“I don’t think you can plan to be the most talked-about brand on the planet…” says Jaguar boss Rawdon Glover, as he recalls those few days late last year after Jaguar’s rebranding, which must have left him reaching for his phone’s mute button. Ultimately, “the strategy played out” because the rebranding was designed to increase… Continue reading Jaguar rebrand ‘played out’ despite ‘frustrating’ response
Category: US Motoring Press
Ripping up Jaguar history would be ‘big mistake’, says brand boss
“The team is absolutely unflinching on this: what it’s going to take for Jaguar to succeed and the way that we’re going to do it,” he said. “The design teams, the engineering teams – everybody’s been involved in getting it this far.” Returning to enthusiasts, Glover is frustrated that “messages get filtered” and about the… Continue reading Ripping up Jaguar history would be ‘big mistake’, says brand boss
Exclusive Jaguar interview: fresh details on 986bhp super-GT
On the interior, Glover said Jaguar won’t be “bombarding the driver with technology”. “Most importantly, it’s got to be an amazing place to be in. The technology is there when you need it,” he said. “Jaguar is not going to win by having the best technology. That’s not a strategy. “It’s a bit like the… Continue reading Exclusive Jaguar interview: fresh details on 986bhp super-GT
BMW iX
Swinging open the iX’s frameless driver’s door admits you into a cabin that’s notably less risqué than the car’s outward appearance, but little more ordinary. The large front seats, with their integral-style head restraints, position you quite high and bent- legged at the controls, with good forward visibility (it’s less good over your shoulder and… Continue reading BMW iX
Tesla for Sale: Buyer’s Remorse Sinks In for Elon Musk’s E.V.-Owning Critics
When Jennifer Trebb first pulled into her driveway two years ago with her sleek Tesla Model Y, it was — as she put it — “kind of like a ‘Back to the Future’ moment.” She was helping the environment, she said, but driving a Tesla also had cachet. “It was definitely a little bit of… Continue reading Tesla for Sale: Buyer’s Remorse Sinks In for Elon Musk’s E.V.-Owning Critics
Trump’s tariffs could quickly cut North American auto production by a third
Autoworkers at Nissan’s Smyrna Vehicle Assembly Plant in Tennessee, June 6, 2022. The plant employs more than 7,000 people and produces a variety of vehicles, including the Leaf EV and Rogue crossover. Michael Wayland / CNBC DETROIT — Roughly a third of vehicle production in North America could be cut by next week as a… Continue reading Trump’s tariffs could quickly cut North American auto production by a third
Why automakers including Honda and Toyota are pouring millions into rockets and satellites
In January, Toyota said its mobility software subsidiary “Woven by Toyota” was investing $44 million into Japanese rocket maker Interstellar Technologies. Rival Honda has been developing a proprietary reusable rocket since 2019 to launch low-earth orbit satellites to space. Chinese automaker Geely Holding Group, a Tesla competitor, has invested $326 million to manufacture its own… Continue reading Why automakers including Honda and Toyota are pouring millions into rockets and satellites
Tesla’s worst month since 2022 coincided with Elon Musk’s first full month in White House
Leader of the Department of Government Efficiency Elon Musk wears a shirt that says “Tech Support” as he speaks during a cabinet meeting with US President Donald Trump at the White House in Washington, DC, on February 26, 2025. Jim Watson | Afp | Getty Images Tesla’s stock started off March the way it left… Continue reading Tesla’s worst month since 2022 coincided with Elon Musk’s first full month in White House
Volvo to Introduce EX30 in India by Year-End; Eyes Local Assembly for Competitive Pricing
Swedish luxury car market Volvo Car India is set to bring its most affordable electric SUV, the EX30, to the Indian market by the end of 2025 as part of its electrification push in the country. Volvo is conducting a feasibility study to determine the best way to introduce the model while keeping pricing competitive.… Continue reading Volvo to Introduce EX30 in India by Year-End; Eyes Local Assembly for Competitive Pricing
Mazda CX-30
There is little sense of a raised driving position at the wheel, or of a high roofline above your head. As it does from without, the car gives the impression that it’s simply a more practically minded five-door hatchback. It has a good-sized boot, a comfortable and spacious front row, and back seats that are… Continue reading Mazda CX-30