China-headquartered global e-commerce SaaS platform Dianxiaomi has raised $110 million in its Series D funding led by SoftBank Vision Fund 2 and Sequoia China, per its announcement on Tuesday.
Tiger Global Management, GGV Capital, and Huaxing Growth Capital also participated in the round.
The latest round brings Dianxiaomi’s total funding this year to $210 million. The company plans to use the fresh investments to expand its overseas team and strengthen its international business.
Dianxiaomi founder and CEO Du Jianyin said, “after this round of funding, we will accelerate our strategic planning for Dianxiaomi’s international expansion, to truly make global e-commerce more
efficient.”
Founded in 2014, Dianxiaomi enables merchants, including small and medium enterprises, to set up their online stores and connect them to global e-commerce platforms with its core enterprise resource planning (ERP) solution. It works with global clients and Chinese brands looking to expand abroad. The company has an annual transaction volume of orders exceeding 350 billion yuan ($51.6 billion).
Dianxiaomi has over 1.5 million global users and partners with more than 50 e-commerce platforms. It also has over 1,600 logistics providers and more than 80 overseas warehouses.
The company offers other services such as SellFox, an e-commerce ERP for Amazon sellers, as well as BigSeller and UpSeller, e-commerce ERPs for local sellers in Southeast Asia and Latin America respectively.
BigSeller was launched in 2019 and has been used by 43,000 local sellers in SE Asia since then. Dianxiaomi has teams in Indonesia, Malaysia, and the UK.
SoftBank Investment Advisers managing partner Kentaro Matsui said “Dianxiaomi’s ability to standardise the merchant experience by streamlining 36 global e-commerce platforms has given them a real competitive edge.”
Sequoia China partner Coin Guo said Dianxiaomi captures the latest industry trend with its multiple products.