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The Volkswagen Group, Mobileye, an Intel Company, and Champion Motors announced plans to deploy Israel’s first self-driving ride hailing service – or Mobility-as-a-Service (MaaS) starting next year. For this, the partners are planning to establish a Joint Venture. The planned cooperation is subject to approval by the responsible authorities and bod-ies. Operating as “New Mobility… Continue reading Volkswagen, Mobileye and Champion Motors to Invest in Israel and Deploy First Autonomous EV Ride-Hailing Service

Aston Martin ‘House of Beautiful’ brand centre opens in Shanghai

Aston Martin ‘House of Beautiful’ brand centre opens in Shanghai

Published: Oct 23, 2018

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Neil Allison

Iconic luxury British sports car manufacturer, Aston Martin Lagonda (AML), today announced the grand opening of its first global brand centre in China.

22 October 2018, Shanghai, China: Iconic luxury British sports car manufacturer, Aston Martin Lagonda (AML), today announced the grand opening of its first global brand centre in China.
Located in Shanghai’s Lujiazui financial district, the ‘House of Beautiful’ brand centre showcases all aspects of the Aston Martin experience, bringing together the company’s products, experiences and brand collaborations.
The impressive facility occupies over 300m2 and includes vehicle displays, space for entertaining and a lounge area for guests to relax. Situated within the MIFA 1862 Art Centre, the House of Beautiful will host design master classes, photography exhibitions and other exclusive events.
The new brand centre is part of the British luxury marque’s £620m trade and investment programme in China. The five-year plan, was announced by Aston Martin President and Group Chief Executive Officer, Dr Andy Palmer during a visit to China by a UK business delegation accompanying British Prime Minister Theresa May earlier this year.
Speaking at the opening of the global brand centre in Shanghai, Aston Martin Lagonda’s Vice President and Chief Creative Officer, Marek Reichman said: “The House of Beautiful mixes local culture, art, and shopping – delivering a truly luxurious experience.
“The new brand centre is part of an investment plan to strengthen our brand visibility to increase sales performance, which will further improve Aston Martin’s market share in this key market. This reflects our confidence in the Aston Martin brand and the attractiveness of the Chinese market which was our fastest growing region in 2017.”
The interior of the new brand-new 'House of Beautiful' brand centre has been designed by Marek Reichman and his team. Using the best materials and finishes, they have created an environment that enhances the cars on display.
Mr Peng Mingshan, President of Aston Martin China, said, “Shanghai has the perfect mixture of eastern and western culture. The opening of the 'House of Beautiful' is a significant milestone for our planned expansion in China. We will bring more unique brand experience to Chinese clients and fans of Aston Martin.”
Alex Hua Tian, the Chinese equestrian and Aston Martin China's 'Friend of the Brand', also attended the opening of the 'House of Beautiful'. He said: “It was a pleasure to attend the opening of Aston Martin’s first brand centre in China. The House of Beautiful is a truly luxurious destination which I am sure customers and fans will enjoy visiting.”
Aston Martin’s House of Beautiful is located L111, MIFA 1862 Arts Center, No. 1777, Riverside Avenue, Pudong New Area, Shanghai and is open seven days a week from 10am to 10pm.

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Mercedes-Benz baby carriage Avantgarde – from Function to Experience: Stellar ride for the littlest ones…

29.

October 2018

Stuttgart

Stuttgart. A sense of style and driving experience is instilled in the young generation from the very first outing with the all-new Mercedes-Benz baby carriage Avantgarde from Hartan. This is where ergonomic functionality, tested safety and innovative materials meet a modern, sporty look developed in close cooperation with the Mercedes-Benz Design department. The AMG design-inspired 5-twin-spoke wheels as well as adjustable suspension and the air-chamber tyres are a true highlights.
With the Mercedes-Benz baby carriage Avantgarde, young parents are always prepared to face everyday challenges while transporting their children. The manufacturer of the all-new pram is the German family firm Hartan from Gestungshausen in the Franconia area in the middle of Germany. Hartan has been producing high-quality baby carriages “Made in Germany” since the 1950s. Thus Mercedes-Benz is cooperating with an expert specialist in child mobility which also sets standards in innovation and comfortable and reliable products. Working together with Mercedes-Benz Design guarantees that certain sporty extra, just like the vehicle manufacturer itself. As is the case on the road, safety comes first on pavements and in parks: just like all the products from Hartan, the Mercedes-Benz baby carriage Avantgarde meets the highest requirements in terms of material selection and production quality and bears the German Association for Technical Inspection (TÜV) seal of approval.
The Mercedes-Benz baby carriage Avantgarde is characterised by a very low net weight resulting from the combination of an aluminium frame of just 8.9 kg with a stylish 4.1 kg GTX seat unit. Thanks to the highly manoeuvrable carrier with Solight Ecco air-chamber tyres, the baby carriage can be moved effortlessly on any surface. Solight Ecco is also a material which is very light thanks to its low density and, as it contains no plasticizers or PAHs, it is highly environmentally friendly. The iconic feature on the Mercedes-Benz baby carriage Avantgarde is the eye-catching rim in the same sporty black-silver-coloured 5-twin-spoke AMG design which is also available on the new C-Class. The parking brake, telescopic handlebar and a stowage compartment are further practical features of this high-quality design.
The carriage seat gets ergonomic points for its multiple-adjustable swivel function which also includes a recline position. A height-adjustable footrest with safety reflectors ensures that the child sits comfortably in each stage of growth and thanks to a belt system and an upholstered check strap the child is optimally protected from falling out. Depending on whether the child prefers to face the direction of movement or prefers to look at their parents, the seat unit can be turned 180° on the frame with one click. The noiselessly adjustable top is protects effectively on hot days and in rainy conditions thanks to a climate zone in the rear and a fold-out sun visor.
For the first few months, as an alternative to the seat unit, an infant carrier can be mounted on the frame with a single click. Here too the designers have paid special attention to the greatest possible comfort for baby and parents alike. The infant carrier is very light and can be quickly mounted and removed. It is ergonomically upholstered and has a soft-top with a sun shield and erectable back section affording comfort for both the baby and parents.
The Mercedes-Benz baby carriage Avantgarde is available in different colour variations. The “DESSIN Sport” design is a combination of black/anthracite/ grey/silver with red seams on the upholstery of the handle and safety bar as well as a red piping on the hood to ensure a dynamic look. The “DESSIN Sport” is fitted on an iridium silver carrier. The “Dolce Vita” variant in beige/sand/brown with a timeless carrier in “Arenisca” looks timelessly elegant. The “DESSIN Deep Sea” design in anthracite grey/dove blue with the carrier in “Seaskin” colour shows a stylish fashionably direction.
To supplement the baby carriage, Mercedes-Benz and Hartan also includes accessories such as a sunshade umbrella, changing bag in a stylish Mercedes-Benz design, a foot muff, a head restraint and a wind shield for the GTX seat unit. All accessories bear the logos of both tradition-deep companies. An organiser for storing a wallet, keys and mobile phone as well as a rain hood are included in the scope of specific accessories.
The Mercedes-Benz baby carriage Avantgarde will be available in leading baby specialist shops starting November 2018. Further information on the all new “Mercedes of baby carriages” will also be available from Hartan at http://www.hartan.de/.

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Koert Groeneveld

Head of International Product & Technology Communications

koert.groeneveld@daimler.com

Tel: +49 711 17-92311

Fax: +49 711 17-94365

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