6 Oct 2020 ‘Next-generation’ High-Performance Hybrid (HPH) supercar will be introduced in first half of 2021 McLaren’s first series-production hybrid features all-new V6 petrol engine and pure EV road driving mode All-new McLaren Carbon Lightweight Architecture (MCLA) pioneers a new age for McLaren advanced flexible chassis design High-Performance Hybrid powertrain and race-honed agility ensure trademark… Continue reading @McLaren: McLaren’s all-new High-Performance Hybrid supercar enters final stages of testing
Category: OEMRSSCHK
@VW Group: NEWSROOM: Volkswagen Chattanooga supplier park marks 10 years of success
Oct 6, 2020 Ten years ago last week, Volkswagen opened its 446,400-square-foot supplier park next door to the Chattanooga factory. With a $21 million investment, the site quickly became home to six suppliers supporting 500 jobs helping to assemble the Volkswagen Passat. Today, just as the Chattanooga factory has grown, so has the supplier park… Continue reading @VW Group: NEWSROOM: Volkswagen Chattanooga supplier park marks 10 years of success
@VW Group: Digital knowhow and expertise: Audi’s first Software Development Center in Ingolstadt
Berlin, Wolfsburg, Lisbon and now Ingolstadt. With eight locations, the Group family of Software Development Centers (SDCs) already has a broad base. And now AUDI AG, too, has joined this large network with a base in Ingolstadt. The first Audi SDC ensures the continued expansion of digital knowhow and in-house expertise as well as the… Continue reading @VW Group: Digital knowhow and expertise: Audi’s first Software Development Center in Ingolstadt
@Toyota: Toyota’s American Investment
Since 1957, when it opened its first U.S dealership, Toyota of Hollywood in California, Toyota has woven itself into the economic and cultural fabric of America. Today, Toyota’s commitment to the U.S. continues to grow, with the company completing its 2017 pledge to invest an additional $13 billion, bringing 6,800 more jobs to the U.S.… Continue reading @Toyota: Toyota’s American Investment
@Toyota: JR East, Hitachi and Toyota to Develop Hybrid (Fuel Cell) Railway Vehicles Powered by Hydrogen
Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all. We believe that true achievement comes from supporting our customers, partners, employees, and the communities in which we operate. Since our founding over 80 years ago in 1937, we have applied our… Continue reading @Toyota: JR East, Hitachi and Toyota to Develop Hybrid (Fuel Cell) Railway Vehicles Powered by Hydrogen
@Tata: Tata Motors Group global wholesales in Q2 FY21
6 October, 2020 The Tata Motors Group global wholesales in Q2 FY21, including Jaguar Land Rover, were at 2,02,873 nos., lower by 16%, as compared to Q2 FY20. Global wholesales of all Tata Motors’ commercial vehicles and Tata Daewoo range in Q2 FY21 were at 56,614 nos., lower by 29%, over Q2 FY20. Global… Continue reading @Tata: Tata Motors Group global wholesales in Q2 FY21
@Renault: New LADA cars with an advantage000080
LADA brand promotions and conditions of state programs continue to operate during October. All LADA models (except commercial versions by VIS) participate in state programs.10% profit when buying a car on credit is provided to:- in terms of “First car” state program for the buyers purchasing a car for the first time;- in terms of… Continue reading @Renault: New LADA cars with an advantage000080
@Ford: Tortured and Tested, 3.5-Liter PowerBoost Full Hybrid Powertrain in the All-New 2021 F-150 Is Built Ford Tough
The 3.5-liter PowerBoost™ in the 2021 Ford F-150 is the only full hybrid powertrain available in a pickup and the only one Built Ford Tough; generating 430 horsepower and 570 lb.-ft. of torque, it can tow up to 12,700 pounds The PowerBoost hybrid is tested to the extreme standards the rest of the F-150… Continue reading @Ford: Tortured and Tested, 3.5-Liter PowerBoost Full Hybrid Powertrain in the All-New 2021 F-150 Is Built Ford Tough
EQS arrives in 2021 and is the first model built on the new electric architecture
06.
October 2020
Stuttgart
The EQS is the all-electric member in the new S-Class range and arrives on the market next year. The EQS is the first to use the new electric architecture for electric vehicles of the luxury and executive segment at Mercedes-Benz. With the EQE business saloon and the SUV variants of EQS and EQE, further models based on the new architecture will follow soon. The development is running on schedule: at present, intensive test drives are being conducted mainly at the Test and Technology Centre in Immendingen to validate the production maturity. In the compact class, production of the EQA, the fully electric brother of the GLA, will start later this year, followed by the EQB in 2021. The new generation of electric vehicles in the luxury and executive segment is based on a custom-developed architecture, which is scalable in every aspect and can be used across model series. The wheelbase and track as well as all other system components, especially the batteries, are variable thanks to the modular design. The vehicle concept is thus optimised to meet every requirement of a future-oriented, battery-electric model family. This vehicle architecture makes it possible to build Mercedes-Benz electric cars from saloons to large SUVs.
The EQS will allow customers in the luxury segment to fully benefit from all the advantages of an all-electric architecture with respect to space and design. With ranges of up to 700 km (according to WLTP), the EQS meets the requirements on a progressive saloon in the S-Class segment in this respect as well. At the same time, Mercedes-Benz remains faithful to its recipe for success in production, and designs its vehicles and factories to be able to build different models flexibly on the same production lines. The electric vehicles also use pioneering cross-sectoral technologies from Mercedes-Benz such as, for example, the MBUX (Mercedes-Benz User Experience) control and display system or the driving assistance systems.
The Mercedes-Benz Vision EQS concept car provided pointers to the progressive design of the coming EQS in September 2019. The camouflaged prototypes undergoing testing are also foretelling key design features that are revolutionary for the luxury segment such as the cab forward design or the coupé-like 'one-bow' styling. However, further details of the progressive design of the models EQS SUV, EQE and EQE SUV crucial for the success of the electric initiative remain a secret to the public for the time being.
Mercedes-Benz will introduce the all-electric architecture in 2021. At the same time, the company will continue to electrify the most successful platforms. In addition to the EQC mid-size SUV (EQC 400 4MATIC, combined power consumption: 21.3-20.2 kWh/100 km; weighted CO2 emissions: 0 g/km)[1] and the all-electric EQV people carrier (EQV 300, combined power consumption: 26.4-26.3 kWh/100 km; combined CO2 emissions: 0 g/km)1, customers in the compact car segment can look forward to two all-electric SUVs, the EQA and EQB. Their progressive design identifies them as members of the all-electric product range. Production of the EQA will commence before the end of this year.
Final spurt toward series production: the EQS on the last stages of testing
The EQS is currently undergoing the last tests on the way to production maturity, including at the Test and Technology Centre in Immendingen. The systematic validation of the overall vehicle serves to guarantee the high quality standards and is one of the extensive measures in the development process of every Mercedes-Benz model series. Stations include tough winter testing in Scandinavia, chassis and drivetrain tests on proving grounds, public roads and on the high-speed test track in Nardo as well as the integrated testing of the overall vehicle in the heat of Southern Europe and South Africa. Test drives are currently also being conducted in China and the USA. In the case of the EQS, special attention is paid to the electric powertrain and the battery, of course. They too are tested and approved in accordance with the strictest Mercedes-Benz standards.
“The EQS has already piled up far more than two million test kilometres from the heat of South Africa to the cold of Northern Sweden”, says Christoph Starzynski, Vice-President Electric Vehicle Architecture at Mercedes-Benz and responsible for the EQ vehicles. “The EQS will be the S-Class of electric vehicles. That is why it is undergoing the same demanding development program as any other vehicle that has the privilege of proudly bearing the three-pointed star. In addition, there were quite a few tests specifically for electric cars that cover important development priorities such as range, charging and efficiency”.
The EQS is produced together with the S-Class in “Factory 56” in Sindelfingen, one of the world's most modern car factories. For quite some time, flexibility in the plants has been an investment priority of Mercedes-Benz Operations (MO), which is responsible for passenger car production worldwide. The technical equipment featuring trailblazing Industry 4.0 solutions is a key factor in the flexibility. Thanks to the highly flexible structures, all plants are able to produce vehicles with different types of powertrains and thus also to respond quickly to changes in demand in the markets. Electric-mobility opportunities can be seized with a limited investment need.
As part of its “Ambition 2039” initiative, Mercedes-Benz is working on offering a CO2-neutral new car fleet less than 20 years from now. The company wants electrically powered cars including all-electric and plug-in hybrid vehicles to account for more than half of its sales already by 2030.
[1] The power consumption was determined on the basis of Commission Regulation (EC) No 692/2008. The power consumption is dependent upon the vehicle configuration. Further information on the official fuel consumption and the official specific CO2 emissions of new passenger cars can be found in the “Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” [Guide to fuel consumption, CO₂ emissions and power consumption of new passenger cars], which is available free of charge at all sales outlets and from DAT Deutsche Automobil Treuhand GmbH (www.dat.de).
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Wolfgang Würth
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New Mercedes-Benz strategy announced – targeting structurally higher profitability
06.
October 2020
Stuttgart
New Mercedes-Benz strategy for the car business unveiled today at a virtual investor
and analyst conference. The new strategy will enhance the Mercedes-Benz brand’s luxury status, raise the product
portfolio’s positioning and mix, pursue significant growth for sub-brands AMG, Maybach,
G and EQ and accelerate the development of electric drive and car software. Mercedes-Benz confirms its full commitment to electrification across all products and
segments, unveils new dedicated electric architectures, and announces multiple new
electric product launches. Four all-new electric vehicles on new large EVA architecture set for launch from 2021. New electric products coming for AMG, Maybach and G. New »Electric first« MMA platform in development for compact and medium sized cars. Expanded cost reduction plans unveiled that will drive down capex, R&D and fixed costs in
absolute terms and will improve the industrial footprint. Financial ambitions sharpened: lowering break-even point, targeting higher profitability
and strong cash conversion rate. Stuttgart (Germany) – Mercedes-Benz has announced a new strategic course that will pursue profitable growth in the luxury segment and target leadership in electric drive and car software. “In recent years we have done many things right: design, product engineering, brand rejuvenation, sales growth. As a result, we have put Mercedes back on top again. But we have not yet lived up to our full potential in terms of turning volume success into profit growth. That’s why we have refocused and are launching our new strategy. We intend to build the world’s most desirable cars. It’s about leveraging our strengths as a luxury brand to grow economic value and enhancing the mix and positioning of our product portfolio. We will unlock the full potential of our unique sub-brands – AMG, Maybach, G and EQ. Our strategy is designed to avoid non-core activities to focus on winning where it matters: dedicated electric vehicles and proprietary car software. We will take action on structural costs, target strong and sustained profitability,” said Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG at a virtual investor and analyst conference titled »Mercedes-Benz Strategy Update« on October 6, 2020. Källenius also said “with this new strategy we are announcing our clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral, in line with our Ambition 2039 target.”
The new Mercedes-Benz strategy is a comprehensive program that has been designed to power the company forward technologically and financially. It has six pillars:
Think and act like a luxury brand
Luxury has always been part of the soul of Mercedes-Benz. Going forward, the brand will see a renewed focus on luxury, making it an integral part of all products, customer interactions and digital technologies. Mercedes-Benz will reshape its product portfolio, brand communications and its sales network to deliver a true luxury experience – a luxury experience that will be electric, software-driven and sustainable.
Focus on profitable growth
Mercedes-Benz will take actions to improve and recalibrate its market strategy. These will focus on optimizing the balance between volume, price and channel mix to ensure improved contribution margins from the current and future portfolio. Mercedes-Benz will also focus its product development resources and capital on the most profitable parts of the market and the segments in which it competes, in order to ensure structurally higher profitability.
Expand customer base by growing sub-brands
Mercedes-Benz is the most valuable luxury car brand in the world, according to Interbrand. It will remain the guiding star. But Mercedes-Benz also has extraordinary sub-brands: AMG, Maybach, G and EQ. The new strategy will take them to the next level – accelerating their development, with clear and targeted plans to unlock their potential and drive substantial incremental EBIT growth.
AMG is set for the next level with high-performance electrification, starting in 2021. Its links with Formula 1 will also intensify next year, to reflect its identity as Mercedes’ high performance sub-brand. Maybach will pursue global opportunities, doubling in size and going electric. The demand for the legendary G is ahead of current capacity. The legend will grow, and will electrify. With the EQ brand, Mercedes-Benz will address a new audience with progressive high-technology products, built on dedicated electric architectures.
Embrace customers and grow recurrent revenues
Mercedes-Benz is committed to fostering life-long relationships with its customers. The aim is for customers to love owning a Mercedes-Benz and to be so satisfied by the relationship that they stay with the brand for a long-time, ideally forever. Now, Mercedes-Benz will aim for even stronger loyalty, higher repeat purchases and rapid growth in recurrent revenues – from services and parts and also increasingly from Over-the-Air (OTA) updates and subscription services. The growing number of connected cars provides very significant revenue opportunities in the future, as the Mercedes-Benz fleet will reach 20 million fully connected vehicles in total by 2025.
Lead in electric drive and car software
Mercedes-Benz is aiming to take the lead in electric drive and car software with ambitious product development targets and the accelerated introduction of new technology. As part of its »Electric First« strategy, Mercedes-Benz has announced four all-new electric vehicles based on its upcoming large-car Electric Vehicle Architecture (EVA). The EQS luxury sedan is the first representative of this new dedicated architecture and will reach the market in 2021 with an electric range of more than 700 km (WLTP). It will be followed by the EQE, the EQS-SUV and the EQE-SUV. In addition, AMG, Maybach and G will go electric. From 2025, multiple further models will be added to the electric vehicles portfolio on the second all-new dedicated electric platform, the Mercedes-Benz Modular Architecture (MMA) designed for compact and medium-sized cars.
Mercedes-Benz will shift even more of its product development resources and expertise to electric drive, and will invest in new technologies and concepts to accelerate electric range and efficiency. The next generation of eMotors are developed in house and will feature sophisticated inverter and high voltage technology. The company is making huge strides in battery technology – with in-house battery R&D complimented by close partnerships with key strategic partners CATL, Farasis and Sila Nano. New materials and production processes will increase range, reduce charging time and cost.
Mercedes-Benz also announced an exciting next step in electric vehicle development today, with the Vision EQXX technology program. The aim is to build an electric vehicle with spectacular efficiency and range. Mercedes-Benz has tasked its engineering group with pushing the boundaries of electric range and efficiency with a cross-functional, multi-disciplinary team based in Stuttgart, supported by specialists from the Mercedes-Benz F1 HPP group in the UK, who bring expertise in eMotors plus motorsport-inspired development speed. While Vision EQXX is a technology program, it is expected to result in innovations that will quickly make their way into series production cars.
In the area of car software, Mercedes-Benz has announced its own proprietary MB.OS operating system. This will be developed in-house and is scheduled for launch in 2024. It will allow Mercedes-Benz to centralize the control of all the vehicles’ domains and also its consumer interfaces. Proprietary software development will allow greater speed and more frequent updates, and will be designed around scalable architectures that will control future development costs.
“At Mercedes-Benz, we strive for nothing less than taking the lead in electric drive and car software. We will do this with an intelligent electric platform strategy and a proprietary software development approach,” said Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Daimler Group Research and Mercedes-Benz Cars COO. “We are going to do it the Mercedes way, bringing a true luxury experience to the world of electric and connected cars. We will leverage in-house technology development and strategic partnerships to deliver superb products. And from 2025 on, we are targeting strong contribution margins for all new architectures thanks to high commonality and controlled investment, and ongoing falls in the cost of battery systems. While we will expand the electrified portfolio towards a share of more than 50% of global sales by 2030, our investments in combustion engine development will decline quickly and the number of combustion engine variants will fall by 70% by 2030.”
Lower cost base and improve industrial footprint
Mercedes-Benz will improve its profitability and cash generation and take actions to prepare for the future and to accelerate the transition to electric drive. 2020’s events have confirmed that the company’s break-even point is too high and, with the transformational challenges ahead, further actions will be needed. Mercedes-Benz will therefore take significant new steps to reduce the cost base and improve the industrial footprint in the period to 2025.
Fixed costs will be cut by more than 20% by 2025 in absolute terms compared to the 2019 baseline, via reduced spending, capacity adjustments and lower personnel costs. Capex and R&D expenditure are also set to decrease by more than 20% by 2025 compared to 2019. Variable costs will be reduced by 1% net per annum compared to the level of 2019 during the period until 2025, including increased and prolonged savings targets for material costs. This target excludes the effects of a higher xEV mix.
The new Mercedes-Benz strategy and its financial ambitions
With its refocused approach, the new Mercedes-Benz strategy should deliver an improvement in commercial performance via better mix and pricing, an improved product portfolio and growth in recurrent revenues. These developments, when combined with the substantial actions on costs and industrial footprint, should drive a structurally higher level of profitability. By 2025, Mercedes-Benz AG is aiming for a return on sales (RoS) level within a mid to high single-digit range, even under unfavorable market conditions. The company’s ambition is to achieve a double-digit margin in a strong market environment.
“We are set for profitable growth. Additionally we have initiated comprehensive measures to bring down the breakeven point in order to right-size our company and our operations. All measures together are designed to make our business weatherproof, address the challenges of the transformation and lead to solid profitability levels even in rough weather, with significant upside in favorable market conditions,” said Harald Wilhelm, Member of the Board of Management of Daimler AG, responsible for Finance & Controlling/Daimler Mobility, and of Mercedes-Benz AG, responsible for Finance & Controlling.
“The foundation of our new strategy is our highly qualified and motivated team. All of us at Mercedes-Benz are determined to deliver on our ambitions. We will build the world‘s most desirable cars. That’s our mission, that’s what we want to deliver to our customers. We will make a leap forward in technology. We will invest where we can win, grow more intelligently, and reshape our industrial footprint. As a result, we will be able to improve profitability and lift shareholder value,” said Källenius.
Additional information will be available at: https://media.mercedes-benz.com/mbsu
Press Contact
Jörg Howe
Head of Global Communications
joerg.howe@daimler.com
Tel: +49 711 17-41341
Fax: +49 711 17-41369
Twitter: https://twitter.com/joerg_howe
Katja Bott
Head of Global Communications Mercedes-Benz Cars & Vans
katja.bott@daimler.com
Tel: +49 711 17 75841
Hendrik Sackmann
Head of Finance and Strategy Communications
hendrik.sackmann@daimler.com
Tel: +49 711 17-35014
Fax: +49 711 17-79064268
LinkedIn: Hendrik Sackmann
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From left to right: Harald Wilhelm, CFO of Mercedes-Benz AG, Ola Källenius, CEO of Mercedes-Benz AG, and Markus Schäfer, COO of Mercedes-Benz AG, at a virtual on-line investor and analyst conference titled »Mercedes-Benz Strategy Update« on October 6, 2020.
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Markus Schäfer, COO of Mercedes-Benz AG, at a virtual on-line investor and analyst conference titled »Mercedes-Benz Strategy Update« on October 6, 2020.
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Ola Källenius, CEO of Mercedes-Benz AG, at a virtual on-line investor and analyst conference titled »Mercedes-Benz Strategy Update« on October 6, 2020.
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Ola Källenius, CEO of Mercedes-Benz AG, at a virtual on-line investor and analyst conference titled »Mercedes-Benz Strategy Update« on October 6, 2020.
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Ola Källenius, CEO of Mercedes-Benz AG, at a virtual on-line investor and analyst conference titled »Mercedes-Benz Strategy Update« on October 6, 2020.
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Harald Wilhelm, CFO of Mercedes-Benz AG, at a virtual on-line investor and analyst conference titled »Mercedes-Benz Strategy Update« on October 6, 2020.
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