As an organisation whose mission is to simplify and improve the lives of people, Careem decided 2018 was going to be the year we paid extra close attention to what we were doing for women in our region.
This is why on international women’s day this year, we pledged to bring onboard 20,000 female Captains by 2020. We also launched our internal women@Careem network – a internal program created for and by our female colleagues to network and engage with each other, but most importantly, to raise awareness of and promote an inclusive culture for men and women to learn from each other.
Staying true to this, last Christmas, we ran a “HOHOHO” promocode campaign which enabled users to collect five percent of their rides using the HOHOHO promocode. After one month, the top users with the most donations, were allowed to pick the NGO all proceeds would be donated to. The winning NGO was ABAAD – a non-profit organisation founded in June 2011 which fought for violence against women.
The campaign..