Singapore-headquartered TotallyAwesome, a digital advertising network for kids, teens, and families, has raised $10 million (debt and equity combined) seed funding from San Francisco-based Partners For Growth and boutique investment growth advisory firm Yefira Group, according to an announcement.
TotallyAwesome enables a youth-safe digital ecosystem by curating media inventory for brands to engage with more than 500 million monthly active under-18 users across APAC, safely.
TotallyAwesome is compliant with both COPPA and GDPR data privacy guidelines and regulations, with the company being a member of the kidSAFE Seal Program. The company follows the most advanced Government regulations protecting kids’ data and privacy, with its resident practising psychologist advising on what is age-appropriate and consequently helping shape its products and develop bespoke research solutions.
This science-backed approach is combined with local language human moderators – including teenagers – to ensure brand safety and emphasise human interpretation over AI-based solutions.
The firm will use the proceeds towards product development to evolve its enterprise advertising platform, ramp up hiring across its sales, data science and machine learning teams, as well as exploring strategic mergers and acquisitions to accelerate growth.
The company aims to expand its footprint across key strategic markets such as Indonesia, the Philippines, Japan and Australia.