Automobili Lamborghini is “Top Employer Italia” for the fourth consecutive year

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More than 320 employees hired for the Urus project
Sant’Agata Bolognese, 13 February 2017 – Automobili Lamborghini is once again confirmed as one of the most attractive employers. For the fourth year in a row, the company has been awarded the prestigious “Top Employer Italia 2017” certification, an honor bestowed annually by the Top Employers Institute on companies with excellent workplace environments and advanced policies for human resource management.
The achievement of high corporate welfare standards runs parallel with a period of intense expansion for the Sant’Agata Bolognese company, which will expand its product range from 2018 with a third model, the Urus SUV. Since the project was launched, Lamborghini has hired more than 320 new employees on permanent contracts, with over 130 joining in 2016. New personnel are concentrated mainly in the areas of production and R&D. The new arrivals brought the total number of employees to 1,415 at the end of 2016. This growth in personnel is on track with the investments planned for the third model, with a further increase in employee numbers still to come.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, commented: “Being reconfirmed as a Top Employer is a clear sign that the constant investment in our people is an important tool for our company’s future success. Lamborghini is currently seeing extraordinary growth potential: the new SUV will double our production site and sales volumes. Being able to attract the best talent with the strength of our brand, and investing in their professional development, is a crucial tool in our future ambitions”.
The constant attention given to company employees and their families is reflected in many activities and initiatives aimed at improving the well-being of people both in and outside the workplace.
The attention given to the health of Lamborghini employees is evident in the campaigns to raise awareness on proper nutrition such as the “farm to table” and low-calorie menus in the company restaurant; vaccinations; and free breast health screening for women in collaboration with LILT (Lega Italiana per la Lotta contro i Tumori – Italian Cancer League), a health insurance that provides reimbursements for doctor’s visits, exams and hospitalization in addition to free prevention packages for the entire family. Pregnant employees can also take advantage of a range of benefits, such as maternity packages provided by the health insurance; priority parking at the company; integration of up to 60% of salary during the period of optional maternity leave; and the special maternity and paternity kit provided when the child is born.
Further benefits include free access to sports facilities, numerous employee discounts at childcare facilities, fitness centers, businesses and cultural institutions of the local area, in addition to events organized by the company for employees and their families.
Leveraging professional training is a fundamental and essential element in the development of competencies and professional skills. In 2016 a new system was established for promoting the acquisition of educational qualifications and offering paid leave to employees for this purpose over the course of their working life. Another important training initiative can be seen in the company’s partnerships with schools and universities, such as the MIT in Boston or the Italian Bologna Business School Foundation.
Labor union relations at Lamborghini also make the company a virtuous model inspired by ongoing dialogue, transparency, and collaboration between the company and the union representatives.

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Automobili Lamborghini and the Massachusetts Institute of Technology join forces to write the future of super sports cars

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Sant’Agata Bolognese/Boston, 18 October 2016 – Automobili Lamborghini has signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology.
The agreement marks the start of a collaboration between these two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
This strategic partnership will enable students and the teaching staff at MIT and Lamborghini engineers to compare notes and work together on mutually interesting, cutting-edge research projects, focusing primarily on new materials in the automotive field, with exchange, collaboration projects and workshops leading to joint research in the chosen fields.
The partnership represents a step into the future for the automotive industry, with the ultimate aim of paving the way for a very ambitious project, namely a super sports car ready for the challenges of the third millennium.

Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini:”We want people to think of us more and more as a trendsetter in the super luxury and sports car segment. MIT has always been a pioneer in innovation and we are proud to have signed this general agreement with such an illustrious institution, which will lead to the study of issues of mutual interest relating to the super sports car for the 3rd millennium”.
Serenella Sferza, Co-director of MIT-Italy Program:”MIT-Italy is a two way bridge linking MIT and Outstanding Names in Italian Industry. It is hard for us to imagine a better partner than Lamborghini, and we are looking forward to the projects that this partnership will help us develop”.
Armando Varricchio, Italian Ambassador to the United States:”The partnership between the Massachusetts Institute of Technology via the MIT-Italy Program and Lamborghini represents a new and important step in sealing the cooperation between Italian industry and American research, confirming the strong and mutual interest linking them and the potential for further growth. Italian technology is confirming its status among the top ranking countries in the world, capable of successfully standing its ground in a competitive market like the United States”.
Michele Scannavini, Chairman of ICE:”Last year, Italian technology in general came first in terms of overall trade with the USA, with a share of 30%. Italy’s huge export capacity resides in the strength of its SMEs and associated clusters, the one at Bologna ranking among the most important ones; agreements like this with Lamborghini are proof of the undisputed excellence of our industries in the field of innovation”.

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Matteo Renzi Visits Automobili Lamborghini

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Sant’Agata Bolognese, 23 September 2016 – Today, Italian Prime Minister Matteo Renzi paid a visit to Lamborghini's production facilities at Sant’Agata Bolognese, in a moment of historic expansion being experienced by the company, a producer of excellence in Made in Italy craftsmanship.
Mr. Renzi was welcomed by Lamborghini CEO Stefano Domenicali together with members of the company's management team. Mr. Renzi's delegation visited the factory where the Huracán and Aventador are produced. During their visit, they focused on a new area that is under construction, where a 70,000 square-meter manufacturing hub is being built for the new Lamborghini SUV slated to debut in 2018. Mr. Domenicali presented the expansion project to Mr. Renzi where work is proceeding quickly to complete the new factory, a new logistics center, a test track and additional R&D departments. The expansion will result in a significant increase in the number of employees and will also double sales volumes.
“Lamborghini is currently undergoing a momentous change. It is embarking on a remarkable period of growth, thanks to the new SUV to be launched in Sant’Agata Bolognese. This was made possible by the technical and industrial synergy of our Group and by the support of the Italian Government and the Emilia-Romagna Regional Administration. The project is a significant expression of a new approach to doing things together, through the joint efforts of government agencies, labor unions and companies; an approach involving different experience and responsibilities. Such a joint project is an activity that will effectively create confidence in the future, stimulate other positive examples of industrial growth and enhance our country's level of competitiveness,” said Mr. Domenicali.

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Lamborghini Opens in Bristol First Dealership in New Corporate Design

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New brand environment heralds forthcoming SUV and increased volumes “Lamborghini and our dealer partners are investing in a bright future”, says Automobili Lamborghini CEO Stefano Domenicali​Sant’Agata Bolognese/Bristol, UK, 22 September 2016 – Automobili Lamborghini is preparing its international dealer network for the future, with the launch of a new dealership corporate identity and brand environment.
The first dealership to sport the new showroom design and service center officially opens today in Bristol, increasing the UK dealer network to eight outlets. The new corporate design will roll-out worldwide to all new and existing showrooms over the next years.
The new showroom environment reflects the need for increased space as Lamborghini expands its model line-up and doubles sales with the launch of its new SUV by 2018.
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this, perfectly communicating our philosophies of Pure, Visionary and Cutting Edge,” said Automobili Lamborghini Chief Executive Officer, Stefano Domenicali. “It is also important that we continue to build a solid, committed dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Both Lamborghini and our dealer partners are investing in a bright future.”
The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night, and complemented by a black totem sporting the Lamborghini bull logo. The new showroom space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. Opportunities to literally ‘touch and feel’ the world of Lamborghini include digital elements to enhance the customer experience: a client lounge includes a car configuration system to guide the customer through specifying his Lamborghini; product and Ad Personam areas provide samples of exterior and interior finishes and allow clients to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.
The range of Lamborghini models is displayed, with a car on a white center-stage uplit by LED lights in a complementary color to its exterior. Video walls give clients and even passers-by an insight into the world of Lamborghini. An area dedicated to Accessori Originali displays aftersales enhancements, and includes a digital experience with headphones and screen to explore and even hear product features such as engine sounds. The Collezione Automobili Lamborghini range of clothing and accessories has a dedicated space in the entrance, visible from both inside and through the showroom windows.

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Lamborghini launches the international architectural contest “Lamborghini Road Monument”

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Sant'Agata Bolognese, Italy, 7 September 2016 – Automobili Lamborghini is launching an international architectural contest, Lamborghini Road Monument, in order to create two installations inspired by the House of the Raging Bull. Young architects, designers and practices will compete to create works which will enhance the entry points to the town of Sant’Agata Bolognese, where the company is headquartered. The goal of the competition is to offer the local area a new identity with two installations which will make a mark on contemporary architecture through their interpretation of the Lamborghini philosophy – visionary, cutting edge and stylistically pure.
The contest, to be held in partnership with YAC, Young Architects Competitions, a leading promoter of architectural contests, and sponsored by the Emilia-Romagna Region, the Metropolitan City of Bologna, the municipality of Sant’Agata Bolognese, the Academy of Fine Arts of Bologna and Unindustria Bologna, will also benefit from an exceptional international jury. Four internationally famous architectural practices – Zaha Hadid Architects, Studio Fabio Novembre, Studio Libeskind and Foster + Partners – will judge the entries alongside Francesco Dal Co, Editor of «Casabella»; Giuseppe Cappochin, President of the Italian Professional Association of Architects; Annalisa Trentin from the University of Bologna; and Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini.
The competition includes certain requirements which must be met when creating the installation, including a healthy respect for the area and the environment. The projects should favor the use of non-polluting materials and environmentally sustainable technology, in keeping with the ethically responsible and environmentally sustainable strategy pursued by Automobili Lamborghini.
For further information on the competition: http://www.youngarchitectscompetitions.com/

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Lamborghini lancia il concorso internazionale di architettura “Lamborghini Road Monument “

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Lamborghini and L’Uomo Vogue at the 73rd Venice International Film Festival

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Venice / Sant’Agata Bolognese, Italy, 4 September 2016 – Automobili Lamborghini, manufacturer of iconic super sports cars, and «L’Uomo Vogue», Condé Nast's flagship men's lifestyle magazine, come together at the 73rd Venice International Film Festival: an event which reflects the search for excellence and the definition of new trends, and featuring three powerful brands with style, innovation and excitement as their common denominator.
Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, and Franca Sozzani, Editor-in-Chief of «L’Uomo Vogue», welcomed guests to the Scuola Grande San Giovanni Evangelista.
An exhibition entitled “The 10th Starry Year in Venice” was held to celebrate the tenth issue of the magazine covering the event: a monographic collector's edition containing the most iconic shots of the protagonists of the Italian and International cinema, taken from the issue.
The second part of the evening was held at Palazzina G, the exclusive hotel designed by Philippe Starck. On their arrival here, guests were able to admire the Aventador Miura Homage on display on the quayside next to the building, before concluding their evening in the lounge area.
Lamborghini's presence at international events where art, innovation and new trends are the common thread, highlights the Company's commitment to creating a complete brand experience in order to carry over the success of its iconic and desirable vehicles into complementary luxury environments.
For other images and videos, visit: media.lamborghini.com
For additional information on Automobili Lamborghini S.p.A., visit: Lamborghini.com

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Automobili Lamborghini unveils a fresh look on the Web: New Lamborghini.com now online

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New Car Configurator available for customizing your car in every detailBrand-new content for retracing the company's history and discovering the latest new ideas​Sant’Agata Bolognese, 1 September 2016 – Automobili Lamborghini is renewing its digital image with the new Lamborghini.com website, featuring content and graphics that have been completely reworked. A new layout in bright colors forms the backdrop for a homepage that scrolls vertically like a magazine and presents the Lamborghini marque using multimedia language of videos and images with strong visual impact.
The new content, which is available in six languages and is designed to enhance your virtual experience in the world of Lamborghini, now includes the Car Configurator – a feature that allows customers and enthusiasts to customize their Huracán or Aventador in every detail with a few clicks.
The newly designed Brand section lets you retrace the history of the brand – from the masterpieces of yesteryear to important personalities in the company's past – by describing the design and innovations that have helped turn Lamborghini into the only marque of its kind in the world.
The Motorsport section has also been revamped. It provides virtual access to the world of Squadra Corse – the Lamborghini racing department. A new blog section enables visitors to stay abreast of the latest racing activities, from news of Blancpain Super Trofeo and GT races, to information on Lamborghini's Junior driver programs.
The new Experience section provides an overview of activities for customers and fans which are designed to introduce to the world of Lamborghini, from the new Museum in Sant’Agata Bolognese, to Accademia and Esperienza driving courses, including events scheduled all over the world.
Finally, updates and new ideas on the Lamborghini world are available in real time in the news and social wall sections, which provide a window on the enthusiastic community of the millions of fans who follow the official profiles of Lamborghini.

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

Discover the video https://youtu.be/JKerYV2j4rk​
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Lamborghini presenta l’Ad Personam Studio Una nuova area dedicata al programma di personalizzazione

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Record Sales for Automobili Lamborghini in the first six Months of 2016: Deliveries exceed 2,000 Units

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Sant'Agata Bolognese, 6 July 2016 – In the first six months of the 2016 fiscal year, Automobili Lamborghini set a new sales record in its history. With 2,013 cars delivered to customers the company surpassed the 2,000 unit mark for the first time in a half year period. Furthermore, June 2016 has been a record month in the company's history with 416 units delivered to customers worldwide.
“Thanks to the enlargement of the Huracán family, including introduction of the Spyder and rear-wheel drive version in markets worldwide in spring this year, we were able to deliver an exceptional sales performance in the first six months of 2016,” said Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini S.p.A. “With a solid order bank, not only for the Huracán, but also for our V12 model the Aventador, we aim to outperform the last year's sales record yet again.”
Lamborghini is a global brand and sales distribution is well-balanced among the three regions: EMEA (Europe, Middle East, Africa), America and Asia Pacific, which each account for approximately one third of global sales.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 1,882 units in the first half of 2015 to 2,013 units in the first half of 2016. This marks an increase of 7%. The largest markets are the USA, Japan, UK, Greater China and Germany.
Thanks to the 1,370 units delivered of the V10 Huracán model, the first half of 2016 has been the most successful semester yet in Lamborghini's history for V10 sales. Sales figures of the Huracán in the first 24 months after market introduction were up by 87% compared to its predecessor, the Gallardo, in the same period after market launch.
Deliveries to customers of the twelve-cylinder Aventador totaled 643 units. The success story of the Aventador is reflected also in sales figures for the first 58 months after market introduction, which were up by 127% compared to its predecessor, the Murciélago, in the same period after market launch.

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Automobili Lamborghini: vendite record nei primi sei mesi del 2016 Superate le 2.000 unità

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Rekordabsatz für Automobili Lamborghini in den ersten sechs Monaten 2016: Auslieferungen übersteigen erstmals 2.000 Einh

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Lamborghini Magazine with augmented reality for the first time

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Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

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