Automobili Lamborghini at the Auto China 2014 in Beijing

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A roaring success at the Geneva Motor Show, the Lamborghini Huracán LP 610-4 is making its highly anticipated Asia debut at the Auto China 2014 in Beijing. As the heir to the most successful Lamborghini ever, the Gallardo, the Huracán is expected to make waves in the supercar realm due to its unmatched performance, technical innovation, and styling. In an exclusive Technology Workshop about this model, held before the Beijing Auto Show, Lamborghini presented the instinctive technologies of the innovative super sports car to Chinese media, and unveiled the secrets of the brand's new legend.
At the Auto China 2014 in Beijing Automobili Lamborghini is also going to present its 12 Cylinder Model, the Aventador LP 700-4, in a highly exclusive and appealing configuration called Nazionale, realized by Lamborghini Ad Personam, the personalization program that allows clients to create their own made-to-order Lamborghini.

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Automobili Lamborghini at the Auto China 2014 in Beijing

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Automobili Lamborghini at the Auto China 2014 in Beijing — NEW VIDEOS AVAILABLE

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A roaring success at the Geneva Motor Show, the Lamborghini Huracán LP 610-4 is making its highly anticipated Asia debut at the Auto China 2014 in Beijing. As the heir to the most successful Lamborghini ever, the Gallardo, the Huracán is expected to make waves in the supercar realm due to its unmatched performance, technical innovation, and styling. In an exclusive Technology Workshop about this model, held before the Beijing Auto Show, Lamborghini presented the instinctive technologies of the innovative super sports car to Chinese media, and unveiled the secrets of the brand's new legend.
At the Auto China 2014 in Beijing Automobili Lamborghini is also going to present its 12 Cylinder Model, the Aventador LP 700-4, in a highly exclusive and appealing configuration called Nazionale, realized by Lamborghini Ad Personam, the personalization program that allows clients to create their own made-to-order Lamborghini.

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Automobili Lamborghini at the Beijing Motor Show 2014

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A roaring success at the Geneva Motor Show, the Lamborghini Huracán will soon make its highly anticipated Asia debut at the Beijing Auto Show on April 20, 2014. As the heir to the most successful Lamborghini ever, the Gallardo, the Huracán is expected to make waves in the supercar realm due to its unmatched performance, technical innovation, and styling.
At the Beijing Motorshow 2014 Automobili Lamborghini is also going to present the Aventador in a highly exclusive and appealing configuration called Nazionale, realized by Lamborghini Ad Personam, the personalization program that allows clients to create their own made-to-order Lamborghini.
Stephan Winkelmann, President and CEO of Automobili Lamborghini said: “For Lamborghini China is a very important market. We entered China in 2005 and for us today in terms of sales China represents the second largest market in the world. Therefore we are especially looking forward to present to the Asian public both models, the new Lamborghini Huracán LP 610-4 and the Lamborghini Aventador LP 700-4 in the special Ad Personam configuration Nazionale.”

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Lamborghini global success reflected in Middle East

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Lamborghini Doha is showing the Lamborghini Huracán LP 610-4 on its stand at this year's Qatar Motor Show. The car was launched in spring 2014 and contributed to Automobili Lamborghini's 2014 sales success, both worldwide and in the Middle East.
Delivering a total of 2,530 cars worldwide last year (an increase of 19% on the previous year) 2014 saw a new sales record for the Italian super sports car manufacturer.
The V10 Lamborghini Huracán collected more than 3,300 orders by the end of 2014, with 1,137 Huracán delivered to customers starting from summer. The Lamborghini Aventador also achieved an all-time record result for V12 Lamborghini models with 1,128 units, in both Coupe and Roadster versions, delivered to customers last year (an increase of 13% over 2013).
Confirming its position as one of Lamborghini's top three markets worldwide, the Middle East region saw a growth of 51% in deliveries to customers in 2014, with Qatar reflecting the market's strength. Lamborghini Aventador deliveries to customers in the region were up 16% compared to 2013.
As a global brand, distribution is well balanced, with EMEA (Europe, Middle East, Africa), America and Asia Pacific each accounting for approximately one third of sales.
''The Middle East continues as a strong market for Lamborghini. Our brand is very established and sought after, with a strong demand across both V12 and V10 products,'' said Christian Mastro, Head of Europe, Middle East and Africa for Automobili Lamborghini. ''The Middle East clearly reflects our global success seen in 2014 deliveries to customers.''
The Lamborghini Huracán LP 610-4 is a luxury super sports car with breathtaking performance: accelerating from 0 to 100 km/h in 3.2 seconds and with a top speed of more than 325 km/h, it is propelled by a naturally aspirated V10 engine with 5.2-liter displacement and 449 kW / 610 hp. The Lamborghini Huracán sports an extremely fast-shifting 7-speed dual-clutch transmission “Lamborghini Doppia Frizione” (LDF), and all-wheel drive in a hybrid carbon fiber and aluminum chassis.
The Lamborghini Huracán is priced at $255,150.00 USD without taxes.

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Lamborghini 50th Anniversary Grand Tour – Day 3 – New Video Available

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The 4.5 km convoy of Lamborghini supercars left Rome earlier this morning en route to Bologna, the third destination of the Lamborghini Grand Tour. The Lamborghinis drove through San Giustino Valdarno for another day of celebrations. The cars will set off again tomorrow afternoon to Sant'Agata Bolognese, where the final celebrations of the 50th anniversary will take place over the weekend.
Available content includes an edited package with the highlights of the third day as well as images.

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Lamborghini 50th Anniversary Grand Tour – Day 2

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The Lamborghini Grand Tour continued through the beautiful landscapes of Italy in Forte dei Marmi, Grosseto, Rome on May 9th . A convoy of 350 roaring Lamborghinis, the biggest reunion ever to celebrate the 50th anniversary of the House of the Raging Bull, started in Milan on May 8th. The 4.5 km convoy of supercars is now heading to San Giustino Valdarno and Bologna.
The Lamborghinis will set off to Sant'Agata Bolognese tomorrow, where the final celebrations of the 50th anniversary will take place.
Available content includes images and edited package about the second day of the tour in Forte dei Marmi, Grosseto and Rome.

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First Stage of the Lamborghini 50th Anniversary Grand Tour

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This morning, at 9 a.m. on the dot, the 350 vehicles taking part in the Lamborghini Grand Tour started their engines and set off towards Forte dei Marmi. Leaving the parc fermè in Milan, capital of Italian design, fashion, and finance and starting point of the Grand Tour behind them, the roaring supercars from the House of the Raging Bull set off towards Forte dei Marmi, one of the most exclusive and fashionable resorts on the Tyrrhenian coast and birthplace of the Italian bourgeoisie's luxury vacations of the 1960s.
The convoy covered 270 km, taking in the breathtaking scenery of the Aveto Natural Regional Park and the Trebbia River valley, described by Hemingway as one of the most beautiful in the world, stopping for lunch at the Saint Columbanus Monastery in Bobbio. On reaching their destination, the Lamborghini cavalcade parked up in Forte dei Marmi's “living room” – Piazza Marconi, right in the center of town – to the surprise and admiring glances of residents and holidaymakers who are usually no strangers to seeing powerful cars driving through.

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Lamborghini to Celebrate 50th Anniversary with ‘Grande Giro’

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A convoy of 350 Lamborghini super sports cars will leave from Milan on 8 May, as the biggest reunion ever of cars from the House of the Raging Bull start their Grand Tour as part of Lamborghini's 50th Anniversary celebrations. The tour will pass through the beautiful landscapes of Lombardia, Toscana, Lazio, Umbria and Emilia Romagna, stopping over in Forte dei Marmi, Grosseto, Roma, San Giustino Valdarno and Bologna, where they will arrive on 10 May in the afternoon.
On Saturday 11 May the Lamborghinis will depart again for Sant'Agata Bolognese, for the final celebrations of the 50th anniversary.
The convoy will be more than 4.5 km in length, with a dramatic combined power of more than 190,000 hp. It will be a true open air exhibition of all the models that wrote the history of the brand. From the first car produced in 1963, the 350 GT, it will include virtually the entire model range right up to the current Gallardo and Aventador models. Drivers and co-drivers will arrive from all over the world: with 65% men and 35 women, their ages range from 22 to 75 years old, underlining the passion for the brand that stays from one generation to the next.
The first rendez-vous is in Milan, on 7 May at 10.00 am, when the Lamborghinis will be parked at the parc fermé in Piazza Castello, and from there will leave the following day to Bobbio.
Content from the event will be available next week.

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