Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

Discover the video https://youtu.be/JKerYV2j4rk​
If you want to embed the video in your website, here is the code:
<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/JKerYV2j4rk​​” frameborder=”0″ allowfullscreen></iframe>

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
DE
IT

EN

Lamborghini launches the Ad Personam Studio

DE

Lamborghini eröffnet Ad Personam Studio in Sant'Agata Bolognese

IT

Lamborghini presenta l’Ad Personam Studio Una nuova area dedicata al programma di personalizzazione

RELATED

Lamborghini Media Center

RELATED

Lamborghini Media Center

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication – New content available

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Super sports car technologies and dynamics of Aventador S coupé, coupled with open-air driving pleasure Naturally-aspirated V12 producing 740 hp, accelerating 0-100 km/h in 3.0 seconds with top speed 350 km/h (217 mph)Aerodynamic design and development optimising the open-air experience for driver and passengerDedicated Ad Personam color and trim options, extensive use carbon fiberSant’Agata Bolognese, 6 September 2017 – The Aventador S Roadster is presented by Automobili Lamborghini at the IAA in Frankfurt, combining the technologies and driving dynamics of the Aventador S with an emotive open air driving experience.
“The new Aventador S Roadster sets new benchmarks in technology and performance on both road and track, with the roadster version adding a new dimension in driving enjoyment,” says Chairman and Chief Executive Officer, Stefano Domenicali. “The Aventador S Roadster offers the thrill of open air driving without compromising on driving dynamics or the occupants’ comfort, and adds a further luxurious dimension through the personalization options available.”
The Aventador S Roadster is the only mid-rear engine V12 super sports roadster. Alongside class-leading performance figures, the roadster’s unique status is enhanced by multiple color and trim options, including new materials and extensive use of carbon fiber as well as virtually limitless potential through Lamborghini’s Ad Personam personalization program.
Air and space – the aerodynamic roadster design
The roadster maintains the unmistakable design of the Aventador S along with unique features reflecting its roadster persona: a combination of distinctive Lamborghini design DNA and the result of extensive aerodynamic testing.
The car’s rear sports distinctively different lines to the coupé, giving the roadster its own aerodynamic character. An engine bridge runs from the back window to the rear in a mix of body color and matt black painted carbon fiber engine bonnet blades: a transparent option is also available to show off the V12 engine within. Sleek, removable, hardtop roof panels, weighing less than six kg, are convexly molded to ensure maximum cabin space for the occupants. Finished in matt black carbon fiber, optional specifications including high gloss black, shiny visible carbon fiber, and further Ad Personam possibilities. An easy fastening system allows the roof panels to be quickly removed and stored in the front trunk.
The rear window is electrically operated at the push of a button for drivers wanting to hear the beat of the V12 powerplant: while closed during roofless driving, the window minimizes cabin noise and airflow.
Color and trim, inside and out
Complementing external colors, five interior configurations are offered, featuring leather and Alcantara in single and bi-color combinations and various stitching and trim choices. Further external and internal packages such as ‘branding’ and ‘carbon fiber’ are offered, with the Ad Personam program for clients wanting to customize their Aventador S Roadster even further.
Clients can also select the internal specification of the roof panels: covered in black Alcantara framed by matt black carbon as standard, an optional Carbon Skin package (Lamborghini’s high tech fabric that is even lighter than Alcantara) can cover the interior roof panels as well as around the cockpit and parts of the cabin.
The Aventador S Roadster is launched in the Ad Personam Color Blu Aegir, inspired by the peaceful turquoise ocean hiding an indomitable force beneath: sophisticated yet powerful, with extensive use of carbon fiber.The wing mirrors and windscreen frame are finished in high gloss carbon fiber while the lower part of the car including front and rear bumper, side skirts, air intakes and outlets are in visible carbon fiber.
The configuration internally demonstrates the potential of the Ad Personam program, using Blu Delphinus leather contrasted with Bianco Polar, with Blu Delphinus S-trim stripes on seats, doors and dashboard and even the floor mats in blue and white.
Aventador S Roadster – design and technologies
The Aventador Roadster’s ‘S’ suffix denotes the design and technology advancements of the new model. The Roadster adopts the four-wheel drive, new active suspension, new four-wheel steering system, and the new EGO driving mode introduced on the Aventador S coupé, and with the redevelopment of every aspect of suspension and electronic control systems, its ‘total control concept’ assures superior drive, ride and performance.
Enhanced lateral control from the new four-wheel steering provides improved agility at low speed and more stability at high speed, combined with Lamborghini Dynamic Steering (LDS) for responsive feedback and sharper turn-in. Improved vertical control comes from updated pushrod suspension, new rear springs and Lamborghini Magneto-rheological Suspension (LMS) with revised kinematics adapted to the new four-wheel steering. A new real-time variable damping system optimizes wheel and body control and balance and ground stiffness is maximized.
A optimized ESC system improves longitudinal control for faster and more precise management of traction control and vehicle dynamics depending on driving mode selected, maximizing grip in all conditions and enhancing handling. The permanent four-wheel drive’s calibration allows for the stabilizing effect of the new rear-wheel steering, allowing more torque to the rear axle: when powering off, less torque is shifted to the front axle to allow a sporty but safe drive.
The active rear wing optimizes the car’s aerodynamic balance depending on speed and the selected drive mode, and its significantly enhanced overall aerodynamic design improves front downforce by more than 130% over the previous Aventador. With the wing in optimum position the roadster achieves over 50% overall efficiency at high downforce and in low drag more than 400%.
The Aventador S Roadster’s four driving modes allows selection of STRADA, SPORT and CORSA and the new EGO mode, each influencing every aspect of the car’s behavior through management of traction, steering and suspension. EGO allows the driver to set up his preferred criteria in each mode to suit his driving style.
Accelerating 0-100km/h in just 3.0 seconds, with a top speed equal to the Aventador S coupé of 350 km/h, the Aventador S Roadster weighs just 50 kg more than the coupé. Its 6.5 liter V12 engine outputs the same 740 hp as the coupé, with 690 Nm of torque at 5,500 rpm. The seven-speed lightweight Independent Shifting Rod (ISR) transmission provides robotized gearshifts in up to 50 milliseconds, with carbon ceramic brakes as standard. Dione 20”/21” rims are fitted with Pirelli P Zero tires especially developed for the Aventador S. Inside, the TFT digital dashboard can be customized to the driver’s preferences and Apple CarPlay™ is standard.
Price of the Lamborghini Aventador S Roadster and market delivery
The first customers will take delivery of the new Lamborghini Aventador S Roadster in February 2018 at suggested retail prices as follows:
Europe: EUR 313,666.00 (suggested retail price taxes excluded)UK: GBP 251,462.00 (suggested retail price taxes excluded)USA: USD 460,247.00 (suggested retail price – GGT included)China: RMB 7,478,513.00 (suggested retail price taxes included)Japan: YEN 46,267,692.00 (suggested retail price taxes included)
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com
Watch the live press conference on:
live.lamborghini (http://live.lamborghini)Youtube.com/Lamborghini ( https://www.youtube.com/user/Lamborghini)Facebook.com/Lamborghini (https://www.facebook.com/Lamborghini/)
Join the Conversation: #AventadorSRoadster

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
DE
IT

EN

The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication

DE

Aventador S Roadster

IT

Nuova Aventador S Roadster: prestazioni mozzafiato si fondono con l’emozione della guida open-air

RELATED

Watch the live press conference on live.lamborghini

Watch the live press conference on YouTube

Lamborghini Media Center

RELATED

Watch the live press conference on live.lamborghini

Watch the live press conference on YouTube

Lamborghini Media Center

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Record Sales for Automobili Lamborghini in the first six Months of 2016: Deliveries exceed 2,000 Units

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant'Agata Bolognese, 6 July 2016 – In the first six months of the 2016 fiscal year, Automobili Lamborghini set a new sales record in its history. With 2,013 cars delivered to customers the company surpassed the 2,000 unit mark for the first time in a half year period. Furthermore, June 2016 has been a record month in the company's history with 416 units delivered to customers worldwide.
“Thanks to the enlargement of the Huracán family, including introduction of the Spyder and rear-wheel drive version in markets worldwide in spring this year, we were able to deliver an exceptional sales performance in the first six months of 2016,” said Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini S.p.A. “With a solid order bank, not only for the Huracán, but also for our V12 model the Aventador, we aim to outperform the last year's sales record yet again.”
Lamborghini is a global brand and sales distribution is well-balanced among the three regions: EMEA (Europe, Middle East, Africa), America and Asia Pacific, which each account for approximately one third of global sales.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 1,882 units in the first half of 2015 to 2,013 units in the first half of 2016. This marks an increase of 7%. The largest markets are the USA, Japan, UK, Greater China and Germany.
Thanks to the 1,370 units delivered of the V10 Huracán model, the first half of 2016 has been the most successful semester yet in Lamborghini's history for V10 sales. Sales figures of the Huracán in the first 24 months after market introduction were up by 87% compared to its predecessor, the Gallardo, in the same period after market launch.
Deliveries to customers of the twelve-cylinder Aventador totaled 643 units. The success story of the Aventador is reflected also in sales figures for the first 58 months after market introduction, which were up by 127% compared to its predecessor, the Murciélago, in the same period after market launch.

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
IT
DE

EN

Record Sales for Automobili Lamborghini in the first six Months of 2016: Deliveries exceed 2,000 Units

IT

Automobili Lamborghini: vendite record nei primi sei mesi del 2016 Superate le 2.000 unità

DE

Rekordabsatz für Automobili Lamborghini in den ersten sechs Monaten 2016: Auslieferungen übersteigen erstmals 2.000 Einh

RELATED

Lamborghini Media Centre

RELATED

Lamborghini Media Centre

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Paolo Poma appointed new CFO of Automobili Lamborghini

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant’Agata Bolognese, 12 June 2017 – Automobili Lamborghini has appointed Paolo Poma as Chief Financial Officer and Managing Director. He will join the team led by Chairman and Chief Executive Officer, Stefano Domenicali, effective immediately.
In his new role, Paolo Poma will be responsible for finance, administration and control, IT, legal affairs, compliance and risk management. Poma will be taking over from Werner Neuhold, who has been appointed Chief Compliance Officer (CCO) at AUDI AG.
Born in Bergamo on 22 June 1966, Poma received his degree in Engineering Management from the Polytechnic University of Milan. He began his career in the construction sector, where he worked in operations, then went on to earn his Master’s in Business Administration from the SDA Bocconi School of Management.
In 2000 he went to work for McKinsey & Co. in Milan and, after two years, was appointed Director of Planning and M&A for Ducati. In 2005, he took over the same position at the Tenaris Group in Buenos Aires.
In 2007, he returned to Ducati, where he filled various finance roles with increasing levels of responsibility, until his appointment as CFO in 2011.
Following Ducati’s acquisition by the VW Group in 2012, he guided the company through its integration into the group and, in 2015, he was appointed Chief Financial Officer and Managing Director of Volkswagen Group Italia, from where he has joined Lamborghini.

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
IT
DE

EN

Paolo Poma appointed new CFO of Automobili Lamborghini

IT

Paolo Poma nuovo CFO di Automobili Lamborghini

DE

Paolo Poma neuer CFO von Automobili Lamborghini

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Lamborghini Magazine with augmented reality for the first time

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
IT
DE

EN

Lamborghini Magazine becomes the first automotive magazine in augmented reality

IT

Lamborghini Magazine in realtà aumentata

DE

Lamborghini Magazin erhält erstmals Augmented Reality

RELATED

Lamborghini Media Center

RELATED

Lamborghini Media Center

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Automobili Lamborghini expands prototype and pre-series vehicle development facilities, and opens new acoustic test room

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant’Agata Bolognese, 9 June 2017 – Automobili Lamborghini has significantly expanded its prototype and pre-series vehicle development areas, as part of the ongoing production facility growth in readiness for its Super SUV, the Urus. The existing building has been extended from 5.000 m2 to 7.000 m2.
A new acoustic test room, part of the overall expansion, was officially inaugurated with the attendance of Stefano Domenicali, Chairman and Chief Executive Officer, and Maurizio Reggiani, Board Member for Research and Development of Automobili Lamborghini.
The sound of a Lamborghini represents one of the most emotive experiences attached to the super sports car marque. The acoustic test room, which has been realized according to the latest technical standards, allows adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.
In line with Lamborghini’s continual quest for innovative solutions, the new facility also supports the acoustic adjustment of lightweight construction components, one of Lamborghini’s core competences. The new facility will additionally play an important role in the realization of future vehicle concepts and drive train systems.

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
DE
IT

EN

Automobili Lamborghini expands prototype and pre-series vehicle development facilities, and opens new acoustic test room

DE

Automobili Lamborghini erweitert PSC und Protoshop

IT

Automobili Lamborghini amplia lGÇÖedificio dedicato a prototipi e vetture pre serie e inaugura una nuova camera acustica

RELATED

Lamborghini Media Center

RELATED

Lamborghini Media Center

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Lamborghini inaugurates new carbon fiber research center Advanced Composite Structures Laboratory in Seattle, WA

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant'Agata Bolognese / Seattle (WA), June 20, 2016 – Automobili Lamborghini is celebrating the grand opening for the new Seattle-based carbon fiber research facility, the Advanced Composite Structures Laboratory (ACSL).
Operating as an entity outside of the company's headquarters in Sant'Agata Bolognese, the ACSL is responsible for unlocking new potential in carbon fiber. The breakthroughs that take place here go on to influence developments in Lamborghinis of the future. The official grand opening of the new ACSL also marks the 30th anniversary of Lamborghini's use of carbon fiber reinforced polymer in its vehicles.
“Carbon fiber is a material that Lamborghini has a long history with. Starting with the Countach Quattrovalvole and continuing today, it is one of the most important keys to the success of our cars in the past, present and future,” said Stefano Domenicali, Automobili Lamborghini Chief Executive Officer.
Seattle is a strategic location for the ACSL, particularly because of its collaboration with Boeing in working toward carbon fiber innovations that are beneficial in both automotive and aerospace applications.
“Seattle is a nexus for innovation and Lamborghini's choice to base its carbon fiber research center here reflects that,” Washington State Gov. Jay Inslee said, “Lamborghini's Advanced Composite Structures Laboratory, their continued success in developing breakthrough technology, and their collaboration with Boeing is a benefit and a point of pride for the city and the state of Washington.”
Forged Composite® is one of the most important developments to come from research within the ACSL which shortens the amount of production time required to form components by comparison the traditional labor techniques.
The technology made its debut in 2010 with the Sesto Elemento limited series supercar where it served in a structural capacity and as proof of how capable the rapid-formed material is. Such continued refinements in the manufacturing process have allowed Lamborghini to enhance its finished product for structural and aesthetical application in 2013.
“By continuing to develop our patented Forged Composite materials, we are able to create a product that can enhance Lamborghini super sports cars in both their performance and their appearance,” said Maurizio Reggiani, Board Member, R&D. “The ability to leverage this kind of lightweight material gives Lamborghini an advantage that will benefit our cars – as well as production process – in the future.”
Lamborghini's dedication to leading the industry in carbon fiber innovation goes beyond material development through the ACSL to find and recruit young, talented engineers from around the world.
Lamborghini debuted the latest car to showcase its mastery of carbon fiber during the 2016 Geneva Motor Show. The Centenario, which was on display for the exclusive event, is available in a body made of fully exposed carbon fiber.
Meant to mark what would have been company founder Ferruccio Lamborghini's 100th birthday, the Centenario is a marriage between acknowledgements of past milestones and technological “firsts.” Appropriately, it is only available in a very limited production run of 20 coupes and 20 Roadsters.

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
DE
IT

EN

Lamborghini inaugurates Advanced Composite Structures Laboratory

DE

Lamborghini eröffnet neues Carbon Forschungslabor in Seattle

IT

Lamborghini inaugura l'Advanced Composites Structures Laboratory

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Automobili Lamborghini Starts Bioengineering Carbon Fiber composite Study in Collaboration with Houston Methodist Research Institute

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Mauro Ferrari, Ph.D., visiting Sant’Agata Bolognese
Sant’Agata Bolognese/Houston (USA), 30 May 2017 – Automobili Lamborghini is collaborating with Houston Methodist Research Institute, to share its expertise in the study of carbon fiber composite materials.
The ongoing research project is focused on a biocompatibility study of composite materials to be used mainly in prosthetic implants, but also in subcutaneous devices. The aim is to identify new materials that are lighter, better tolerated by the human body, and more resistant over time than those currently used in the medical field.
Mauro Ferrari, Ph.D., President and CEO of the Houston Methodist Research Institute, was welcomed in Sant’Agata Bolognese by Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini.
Mauro Ferrari is an Italian scientist engaged mainly in nanotechnology research and in the field of applied bioengineering in medicine.
Automobili Lamborghini is a leader in the research and production of carbon fiber composite materials, and the Advanced Composite Lightweight Structures Department of Research & Development provides its experience not only in the automotive field but also in other sectors including biomedical.
In addition to Houston Methodist Research Institute, Lamborghini collaborates in Italy, on this and other research projects, with the Occupational Medicine Unit of Bologna University Hospital Authority St. Orsola-Malpighi Polyclinic (Prof. F.S. Violante, Dr. M.C. Nucci, Dr. V. Lodi), the Neurosurgery of IRCCS Institute of Neurological Sciences of Bologna (Dr. C. Sturiale, Dr. N. Acciarri), the Neurosurgery Humanitas University Rozzano-Milano (Prof F. Servadei), the CNR Institute of Neuroscience and Humanitas (Prof. M. Matteoli, Dr. M.L. Malosio) and IRCSS Rizzoli Orthopedic Institute of Bologna (Dr. S. Boriani, Dr. M. Girolami, Dr. M. Fini).

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
DE
IT

EN

Automobili Lamborghini starts bioengineering carbon fiber composite study in collaboration with Houston Methodist Resear

DE

Automobili Lamborghini startet mit dem Methodist Houston Research Institute medizinisches Forschungsprojekt über Carbonf

IT

Automobili Lamborghini avvia con il Houston Methodist Research Institute una collaborazione per lo studio dei materiali

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Automobili Lamborghini Inaugurates New Museum and Waves Off The 50th Anniversary Miura Tour

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Stefano Domenicali, CEO of Automobili Lamborghini, today inaugurated the new Lamborghini Museum at the company's headquarters in Sant'Agata Bolognese near Bologna. The museum's layout and displays have been completely renovated, providing a new visitor experience including multimedia displays and activities. The inauguration was held to coincide with the first stage of the Miura Tour, the owners' rally celebrating the iconic super sports car's 50th anniversary, with a journey of over 500 km through the Italian regions of Emilia, Liguria and Tuscany. The participants' 20 Miuras, put on display at the heart of the company, were saluted by a flyby of four Eurofighters from the 36th Stormo Caccia (fighter squadron) of the Gioia del Colle airbase near Bari in southern Italy. The new Chief of Staff of the Italian Air Force, Lt. Gen. Enzo Vecciarelli, was present.
Stefano Domenicali remarked: “The inauguration of the new Museum on the same day as the Miura Tour sets off, sends out a clear signal on Lamborghini's commitment to honoring its history. The Museum, which has been designed as an authentic experience for visitors, will be a key attraction for an ever-increasing number of arrivals from around the world. The new layout now provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand's past to its future.”

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
DE
IT

EN

Automobili Lamborghini inaugurates new museum and waves off the 50th anniversary Miura tour

DE

Automobili Lamborghini weiht neues Museum ein und gibt den Startschuss für die Tour zum 50. Jubiläum des Miura

IT

Automobili Lamborghini inaugura il suo nuovo Museo e dà avvio al Tour per i 50 anni della Miura

RELATED

Lamborghini Media Centre

50° Anniversario Miura tour in Bologna – Day 1

50° Anniversario Miura tour – Day 2

50° Anniversario Miura Tour – Day 3

RELATED

Lamborghini Media Centre

50° Anniversario Miura tour in Bologna – Day 1

50° Anniversario Miura tour – Day 2

50° Anniversario Miura Tour – Day 3

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Lamborghini Huracán Performante takes Autocar Innovation Award 2017

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant’Agata Bolognese/London, 24 May 2017 – The Huracán Performante has been awarded the Innovation Award by the UK’s Autocar magazine. The presentation was made to Board Member for Research and Development, Maurizio Reggiani, in an event at Silverstone circuit, which coincided with Lamborghini’s week-long dynamic launch of the car in Italy, to media worldwide.
“The Huracán Performante demonstrates intriguing innovation in its active aerodynamics system,” said Autocar editor Mark Tisshaw. “The award recognises the technology that most impressed us during the last year, something that has broken new ground.
“Having just driven the car at its launch, we can also vouch for the remarkable performance of this naturally aspirated super sports car. The active aerodynamics system takes dynamic handling to a new level.”
“We are very proud to receive formal recognition from a prominent and respected UK automotive publication,” said Maurizio Reggiani. “The Huracán Performante’s abilities are already proven from its production car lap record at the Nürburgring Nordschleife. This award provides additional acknowledgement of the car’s prowess, which is largely due to its patented ALA system (Aerodinamica Lamborghini Attiva), and a testament to the talent of our R&D and design teams.”

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
IT
DE

EN

Lamborghini Huracan Performante takes Autocar innovation award

IT

Lamborghini Huracan Performante premiata con l'Autocar Award

DE

Lamborghini Huracán Performante gewinnt den Innovationspreis von “Autocar”

RELATED

Lamborghini Media Canter

RELATED

Lamborghini Media Canter

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL