Official Press Release – Page 26228 – I wish I had more to offer

Katia Bassi joins Automobili Lamborghini as Chief Marketing Officer and Board Member

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Sant’Agata Bolognese, 5 September 2017 – Automobili Lamborghini announces Katia Bassi has joined the Management Board of the Company as Chief Marketing Officer, reporting to Chairman and Chief Executive Officer, Stefano Domenicali.
In her new role, Bassi is responsible globally for the strategic direction of Brand, Marketing, Partnerships, Sponsorship & Co-Branding. She’s the first woman ever to join the Lamborghini board.
“We are a passionate group of people creating exceptional sports cars. I see the same passion and commitment to excellence in Katia Bassi which is why I'm delighted to welcome her to the company,” says Domenicali.
“I am honored to join Lamborghini and work with Stefano Domenicali and the global team, who is bringing the company to the next level, enriching the customer experience. I’m ready for the challenge to surpass the extremely high levels of expectation from around the world in building on the company’s strong DNA and brand identity.”
Bassi joins Automobili Lamborghini from Aston Martin where she was Vice President of Aston Martin Lagonda and Managing Director of AM Brands. Prior to this, she held positions at National Basketball Association (NBA) in Italy, at the Italian football club Inter Milan, and at Ferrari.
The Italian super sports car brand is entering a new chapter in its history, exceeding €900m turnover for the first time and increasing worldwide sales by 7% to 3,457 in 2016, marking the sixth consecutive year of growth.
Automobili Lamborghini is doubling the size of its production site in Sant'Agata Bolognese in readiness for the arrival of the Urus Super SUV in 2018. The new facility will be complete in December 2017.

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Katia Bassi, New Lamborghini CMO

Katia Bassi entra in Automobili Lamborghini come Chief Marketing Officer e membro del Management Board

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Automobili Lamborghini – Deliveries up in the first six months of 2017 New office building inaugurated 400 new staff in place for the Urus project

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Increase in worldwide deliveries: 2,091 cars in the first six months of 2017 (+4%) Production site expansion: inauguration of the new office building with LEED Platinum certificationWorkforce doubled over the last ten yearsSustainable growth balanced with brand exclusivity Sant’Agata Bolognese, 18 July 2017 – In the first six months of 2017, Automobili Lamborghini recorded a further increase in worldwide deliveries. A total of 2,091 cars were delivered to customers: an increase of 4% over the same period of 2016.
Three years since the Huracán was introduced to the market, its commercial success is once again confirmed, with 1,400 units delivered in the first six months of 2017 (+2%). In June, the Huracán also reached the important milestone of 8,000 cars produced in just three years.
From January to June 2017, deliveries to customers of the Aventador model reached 691 units (+7%). Its success is highlighted by unit number 7,000 that will be produced in the next few weeks.
Expansion of the site in Sant’Agata Bolognese
Work is proceeding apace on expansion of the production site, from 80,000 m2 to 160,000 m2, in readiness for the Urus Super SUV’s arrival in 2018. Within the new area developed, a new office building has been inaugurated that received a record number of points in Italy (92 points) in LEED (Leadership in Energy and Environmental Design) Platinum certification: the highest standard in the world for energy and environmental certification in construction. This is the first office building within an Italian manufacturing site to receive this recognition, which is awarded to “green” buildings that combine innovation and sustainability.
The new structure excels in energy efficiency (class A+) and water efficiency, thanks to state-of-the-art technical solutions applied to the cladding and glazed surfaces, designed to guarantee natural light in 90% of the spaces and to limit thermal dispersion and overheating.
Recruiting for the Urus project
The production’s site’s commercial growth and expansion go hand in hand with an increased Lamborghini workforce. In June 2017 the company completed 400 permanent new hires for the Urus project. As of the end of June the company has a record 1,500 employees: a doubling of the workforce over the last ten years.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, remarked: “The success of our products is closely linked to the investments we have been making for years in people and their professional development. Passion, talent, and skill are the particular ingredients in being able to build unique and extraordinary cars like ours.”
Lamborghini’s rapid and significant growth in both employment and industrial activity is the result of a fruitful collaboration between the company and trade unions, inspired by transparency and ongoing dialogue. The negotiations and agreements stipulated over recent years with the company RSU (in-company union representative body), and the unions FIOM-CGIL and FIM-CISL, are the result of a common objective: to increase Lamborghini’s competitiveness and enable continuous and sustained growth of employment; to safeguard the company know-how; to develop shared corporate welfare systems; and to continuously improve the economic and regulatory conditions for the workers.

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