Category: Official Press Release

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Mercedes-Benz Cars on the eve of Auto China 2018: The new A-Class L Sedan celebrates its world premiere in Beijing

24.

April 2018

Beijing

Press Contact for this Press Release (2)

Bettina Fetzer

Director Global Communications Mercedes-Benz Cars

bettina.fetzer@daimler.com

Tel: +49 711 17-75858

Fax: +49 711 17-79091184

Koert Groeneveld

Head of International Product & Technology Communications

koert.groeneveld@daimler.com

Tel: +49 711 17-92311

Fax: +49 711 17-94365

On the eve of Auto China 2018, Mercedes-Benz and Mercedes-Maybach have presented exclusive world premieres. Unveiled for the first time was the A-Class L Sedan, made in China for China. Providing the backdrop for the premiere of the Vision Mercedes-Maybach Ultimate Luxury was the Mercedes-Maybach vernissage at the ENJOY Art Museum. The show car and an exclusive furniture collection based on its design were inspired by influences from the Chinese market and embody the traditional values of the luxury brand.

With the current design language characterised by clear shapes and sensual surfaces, the high safety levels thanks to the latest driver assistance systems with S-Class functions and the MBUX infotainment system – Mercedes-Benz User Experience, the Chinese A-Class L Sedan has all the virtues of the new compact class family from Mercedes-Benz. One highlight is the intelligent MBUX voice control with natural speech comprehension, which masters several Chinese regional dialects, including Sichuan and Cantonese.
“This car is made specifically for the Chinese market. The long-wheelbase A-Class Sedan is unparalleled in the compact segment, bringing together outstanding comfort with a fresh and dynamic design and top-notch technology. It really takes safety and driver assistance to a new level. In fact, some features were even taken over from its big brother, the S-Class,” says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “We know that many people in China adore all things mobile, all things connected and all things digital. And we’l l bring all of this together in our new Mercedes-Benz user experience, MBUX.”
Mercedes-Maybach – the pinnacle of design
Also celebrating its world premiere was the Vision Mercedes-Maybach Ultimate Luxury show car. The design of the crossover between an exclusive high-end limousine and an SUV follows the philosophy of sensual purity. The study combines the comfort and typical strengths of both body variants. The opulent spaciousness paired with the elevated seating position, elegant design and exquisite materials, especially in the rear, deliver an unparalleled feeling of luxury. This automobile represents the very essence of Mercedes-Maybach values – traditional craftsmanship, exclusivity and individualisation.
“Our Mercedes-Maybach brand is strongly inspired by elements from the Chinese market. The long tradition of refined craftsmanship in China inspires us to pay even more attention to elaborate details. This is also why we are presenting the new Maybach collection and the new Vision Mercedes-Maybach Ultimate Luxury in Beijing this year,” says Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales.
“The experience of ultimate luxury means the admiration for the sublime by sophistication,” says Gorden Wagener, Chief Design Officer for Daimler AG. “Our local design teams help us transfer local values and virtues into real products. Maybach inspires us big time.”
Top-notch perfection and craftsmanship
To bring the ultimate luxury and essence of the brand to life, the designers developed an idealised living environment to match the show car. It picks up on many elements of the Vision Mercedes-Maybach Ultimate Luxury – such as the colours, the rose gold detailing and the flowing interior lines.
Go to https://media.mercedes-benz.com/ to find the world premieres as video-on-demand and the Media Special on Auto China 2018.

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