Category: Automotive

Building sub-brands within the mother brand is the way forward:’ Ashish Gupta, Brand Director, Volkswagen India

Building strong product brands is the way ahead for customer retention, says Ashish Gupta, Volkswagen India’s Brand Director. The German auto major who has established iconic brands like Golf and Beetle brands globally was successfully able to carve a space for itself for Polo hatchback in a highly competitive market when it entered.  Gupta says the… Continue reading Building sub-brands within the mother brand is the way forward:’ Ashish Gupta, Brand Director, Volkswagen India

Matt Prior: Falling in love with the Lotus Elise S1

Today, I have become the envy of my colleagues while some of us are gathered in North Yorkshire to test a bunch of electric driver’s cars. The fun EV that I had hoped to bring was sufficiently new that it couldn’t make it even in early left-hand-drive form, so I’ve had to arrive in something… Continue reading Matt Prior: Falling in love with the Lotus Elise S1

@niche: Cash-poor transportation startups gambling for fresh capital002871

As transportation and electrification startups struggle to raise capital, they are increasingly asking shareholders to increase the number of authorized shares. The thinking goes that having more shares increases the flexibility to sell them directly, use them to back secured debt or perform a host of other financial engineering moves. In blackjack, the move pays… Continue reading @niche: Cash-poor transportation startups gambling for fresh capital002871