Automobili Lamborghini Inaugurates New Museum and Waves Off The 50th Anniversary Miura Tour

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Stefano Domenicali, CEO of Automobili Lamborghini, today inaugurated the new Lamborghini Museum at the company's headquarters in Sant'Agata Bolognese near Bologna. The museum's layout and displays have been completely renovated, providing a new visitor experience including multimedia displays and activities. The inauguration was held to coincide with the first stage of the Miura Tour, the owners' rally celebrating the iconic super sports car's 50th anniversary, with a journey of over 500 km through the Italian regions of Emilia, Liguria and Tuscany. The participants' 20 Miuras, put on display at the heart of the company, were saluted by a flyby of four Eurofighters from the 36th Stormo Caccia (fighter squadron) of the Gioia del Colle airbase near Bari in southern Italy. The new Chief of Staff of the Italian Air Force, Lt. Gen. Enzo Vecciarelli, was present.
Stefano Domenicali remarked: “The inauguration of the new Museum on the same day as the Miura Tour sets off, sends out a clear signal on Lamborghini's commitment to honoring its history. The Museum, which has been designed as an authentic experience for visitors, will be a key attraction for an ever-increasing number of arrivals from around the world. The new layout now provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand's past to its future.”

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Automobili Lamborghini inaugurates new museum and waves off the 50th anniversary Miura tour

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Automobili Lamborghini weiht neues Museum ein und gibt den Startschuss für die Tour zum 50. Jubiläum des Miura

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Automobili Lamborghini inaugura il suo nuovo Museo e dà avvio al Tour per i 50 anni della Miura

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An exhibition dedicated to Ayrton Senna inaugurated at the Lamborghini Museum at Sant’Agata Bolognese

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Sant’Agata Bolognese, 12 April, 2017 – Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, inaugurated the Ayrton Senna exhibition at the Lamborghini Museum in Sant’Agata Bolognese.
The event welcomed the participation of Ercole Colombo and Giorgio Terruzzi, curators of the photographic record, and Mauro Forghieri and Daniele Audetto, who attended the test drive in 1993 when Senna drove a McLaren fitted with a Lamborghini engine on the Estoril circuit.
Every race car ever driven by the Brazilian champion is on display, from his debut outing to his tragic accident, heightening the appeal of the “Ayrton Senna. The last night” photography exhibition. The cars on display include the white MP4/8, identical to the one tested at Estoril, along with its engine.
The exhibition is open daily from 12 April to 9 October, including Sundays, from 9.30 am to 7 pm, and runs alongside the Lamborghini Museum’s permanent collection.

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An exhibition dedicated to Ayrton Senna inaugurated at the Lamborghini Museum at Sant'Agata Bolognese

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Inaugurata la mostra su Ayrton Senna al Museo Lamborghini di Sant'Agata Bolognese

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Ayrton Senna und sein Mythos – Ausstellungseröffnung im Lamborghini Museum in Sant'Agata Bolognese

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“Lamborghini. Design Legend”, the exhibition celebrating Lamborghini Design, Opens at the Erarta Museum of Modern and Contemporary Art in St. Petersburg

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St. Petersburg/Sant’Agata Bolognese, September 7, 2017 – “Lamborghini. Design Legend” is opening at the Erarta Museum of Modern and Contemporary Art in St. Petersburg. The exhibition tells the story behind the design tradition of the House of the Raging Bull, from its founding to the present day. Visitors will be able to view some of the most iconic models from the brand’s history, displayed alongside paintings created by the Lamborghini Centro Stile, immersing themselves in a journey through an evolution of forms and styles that were not only ahead of their time, but also set a new standard for the automotive world. Lamborghini design is a highly innovative language, which flowed from the pen and the creative genius of great masters of design such as Marcello Gandini.
In the words of Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, “We are truly pleased to have received this invitation from the Erarta Museum. An exhibition dedicated to our design confirms the extraordinary contemporary nature and revolutionary scope of Lamborghini's stylistic language. We wish Erarta much success for this exhibition, reflecting the success our vehicles are enjoying in the world. We are glad that a noble and beautiful city such as St. Petersburg, imbued with an Italian flavor thanks to Palladio, can serve as the backdrop for it.”
As Erarta’s Director of Communications, Ekaterina Atoyan-Milyukova, stated, “Lamborghini's design evolution and technological innovations have become not only a part of the history of the automotive world, but a part of the history of art itself. Each Lamborghini model, with its cultural significance and authenticity, has the quality of a true work of art. The Erarta Museum is therefore pleased to welcome the prestigious Italian car company Lamborghini, whose exhibition is further proof of our ongoing commitment to exhibiting the finest examples of contemporary art.”
The company’s history is told through 5 vehicles and 6 style models, illustrating the journey from the aristocratic elegance of its beginnings (perfectly embodied by a 400 GT with a 1965 body by Carrozzeria Touring Superleggera) to the 1966 revolution in taste and technology represented by the Miura (the first Gandini masterpiece with a body by Carrozzeria Bertone). A Centenario, created in 2016 by Centro Stile Lamborghini under the guidance of Mitja Borkert, provides the link to the Lamborghini design of today.
The exhibition is further enriched by the presence of two large-scale canvases (5×2 m), one depicting the Countach and the other the Centenario, executed by one of Lamborghini’s designers.
The exhibition also features engines, including the one that was the ten-time winner of the World Powerboat Championship, and the company’s contemporary racing activities represented by a rare Diablo GT and a Gallardo Super Trofeo.
The exhibition, which will be the first held in a newly opened wing of the museum, will run from 8 September to 17 December.
For other photos and video material: media.lamborghini.com​​​​For more information on Automobili Lamborghini: www.lamborghini.com

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“Lamborghini Design Legend”, the exhibition Opens at the Erarta Museum of Modern and Contemporary Art in St. Petersburg

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Inaugurata “Lamborghini. Design legend”, la mostra sul design Lamborghini al Museo d’arte Moderna e Contemporanea Erarta

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Lamborghini inaugurates new carbon fiber research center Advanced Composite Structures Laboratory in Seattle, WA

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Sant'Agata Bolognese / Seattle (WA), June 20, 2016 – Automobili Lamborghini is celebrating the grand opening for the new Seattle-based carbon fiber research facility, the Advanced Composite Structures Laboratory (ACSL).
Operating as an entity outside of the company's headquarters in Sant'Agata Bolognese, the ACSL is responsible for unlocking new potential in carbon fiber. The breakthroughs that take place here go on to influence developments in Lamborghinis of the future. The official grand opening of the new ACSL also marks the 30th anniversary of Lamborghini's use of carbon fiber reinforced polymer in its vehicles.
“Carbon fiber is a material that Lamborghini has a long history with. Starting with the Countach Quattrovalvole and continuing today, it is one of the most important keys to the success of our cars in the past, present and future,” said Stefano Domenicali, Automobili Lamborghini Chief Executive Officer.
Seattle is a strategic location for the ACSL, particularly because of its collaboration with Boeing in working toward carbon fiber innovations that are beneficial in both automotive and aerospace applications.
“Seattle is a nexus for innovation and Lamborghini's choice to base its carbon fiber research center here reflects that,” Washington State Gov. Jay Inslee said, “Lamborghini's Advanced Composite Structures Laboratory, their continued success in developing breakthrough technology, and their collaboration with Boeing is a benefit and a point of pride for the city and the state of Washington.”
Forged Composite® is one of the most important developments to come from research within the ACSL which shortens the amount of production time required to form components by comparison the traditional labor techniques.
The technology made its debut in 2010 with the Sesto Elemento limited series supercar where it served in a structural capacity and as proof of how capable the rapid-formed material is. Such continued refinements in the manufacturing process have allowed Lamborghini to enhance its finished product for structural and aesthetical application in 2013.
“By continuing to develop our patented Forged Composite materials, we are able to create a product that can enhance Lamborghini super sports cars in both their performance and their appearance,” said Maurizio Reggiani, Board Member, R&D. “The ability to leverage this kind of lightweight material gives Lamborghini an advantage that will benefit our cars – as well as production process – in the future.”
Lamborghini's dedication to leading the industry in carbon fiber innovation goes beyond material development through the ACSL to find and recruit young, talented engineers from around the world.
Lamborghini debuted the latest car to showcase its mastery of carbon fiber during the 2016 Geneva Motor Show. The Centenario, which was on display for the exclusive event, is available in a body made of fully exposed carbon fiber.
Meant to mark what would have been company founder Ferruccio Lamborghini's 100th birthday, the Centenario is a marriage between acknowledgements of past milestones and technological “firsts.” Appropriately, it is only available in a very limited production run of 20 coupes and 20 Roadsters.

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Lamborghini inaugura l'Advanced Composites Structures Laboratory

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Paolo Poma appointed new CFO of Automobili Lamborghini

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Sant’Agata Bolognese, 12 June 2017 – Automobili Lamborghini has appointed Paolo Poma as Chief Financial Officer and Managing Director. He will join the team led by Chairman and Chief Executive Officer, Stefano Domenicali, effective immediately.
In his new role, Paolo Poma will be responsible for finance, administration and control, IT, legal affairs, compliance and risk management. Poma will be taking over from Werner Neuhold, who has been appointed Chief Compliance Officer (CCO) at AUDI AG.
Born in Bergamo on 22 June 1966, Poma received his degree in Engineering Management from the Polytechnic University of Milan. He began his career in the construction sector, where he worked in operations, then went on to earn his Master’s in Business Administration from the SDA Bocconi School of Management.
In 2000 he went to work for McKinsey & Co. in Milan and, after two years, was appointed Director of Planning and M&A for Ducati. In 2005, he took over the same position at the Tenaris Group in Buenos Aires.
In 2007, he returned to Ducati, where he filled various finance roles with increasing levels of responsibility, until his appointment as CFO in 2011.
Following Ducati’s acquisition by the VW Group in 2012, he guided the company through its integration into the group and, in 2015, he was appointed Chief Financial Officer and Managing Director of Volkswagen Group Italia, from where he has joined Lamborghini.

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Paolo Poma neuer CFO von Automobili Lamborghini

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Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT

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Sant’Agata Bolognese/Cambridge (MA), 7 November 2017 – Automobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car.
On the occasion of this announcement Lamborghini presents the new design concept “Lamborghini of the Terzo Millennio”. The concept physically imagines design and technology theories of tomorrow, while sustaining the visual intrigue, breath-taking performance and, most importantly, the visceral emotion found in every dimension of a Lamborghini. It is made for future super sports car enthusiasts.
The technological goal of the project is to enable Lamborghini to address the future of the super sports car in five different dimensions: energy storage systems, innovative materials, propulsion system, visionary design, and emotion.
The first two dimensions are conceived together with the two laboratories at the Massachusetts Institute of Technology: the “Dinca Research Lab”, led by Prof. Mircea Dinca, Department of Chemistry and the “Mechanosynthesis Group”, led by Prof. Anastasios John Hart, Department of Mechanical Engineering. The collaboration is substantially financed by Automobili Lamborghini and intended to lead to radical innovation in energy storage systems technology and material science.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, says: “Exactly one year ago we have signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology which marked the start of a collaboration between two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
Collaborating with MIT for our R&D department is an exceptional opportunity to do what Lamborghini has always been very good at: rewriting the rules on super sports cars. Now we are presenting an exciting and progressive concept car. We are inspired by embracing what is impossible today to craft the realities of tomorrow: Lamborghini must always create the dreams of the next generation.”
Energy Storage SystemsThe strategy of creating super sports cars with uncompromising performance generates Lamborghini’s motivation to revolutionize the approach to energy storage, moving away from conventional batteries and investigating the potential of supercapacitors to equip the Terzo Millennio.
This is in line with the application of low voltage supercapacitors in the V12 Aventador, which started five years ago. The next logical step is the development of a storage system able to deliver high peak power and regenerate kinetic energy with very limited influence from aging and cycling during the vehicle’s life, and with the ability to symmetrically release and harvest electric power. Thus, the collaboration with Prof. Mircea Dinca is aiming to overcome the limits of today’s technology and close the gap on conventional batteries’ energy density while preserving the high power, symmetrical behavior and the very long lifecycle related to supercapacitor technology.
Prof. Dinca says: “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle. We look forward to teaming up with their engineers and work on this exciting project”.
Innovative materialsTo support this revolution in energy storage systems, materials and their functions have to change, too. Lamborghini aims to further develop its leadership in the design and production of carbon fiber structures and parts, enhancing its ability to develop features and functions that take lightweight materials to the next level.
For this reason, the cooperation with Prof. John Hart will investigate the new manufacturing routes for carbon fiber materials constituting the bodyshell of the Terzo Millennio, which will also act as an accumulator for energy storage and enable the complete body of the car to be used as a storage system. Prof. Hart says, “we are thrilled to combine our expertise in advanced materials and manufacturing with the vision and support of Automobili Lamborghini, and to realize new concepts that will shape the future of transportation.”
The project also aims to combine the technology to continuously monitor the whole carbon fiber structure, both visible and invisible, with the concept of “self-healing”: the target is to provide the Terzo Millennio with the ability to conduct its own health monitoring to detect cracks and damages in its substructure derived from accidents. In this case a self-repairing process starts via micro-channels filled with healing chemistries, reducing to zero the risks of small cracks propagating further in the carbon fiber structure. This allows further weight reduction with increased use of carbon fiber or the application of CFK to high-fatigue parts.
Propulsion SystemThe energy storage system goes hand-in hand with performance: each wheel incorporates an integrated electric engine, perpetuating the commitment to four-wheel drive and in the meantime harvesting the opportunities provided by electric motors: high torque, reversibility, and the possibility of moving energy by wire. The Terzo Millennio therefore also embodies the first steps for Lamborghini to go in the direction of creating a “Lamborghini Electric”. Moving the electric motors into the wheels has another positive effect: freedom for designers and aerodynamicists.
DesignThe Terzo Millenio is the visionary outcome conceived by the Lamborghini Centro Stile to express future design elements, taking into account the radical changes in technology and anticipating elements of forthcoming Lamborghini design. An example for a very strong statement is the evolution and further development of the Lamborghini typical Y-signature in the front and rear lights.
As a result of the change in technologies the design can be a radical expression of aerodynamic supremacy, based around an entirely new architecture, totally dedicated to perfecting airflow. A highly advanced monocoque based on Lamborghini’s Forged Composite technology can be modelled, containing only the energy accumulation system and driver’s and co-driver’s seats, inspired by race cars.
EmotionFundamental to a Lamborghini hypercar of the future is sustaining the emotion of driving a Lamborghini, and an immersive driver experience. The responsiveness of the electric motors, the four-wheel torque control and the dynamic body control system will enhance the driver’s experience, projecting it into the third millennium. Finally, the consequent aerodynamics and innovative lightweight approach will result in a new dimension of longitudinal as well as lateral dynamics, in this combination until today unknown from electrified cars.
The Terzo Millenio’s virtual cockpit allows more than travelling the highways of a future world: its Piloted Driving simulation allows the driver to be taken around a track such as Imola by a virtual expert before the driver takes over to feel like a ‘pilot’ himself, experiencing the real car and circuit while following the virtual ghost car.

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Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT

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La Lamborghini Terzo Millennio: un sogno e una visione del futuro basati sulla collaborazione con il MIT

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Lamborghini Terzo Millennio: Zukunftsvision und Traum in Zusammenarbeit mit dem MIT

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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Lamborghini presenta l’Ad Personam Studio Una nuova area dedicata al programma di personalizzazione

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Automobili Lamborghini Starts Bioengineering Carbon Fiber composite Study in Collaboration with Houston Methodist Research Institute

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Mauro Ferrari, Ph.D., visiting Sant’Agata Bolognese
Sant’Agata Bolognese/Houston (USA), 30 May 2017 – Automobili Lamborghini is collaborating with Houston Methodist Research Institute, to share its expertise in the study of carbon fiber composite materials.
The ongoing research project is focused on a biocompatibility study of composite materials to be used mainly in prosthetic implants, but also in subcutaneous devices. The aim is to identify new materials that are lighter, better tolerated by the human body, and more resistant over time than those currently used in the medical field.
Mauro Ferrari, Ph.D., President and CEO of the Houston Methodist Research Institute, was welcomed in Sant’Agata Bolognese by Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini.
Mauro Ferrari is an Italian scientist engaged mainly in nanotechnology research and in the field of applied bioengineering in medicine.
Automobili Lamborghini is a leader in the research and production of carbon fiber composite materials, and the Advanced Composite Lightweight Structures Department of Research & Development provides its experience not only in the automotive field but also in other sectors including biomedical.
In addition to Houston Methodist Research Institute, Lamborghini collaborates in Italy, on this and other research projects, with the Occupational Medicine Unit of Bologna University Hospital Authority St. Orsola-Malpighi Polyclinic (Prof. F.S. Violante, Dr. M.C. Nucci, Dr. V. Lodi), the Neurosurgery of IRCCS Institute of Neurological Sciences of Bologna (Dr. C. Sturiale, Dr. N. Acciarri), the Neurosurgery Humanitas University Rozzano-Milano (Prof F. Servadei), the CNR Institute of Neuroscience and Humanitas (Prof. M. Matteoli, Dr. M.L. Malosio) and IRCSS Rizzoli Orthopedic Institute of Bologna (Dr. S. Boriani, Dr. M. Girolami, Dr. M. Fini).

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Automobili Lamborghini startet mit dem Methodist Houston Research Institute medizinisches Forschungsprojekt über Carbonf

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Automobili Lamborghini avvia con il Houston Methodist Research Institute una collaborazione per lo studio dei materiali

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Raphael Richmond

Raphael Richmond leads Ford Motor Company’s Corporate Compliance Office, whose mission is to promote and preserve Ford’s culture of ethics and compliance within its dynamic global business. Prior to taking on this leadership role as Ford’s Global Director of Compliance, Ms. Richmond worked with Ford’s executive team to ensure legal compliance with corporate financial disclosures,… Continue reading Raphael Richmond