Top Employer’s recognition for SEAT comes as a beacon for attracting external talent

Top Employer’s recognition for SEAT comes as a beacon for attracting external talent

MARTORELL, 31-Jan-2019 — /EuropaWire/ — SEAT’s recognition as a Top Employer in Spain consolidates the company’s commitment to the professional development of its more than 15,000 employees.

Top Employer has given the car maker its seal of approval for the fifth year in a row making SEAT one of the best companies to work for in Spain.

SEAT is the largest employer in the automotive sector in Spain. Some 97% of the workers have an open-ended contract with SEAT. Balancing work and private life, talent recruitment policies, specialised training in Industry 4.0 or the health and well-being service provided to all the professionals are examples of the company’s commitment to quality employment and attracting talent.

SEAT has worked over the past years to improve its human resources policy whereby working conditions, flexibility, career growth and employee well-being are at the core of every initiative.

Top Employer’s certificate evaluates businesses all over the world that offer the best working conditions and are the most attractive for employees.

In the Spain’s automotive sector, SEAT was the first company to receive this distinction.

SEAT Vice-president for Human Resources Xavier Ros:

“in a context where the sector’s professional profiles are going to change, the acknowledgement as Top Employer strengthens us on two fronts – firstly, it is a recognition to the entire workforce, so they can be even prouder to be working for SEAT and feel that their future lies with the company; and secondly, it is a beacon to attract external talent with different profiles, who might otherwise not consider they could have a prosperous career at a carmaker whose business model is undergoing a deep transformation.”

SEAT’s labour relations framework has been established by its collective bargaining agreement, signed back in 2016 and is notable for its flexibility and modernity.

Enhancements are made to the variable remuneration system and new measures have been put in place to boost competitiveness and make the company ready for the production increases that have taken place in recent years. The agreement consolidated the variable remuneration system, added an increase in several salary concepts and extended the social benefits provided to the workforce, such as the possibility of having more paid leave.

In addition SEAT has also implemented a new Employer Branding strategy with several initiatives to attract and retain talent. One of the most prominent was SEAT DisrUP. The event aims at connecting with the most promising talent by inviting young people to reflect on and come up with mobility solutions for users in large urban areas. All these initiatives are included in the SEAT Talent Xperience project that the company is promoting to attract professionals with a technical and digital profile to face the company’s future challenges.

In recent years, SEAT has invested close to 17 million euros annually in continuous training for its workforce. SEAT has implemented a training programme focusing on the future challenges posed by Industry 4.0, aimed at the entire workforce. To date, more than 2,000 employees have followed the programme.

SEAT’s worker healthcare and well-being service, spearheaded by the CARS Healthcare and Rehabilitation Centre, provides all SEAT employees with advanced preventive, healthcare and rehabilitation services in areas ranging from orthopedics, cardiology, gynecology and mental health to image diagnostics, physiotherapy, fitness and rehabilitation.

In 2018, more than 70,000 treatments were performed in these facilities for SEAT employees.

SOURCE: SEAT

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New Mercedes-Benz Ad to Air During the Big Game: “Say the Word” and the World is Yours to Command

31.

January 2019

Stuttgart/Atlanta

Commercial spotlights the all-new A-Class and transformative, industry-leading Mercedes-Benz User Experience (MBUX) interface
JANUARY 31, 2019 (ATLANTA) – Envision a universe with you at the center, calling the shots. What would you do if the whole world followed your every command?
That’s not Big Game fiction, that’s exactly how it feels inside the brand-new A-Class – the high-tech, gateway sedan for the Mercedes-Benz model line with a Manufacturers Suggested Retail Price (MSRP) of $32,500 – making its official introduction during the Big Game at the Mercedes-Benz Stadium on Sunday, February 3.

The new model features an industry-leading, in-vehicle command center, Mercedes-Benz User Experience (MBUX), pairing natural voice recognition with voice-activated artificial intelligence (AI) technology to seamlessly integrate with today’s multitasking lifestyle. Chilly? Say, “I’m cold.” Mood lighting? Best brunch around? Playlist or podcast? Last night’s football scores? Just say “Hey Mercedes…,” and the vehicle does the rest, along the lines of in-home virtual assistants.
The comedic, star-studded 60-second commercial, “Say the Word,” which will air during the second quarter of the game, features an A-Class owner making his way through his city – exercising omnipotence over everyday dilemmas, sports outcomes ATMs and the fate of iconic pop culture characters – as well as transforming a lofty, operatic crescendo into a rap concert.
The madcap ad features Atlanta-based, award-winning, “Dirty South” rapper/actor Ludacris, PGA champion Rickie Fowler, iconic Looney Tunes characters, film and television legend Lassie© and several more surprises.*
“Put simply, we are changing the way drivers interact with their cars, and we’re starting with our all-new entry-level model. MBUX is a game-changer and we think that once aware of the A-Class price point and technology, a lot of people who hadn’t considered Mercedes or thought owning one was still several years away will want to take a look. And, given that we have some of the highest owner loyalty in the industry, once these new buyers join the brand, they’re likely to stay for quite some time – that’s why we’r e debuting it on one of the biggest stages in the world, ” said Drew Slaven, vice president of marketing for MBUSA.
The A-Class, a stylish five-passenger sedan, will soon arrive at Mercedes-Benz dealerships across the country. Its breakthrough MBUX interface consists of: AI to learn driver preferences and provide customized suggestions based on them, as well as to grasp language and intent to divine answers to spoken queries; augmented reality to superimpose navigation data onto a wide-angle image of the road ahead; and natural language recognition that allows users to speak informally instead of memorizing a roster of commands.

“Say the Word” was created by Merkley+Partners (New York), MBUSA’s lead marketing agency and directed by DGA award-winning Noam Murro, with visual effects by Blacksmith, and cartoon animation by ATK PLN. It is part of a fully integrated marketing initiative which also includes digital campaigns, social media, print and radio executions, collateral, local event activations and community elements. An additional TV spot will debut closer to launch. “Say the Word” can be viewed here with images available to accredited journalists on the MBUSA media website.
*©2019 Classic Media, LLC. LASSIE, associated images and other indicia are trademarks of and copyrighted by Classic Media, LLC. All rights reserved.
LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s19)

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Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Artur Demirci

Manager Lifestyle-, Brand- and Social Media Communications

artur.demirci@daimler.com

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Facelift for the Mercedes-Benz MPV: The new V-Class – the successful model just got even more attractive

31.

January 2019

Stuttgart

Press Contact (2)

Diana Boch

Product Communications Mercedes-Benz V-Class and Travel Vans

diana.boch@daimler.com

Tel: +49 711 17-52406

Fax: +49 711 17-52030

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Product Communications Mercedes-Benz V-Class, X-Class and Travel Vans

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The Porsche Newsroom is a service provided by the Porsche Communication for journalists, bloggers and the online community. The official website of Porsche AG can be reached at www.porsche.com © 2019 Dr. Ing. h.c. F. Porsche AG.*The data presented here was recorded using the Euro 5 test procedure (715/2007/EC, 692/2008/EC, 566/2011/EC and ECE-R 101) and the NEDC (New… Continue reading Office insights

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