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Plug-In Vehicles = 14% of Vehicle Sales in Sweden in November

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Published on December 5th, 2019 |

by Zachary Shahan

Plug-In Vehicles = 14% of Vehicle Sales in Sweden in November

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December 5th, 2019 by Zachary Shahan

Norway gets most of the glory for electric vehicle sales leadership, or China does for the sheer volume of sales there (approximately half of the global market), but there are a few other country markets with notable electric vehicle market share (if not volume) that are fun to track and interesting to compare to Norway. One of those markets is Sweden, which very quietly sits near the top of EV market share rankings, only trailing Norway and Iceland.

Another interesting thing about the market is how big plug-in hybrids are there. I assume there are at least a few reasons for this — the long distances people might need to drive from time to time, the extreme cold, the general brand preferences in the country (and what plug-in models those brands offer), and the popularity of somewhat affordable SUVs … while the Mitsubishi Outlander PHEV is basically the only affordable plug-in SUV on the market. In fact, this is one of the only markets where the Tesla Model 3 isn’t at the top of the list for year-to-date sales because of that Japanese beast, as EV Volumes data point out.

As you can see from those charts, Swedes are in love with Kia, Volvo, and Volkswagen plug-in hybrids. The fully electric top selling Tesla Model 3, Renault Zoe, and Nissan LEAF also do fairly well. That said, compared to other markets, it seems that the Tesla Model 3 still has a lot of potential for growth in the country, and certainly the Model Y as well.

But the burning question is: how will the Tesla Cybertruck do in this freezing cold market?

Back to 2019, though, Jose Pontes points out that Sweden’s plug-in vehicle market was up 37% in November 2019 compared to November 2018, fully electric vehicle market shared dropped from 5% to 3% in that time period, and plug-in hybrid sales rose from 7% to 11% of the national market. In total, that put the November plug-in vehicle sales at 14% of the market, while it sits at 12% for the year through November.

Further, if you’re curious or confused because you see that Volkswagen Passat GTE (a plug-in hybrid) at the top of the November chart but not very high up in the January–November 2019 chart, note that November was just the Passat GTE’s second month on the market.

If you like seeing these sales charts with “Others” included (all plug-in vehicle models outside the top 20 combined), here are those charts:

If you’d like to buy a Tesla Model 3, Model S, or Model X and get some free Supercharging miles, feel free to use my special, magical, unicorn-blessed referral code: https://ts.la/zachary63404. You can also get a $100 discount on Tesla solar with that code. There is currently no use for a referral code when putting down a reservation for a Cybertruck or Model Y.
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About the Author

Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.

Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.

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Plug-In Vehicles = 59% of Vehicle Sales in Norway in October

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Published on December 5th, 2019 |

by Zachary Shahan

Plug-In Vehicles = 59% of Vehicle Sales in Norway in October

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December 5th, 2019 by Zachary Shahan

When it comes to electric vehicle adoption, Norway is king of the hill. Nearly 2 out of every 3 passenger vehicles sold in Norway come with a plug. In October, the plug-in vehicle share was 59%, a bit higher than the 56% plug-in vehicle hold for January–October.

Most of those plug-in vehicle sales are sales of fully electric vehicles (36% of all vehicle sales in October), but plug-in hybrids aren’t far behind (23% of vehicle sales).

The top selling vehicle (of any kind) in the market so far in 2019 is far and away the Tesla Model 3. It holds 21% of this large EV market, which means more than 10% of the entire country’s vehicle sales. However, with 4th quarter boats yet to arrive with new shipments, October’s Model 3 deliveries were just 121. It’s just outside of the October top 10 with that total.

The outgoing Volkswagen e-Golf somehow held onto a strong and easy second place finish. That bodes well for the nearing arrival of the Volkswagen ID.3 and ID.4.

Continuing its steady podium positioning, the Nissan LEAF then coasted in when it came to January–October sales, according to OFV of Norway (hat tip to Jose Pontes).

Surpassing the top 3 vehicles of the year, the Audi e-tron sprinted to the gold medal position for the month of October, its first time on the monthly winner’s stand. That placement is especially surprising considering how expensive the e-tron is, but it demonstrates that Norwegians love the Audi brand, love SUVs, and are not as price sensitive as most other markets.

The only remaining question I have about the Norwegian market: how many Cybertrucks will Norwegians order?

Okay, I’m also curious how many Model Ys they’ll order and how long it will take to replace the Model 3 at the top of the charts.

If you like seeing these sales charts with “Others” included (all plug-in vehicle models outside the top 20 combined), here are those charts:

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