conclusions about building this mass-production electric sedan and why its ramp-up has been so difficult. It seems that Tesla chief executive offiicer Elon Musk agrees with some of the points made.

Mercedes-Benz will be looking at real-world use patterns of leased GLC F-Cell hydrogen fuel-cell vehicles as part of a new test trial in Germany.

A new DC fast-charger design can be mounted on a pole, with a small footprint like a Level 2 charger. With reduced installation costs, better efficiency, and the potential for scalability, is it the future of fast charging?

Battery manufacturing itself may have more associated air pollution than previously thought. The problem, according to Bloomberg New Energy Finance, is that battery production is focused in parts of the world with dirty energy generation—including China, Thailand, Germany, and Poland.

Ford has become the first automaker to test autonomous vehicle technology in Washington, D.C.—a clear sales pitch to lawmakers.

And Jaguar looked to guide dogs for help in developing its pedestrian warning sound in the new I-Pace electric crossover.

Another Tesla Model 3 Teardown Highlights Strengths & Opportunities For Tesla

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Published on October 23rd, 2018 |

by Kyle Field

Another Tesla Model 3 Teardown Highlights Strengths & Opportunities For Tesla

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October 23rd, 2018 by Kyle Field

Sandy Munro and his team at Munro and Associates have been tearing cars down for decades. As legacy gas and diesel powertrains are being replaced by electrified versions and new electric car companies continue to sprout (seemingly every other day), Munro and Associates are putting their experience to work tearing down the latest and greatest electric cars.

A new video, which you’ll have to click over to YouTube to view, details some of the key things Munro and Associates recently learned in tearing down a second Model 3. In their coverage of their first teardown of the Model 3 back in July, they confirmed a bottom-up cost to build the Model 3 is probably under $30,000, supporting Tesla’s estimate that it could achieve nearly a 30% margin on the car. They also noted that the electronics in the Model 3 were “like a symphony of engineering,” which, if I’m being honest, is just fun to say.

Tearing down their second Model 3 resulted in another glowing conclusion from the narrator — “Tesla are ahead of the game in all areas but one.” They went on to note that the battery module is a “brilliant piece of engineering.” After the brief intro, the video dives into a section that highlights the one shortcoming identified with the model — the car’s body.

“The car’s body is too complex, expensive, heavy and difficult to build,” according to the narrator, summing up the findings from Sandy Munro and his team. Munro went on to specify the shortcomings of the Model 3 body in what feels like a healthy dose of industry expertise being applied to a car company that he believes still has a lot to learn.

“This is the reason I feel that Tesla has problems. The body and weight and the closures that go along with it are not designed for manufacturability,” Munro said. “They don’t do a good job at part count. The weights are too high. The body is much too stiff.” (One has to wonder, though, how much of this is due to Tesla’s focus on safety and the Model 3’s unprecedented NHTSA safety score — something that just built on Tesla’s previous industry leadership. Indeed, see Elon Musk’s tweet below for confirmation of at least part of this theory.)

Munro’s feedback on the body of the car is surprising given how much effort Tesla has put into optimizing the Model 3 for manufacturability, but it serves to put some substance behind the critiques of Tesla’s informal approach to manufacturing. There is always room for improvement, even after disrupting the entire automotive industry three different times with three different vehicles.

Munro notes that in his analysis that the body shop should be more efficient. Interestingly, Munro believes the body of the car would be more efficient to build if it were done at a traditional automotive factory. “This thing would have been a brilliant design,” Munro said. Tesla, on the other hand, builds the Model 3 exclusively at the former GM–Toyota NUUMI factory in Fremont, which has been retrofitted with a combination of automation and manual labor that lives in a constant state of flux.

The critique from Munro and his team feel very balanced, but the sensationalist, clickbait headlines from Bloomberg and the fact that the video leads with the one thing about the car that’s not amazing is disingenuous. Having said that, the video does highlight a few of the amazing things about the car, after the deep dive into the body of the car.

Munro said that, if the Model 3 were built at a traditional factory, “[Tesla] could have clobbered everybody. Nobody would have been able to catch up.” Whether that is true or not, we will never know, but Model 3 sales tell a very compelling story in favor of Tesla, while sales of the Chevrolet Bolt, which is built in a traditional automotive factory, struggles to gain a significant foothold.

Another key focus of the analysis has been the motors that propel the vehicles. Munro’s analysis estimated that Tesla’s motor for the Model 3 costs an estimated $754, which is significantly cheaper than the motors used in the Chevrolet Bolt ($836) and BMW i3 ($841). The pricing advantage reveals yet another of the paradigm shifts EVs are bringing about, as the cost of the motors in vehicles is now much lower than the cost of engines found in gas and diesel vehicles.

On the back end of the video, Munro opened up about how much fun the Tesla Model 3 was to drive. “This is wicked fast,” he said of the car. That instant torque has even longtime car industry experts smiling from ear to ear.

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About the Author

Kyle Field I'm a tech geek passionately in search of actionable ways to reduce the negative impact my life has on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need. TSLA investor. Tesla referral code: http://ts.la/kyle623

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