Lamborghini Opens Two New Dealerships in North America with Grand Openings Featuring All-New Design

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Sant’Agata Bolognese, October 9, 2017 – Automobili Lamborghini has debuted its new corporate identity in North America with two dealership grand opening celebrations on consecutive evenings in both Toronto, Ontario and Sterling, Virginia.
The exclusive VIP events in Toronto and Sterling on 5 October and 6 October, respectively, included attendance by Lamborghini’s global Chairman & Chief Executive Officer, Stefano Domenicali.
The grand opening of Lamborghini Uptown Toronto marks the debut of the re-design in Canada, an international hub offering great visibility for Lamborghini brand. Canada is now the fifth largest market for the brand around the world yielding record sales following its third consecutive year of growth.
Lamborghini Sterling, which is located in the Washington, D.C. metropolitan area, is the first U.S. showroom to feature the brand’s new design. The Ambassador of Italy to the United States, Armando Varricchio, was also on hand to commemorate the occasion alongside other VIP customers and notable guests who came out to support the new Lamborghini store.
The redesigned showroom environments reflect the need for increased space as Lamborghini accelerates its model expansion and double its sales volume with the launch of its new super sport SUV, the Urus, by 2018.

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“Lamborghini. Design Legend”, the exhibition celebrating Lamborghini Design, Opens at the Erarta Museum of Modern and Contemporary Art in St. Petersburg

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St. Petersburg/Sant’Agata Bolognese, September 7, 2017 – “Lamborghini. Design Legend” is opening at the Erarta Museum of Modern and Contemporary Art in St. Petersburg. The exhibition tells the story behind the design tradition of the House of the Raging Bull, from its founding to the present day. Visitors will be able to view some of the most iconic models from the brand’s history, displayed alongside paintings created by the Lamborghini Centro Stile, immersing themselves in a journey through an evolution of forms and styles that were not only ahead of their time, but also set a new standard for the automotive world. Lamborghini design is a highly innovative language, which flowed from the pen and the creative genius of great masters of design such as Marcello Gandini.
In the words of Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, “We are truly pleased to have received this invitation from the Erarta Museum. An exhibition dedicated to our design confirms the extraordinary contemporary nature and revolutionary scope of Lamborghini's stylistic language. We wish Erarta much success for this exhibition, reflecting the success our vehicles are enjoying in the world. We are glad that a noble and beautiful city such as St. Petersburg, imbued with an Italian flavor thanks to Palladio, can serve as the backdrop for it.”
As Erarta’s Director of Communications, Ekaterina Atoyan-Milyukova, stated, “Lamborghini's design evolution and technological innovations have become not only a part of the history of the automotive world, but a part of the history of art itself. Each Lamborghini model, with its cultural significance and authenticity, has the quality of a true work of art. The Erarta Museum is therefore pleased to welcome the prestigious Italian car company Lamborghini, whose exhibition is further proof of our ongoing commitment to exhibiting the finest examples of contemporary art.”
The company’s history is told through 5 vehicles and 6 style models, illustrating the journey from the aristocratic elegance of its beginnings (perfectly embodied by a 400 GT with a 1965 body by Carrozzeria Touring Superleggera) to the 1966 revolution in taste and technology represented by the Miura (the first Gandini masterpiece with a body by Carrozzeria Bertone). A Centenario, created in 2016 by Centro Stile Lamborghini under the guidance of Mitja Borkert, provides the link to the Lamborghini design of today.
The exhibition is further enriched by the presence of two large-scale canvases (5×2 m), one depicting the Countach and the other the Centenario, executed by one of Lamborghini’s designers.
The exhibition also features engines, including the one that was the ten-time winner of the World Powerboat Championship, and the company’s contemporary racing activities represented by a rare Diablo GT and a Gallardo Super Trofeo.
The exhibition, which will be the first held in a newly opened wing of the museum, will run from 8 September to 17 December.
For other photos and video material: media.lamborghini.com​​​​For more information on Automobili Lamborghini: www.lamborghini.com

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The new Aventador S Roadster: Breathtaking performance with open-air driving sophistication – New content available

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Super sports car technologies and dynamics of Aventador S coupé, coupled with open-air driving pleasure Naturally-aspirated V12 producing 740 hp, accelerating 0-100 km/h in 3.0 seconds with top speed 350 km/h (217 mph)Aerodynamic design and development optimising the open-air experience for driver and passengerDedicated Ad Personam color and trim options, extensive use carbon fiberSant’Agata Bolognese, 6 September 2017 – The Aventador S Roadster is presented by Automobili Lamborghini at the IAA in Frankfurt, combining the technologies and driving dynamics of the Aventador S with an emotive open air driving experience.
“The new Aventador S Roadster sets new benchmarks in technology and performance on both road and track, with the roadster version adding a new dimension in driving enjoyment,” says Chairman and Chief Executive Officer, Stefano Domenicali. “The Aventador S Roadster offers the thrill of open air driving without compromising on driving dynamics or the occupants’ comfort, and adds a further luxurious dimension through the personalization options available.”
The Aventador S Roadster is the only mid-rear engine V12 super sports roadster. Alongside class-leading performance figures, the roadster’s unique status is enhanced by multiple color and trim options, including new materials and extensive use of carbon fiber as well as virtually limitless potential through Lamborghini’s Ad Personam personalization program.
Air and space – the aerodynamic roadster design
The roadster maintains the unmistakable design of the Aventador S along with unique features reflecting its roadster persona: a combination of distinctive Lamborghini design DNA and the result of extensive aerodynamic testing.
The car’s rear sports distinctively different lines to the coupé, giving the roadster its own aerodynamic character. An engine bridge runs from the back window to the rear in a mix of body color and matt black painted carbon fiber engine bonnet blades: a transparent option is also available to show off the V12 engine within. Sleek, removable, hardtop roof panels, weighing less than six kg, are convexly molded to ensure maximum cabin space for the occupants. Finished in matt black carbon fiber, optional specifications including high gloss black, shiny visible carbon fiber, and further Ad Personam possibilities. An easy fastening system allows the roof panels to be quickly removed and stored in the front trunk.
The rear window is electrically operated at the push of a button for drivers wanting to hear the beat of the V12 powerplant: while closed during roofless driving, the window minimizes cabin noise and airflow.
Color and trim, inside and out
Complementing external colors, five interior configurations are offered, featuring leather and Alcantara in single and bi-color combinations and various stitching and trim choices. Further external and internal packages such as ‘branding’ and ‘carbon fiber’ are offered, with the Ad Personam program for clients wanting to customize their Aventador S Roadster even further.
Clients can also select the internal specification of the roof panels: covered in black Alcantara framed by matt black carbon as standard, an optional Carbon Skin package (Lamborghini’s high tech fabric that is even lighter than Alcantara) can cover the interior roof panels as well as around the cockpit and parts of the cabin.
The Aventador S Roadster is launched in the Ad Personam Color Blu Aegir, inspired by the peaceful turquoise ocean hiding an indomitable force beneath: sophisticated yet powerful, with extensive use of carbon fiber.The wing mirrors and windscreen frame are finished in high gloss carbon fiber while the lower part of the car including front and rear bumper, side skirts, air intakes and outlets are in visible carbon fiber.
The configuration internally demonstrates the potential of the Ad Personam program, using Blu Delphinus leather contrasted with Bianco Polar, with Blu Delphinus S-trim stripes on seats, doors and dashboard and even the floor mats in blue and white.
Aventador S Roadster – design and technologies
The Aventador Roadster’s ‘S’ suffix denotes the design and technology advancements of the new model. The Roadster adopts the four-wheel drive, new active suspension, new four-wheel steering system, and the new EGO driving mode introduced on the Aventador S coupé, and with the redevelopment of every aspect of suspension and electronic control systems, its ‘total control concept’ assures superior drive, ride and performance.
Enhanced lateral control from the new four-wheel steering provides improved agility at low speed and more stability at high speed, combined with Lamborghini Dynamic Steering (LDS) for responsive feedback and sharper turn-in. Improved vertical control comes from updated pushrod suspension, new rear springs and Lamborghini Magneto-rheological Suspension (LMS) with revised kinematics adapted to the new four-wheel steering. A new real-time variable damping system optimizes wheel and body control and balance and ground stiffness is maximized.
A optimized ESC system improves longitudinal control for faster and more precise management of traction control and vehicle dynamics depending on driving mode selected, maximizing grip in all conditions and enhancing handling. The permanent four-wheel drive’s calibration allows for the stabilizing effect of the new rear-wheel steering, allowing more torque to the rear axle: when powering off, less torque is shifted to the front axle to allow a sporty but safe drive.
The active rear wing optimizes the car’s aerodynamic balance depending on speed and the selected drive mode, and its significantly enhanced overall aerodynamic design improves front downforce by more than 130% over the previous Aventador. With the wing in optimum position the roadster achieves over 50% overall efficiency at high downforce and in low drag more than 400%.
The Aventador S Roadster’s four driving modes allows selection of STRADA, SPORT and CORSA and the new EGO mode, each influencing every aspect of the car’s behavior through management of traction, steering and suspension. EGO allows the driver to set up his preferred criteria in each mode to suit his driving style.
Accelerating 0-100km/h in just 3.0 seconds, with a top speed equal to the Aventador S coupé of 350 km/h, the Aventador S Roadster weighs just 50 kg more than the coupé. Its 6.5 liter V12 engine outputs the same 740 hp as the coupé, with 690 Nm of torque at 5,500 rpm. The seven-speed lightweight Independent Shifting Rod (ISR) transmission provides robotized gearshifts in up to 50 milliseconds, with carbon ceramic brakes as standard. Dione 20”/21” rims are fitted with Pirelli P Zero tires especially developed for the Aventador S. Inside, the TFT digital dashboard can be customized to the driver’s preferences and Apple CarPlay™ is standard.
Price of the Lamborghini Aventador S Roadster and market delivery
The first customers will take delivery of the new Lamborghini Aventador S Roadster in February 2018 at suggested retail prices as follows:
Europe: EUR 313,666.00 (suggested retail price taxes excluded)UK: GBP 251,462.00 (suggested retail price taxes excluded)USA: USD 460,247.00 (suggested retail price – GGT included)China: RMB 7,478,513.00 (suggested retail price taxes included)Japan: YEN 46,267,692.00 (suggested retail price taxes included)
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com
Watch the live press conference on:
live.lamborghini (http://live.lamborghini)Youtube.com/Lamborghini ( https://www.youtube.com/user/Lamborghini)Facebook.com/Lamborghini (https://www.facebook.com/Lamborghini/)
Join the Conversation: #AventadorSRoadster

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Paolo Poma appointed new CFO of Automobili Lamborghini

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Sant’Agata Bolognese, 12 June 2017 – Automobili Lamborghini has appointed Paolo Poma as Chief Financial Officer and Managing Director. He will join the team led by Chairman and Chief Executive Officer, Stefano Domenicali, effective immediately.
In his new role, Paolo Poma will be responsible for finance, administration and control, IT, legal affairs, compliance and risk management. Poma will be taking over from Werner Neuhold, who has been appointed Chief Compliance Officer (CCO) at AUDI AG.
Born in Bergamo on 22 June 1966, Poma received his degree in Engineering Management from the Polytechnic University of Milan. He began his career in the construction sector, where he worked in operations, then went on to earn his Master’s in Business Administration from the SDA Bocconi School of Management.
In 2000 he went to work for McKinsey & Co. in Milan and, after two years, was appointed Director of Planning and M&A for Ducati. In 2005, he took over the same position at the Tenaris Group in Buenos Aires.
In 2007, he returned to Ducati, where he filled various finance roles with increasing levels of responsibility, until his appointment as CFO in 2011.
Following Ducati’s acquisition by the VW Group in 2012, he guided the company through its integration into the group and, in 2015, he was appointed Chief Financial Officer and Managing Director of Volkswagen Group Italia, from where he has joined Lamborghini.

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Automobili Lamborghini expands prototype and pre-series vehicle development facilities, and opens new acoustic test room

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Sant’Agata Bolognese, 9 June 2017 – Automobili Lamborghini has significantly expanded its prototype and pre-series vehicle development areas, as part of the ongoing production facility growth in readiness for its Super SUV, the Urus. The existing building has been extended from 5.000 m2 to 7.000 m2.
A new acoustic test room, part of the overall expansion, was officially inaugurated with the attendance of Stefano Domenicali, Chairman and Chief Executive Officer, and Maurizio Reggiani, Board Member for Research and Development of Automobili Lamborghini.
The sound of a Lamborghini represents one of the most emotive experiences attached to the super sports car marque. The acoustic test room, which has been realized according to the latest technical standards, allows adjustment of particular sound sensations in order to create the typical Lamborghini driving experience, involving all the senses.
In line with Lamborghini’s continual quest for innovative solutions, the new facility also supports the acoustic adjustment of lightweight construction components, one of Lamborghini’s core competences. The new facility will additionally play an important role in the realization of future vehicle concepts and drive train systems.

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Automobili Lamborghini Starts Bioengineering Carbon Fiber composite Study in Collaboration with Houston Methodist Research Institute

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Mauro Ferrari, Ph.D., visiting Sant’Agata Bolognese
Sant’Agata Bolognese/Houston (USA), 30 May 2017 – Automobili Lamborghini is collaborating with Houston Methodist Research Institute, to share its expertise in the study of carbon fiber composite materials.
The ongoing research project is focused on a biocompatibility study of composite materials to be used mainly in prosthetic implants, but also in subcutaneous devices. The aim is to identify new materials that are lighter, better tolerated by the human body, and more resistant over time than those currently used in the medical field.
Mauro Ferrari, Ph.D., President and CEO of the Houston Methodist Research Institute, was welcomed in Sant’Agata Bolognese by Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini.
Mauro Ferrari is an Italian scientist engaged mainly in nanotechnology research and in the field of applied bioengineering in medicine.
Automobili Lamborghini is a leader in the research and production of carbon fiber composite materials, and the Advanced Composite Lightweight Structures Department of Research & Development provides its experience not only in the automotive field but also in other sectors including biomedical.
In addition to Houston Methodist Research Institute, Lamborghini collaborates in Italy, on this and other research projects, with the Occupational Medicine Unit of Bologna University Hospital Authority St. Orsola-Malpighi Polyclinic (Prof. F.S. Violante, Dr. M.C. Nucci, Dr. V. Lodi), the Neurosurgery of IRCCS Institute of Neurological Sciences of Bologna (Dr. C. Sturiale, Dr. N. Acciarri), the Neurosurgery Humanitas University Rozzano-Milano (Prof F. Servadei), the CNR Institute of Neuroscience and Humanitas (Prof. M. Matteoli, Dr. M.L. Malosio) and IRCSS Rizzoli Orthopedic Institute of Bologna (Dr. S. Boriani, Dr. M. Girolami, Dr. M. Fini).

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Lamborghini Huracán Performante takes Autocar Innovation Award 2017

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Sant’Agata Bolognese/London, 24 May 2017 – The Huracán Performante has been awarded the Innovation Award by the UK’s Autocar magazine. The presentation was made to Board Member for Research and Development, Maurizio Reggiani, in an event at Silverstone circuit, which coincided with Lamborghini’s week-long dynamic launch of the car in Italy, to media worldwide.
“The Huracán Performante demonstrates intriguing innovation in its active aerodynamics system,” said Autocar editor Mark Tisshaw. “The award recognises the technology that most impressed us during the last year, something that has broken new ground.
“Having just driven the car at its launch, we can also vouch for the remarkable performance of this naturally aspirated super sports car. The active aerodynamics system takes dynamic handling to a new level.”
“We are very proud to receive formal recognition from a prominent and respected UK automotive publication,” said Maurizio Reggiani. “The Huracán Performante’s abilities are already proven from its production car lap record at the Nürburgring Nordschleife. This award provides additional acknowledgement of the car’s prowess, which is largely due to its patented ALA system (Aerodinamica Lamborghini Attiva), and a testament to the talent of our R&D and design teams.”

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Automobili Lamborghini: Paint Plant for the Urus SUV Confirmed at Sant’Agata Bolognese

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· The new facility will be operational by the end of 2018
· The building will cover more than 10,000 sqm
· Up to 200 new job hires once the full plant production capacity is reached
Sant'Agata Bolognese, 22 May 2017 – Automobili Lamborghini continues development of its production site, announcing construction of a paint plant. The new building will be completed by the end of 2018 and will be used to paint the body of the Urus SUV, which is scheduled to arrive on the market next year.
The paint plant will extend over more than 10,000 square meters, further expanding the production site, which will extend from the 150,000 sqm, envisaged and reached up by end of 2017, to a total of more than 160,000 sqm of covered area.
The new paint facility will also impact favorably in terms of human resources: approximately 200 new hires will be made by the time the plant reaches full production capacity, adding to 500 jobs created due to the third Lamborghini model.
Stefano Domenicali, Chairman and Chief Executive Officer of Lamborghini, remarked: “We are very pleased with this result, which represents another step on our path of strategic expansion. Thanks to the support and faith of our shareholder AUDI AG, a decision was taken that most effectively safeguards our know-how, job growth in the territory, and brand identity.”
The new plant will benefit from the most advanced technological systems with low environmental impact. A staff of highly-skilled workers will guarantee the highest standards of quality on products characterized by a high level of customization.
The confirmation was favored by a recent organizational agreement made between the company and the union regarding the system of work shifts, aimed at making expansion highly attractive in terms of competitiveness and cost control.

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Lackiererei für den Lamborghini SUV Urus in Sant’Agata Bolognese bestätigt

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Automobili Lamborghini: confermato lo stabilimento di verniciatura per il SUV Urus a Sant’Agata Bolognese

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An exhibition dedicated to Ayrton Senna inaugurated at the Lamborghini Museum at Sant’Agata Bolognese

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Sant’Agata Bolognese, 12 April, 2017 – Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, inaugurated the Ayrton Senna exhibition at the Lamborghini Museum in Sant’Agata Bolognese.
The event welcomed the participation of Ercole Colombo and Giorgio Terruzzi, curators of the photographic record, and Mauro Forghieri and Daniele Audetto, who attended the test drive in 1993 when Senna drove a McLaren fitted with a Lamborghini engine on the Estoril circuit.
Every race car ever driven by the Brazilian champion is on display, from his debut outing to his tragic accident, heightening the appeal of the “Ayrton Senna. The last night” photography exhibition. The cars on display include the white MP4/8, identical to the one tested at Estoril, along with its engine.
The exhibition is open daily from 12 April to 9 October, including Sundays, from 9.30 am to 7 pm, and runs alongside the Lamborghini Museum’s permanent collection.

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Ayrton Senna und sein Mythos – Ausstellungseröffnung im Lamborghini Museum in Sant'Agata Bolognese

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Juan Carlos I of Bourbon is welcomed in Lamborghini by Stefano Domenicali, Chairman and CEO

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Juan Carlos I of Bourbon is welcomed in Lamborghini by Stefano Domenicali, Chairman and CEO

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