Whether you’re a frustrated shopper or a car lover eager to see the latest technology and styles, the North American International Auto Show will have plenty for you to see when it opens to the public Sept. 17 at Huntington Place convention center on Detroit’s riverfront.
Auto show organizers expect about 30 brands to be on the show floor, including an array of new vehicles that either aren’t on sale yet or are in such short supply you’re more likely to find a pot of gold at the end of the rainbow than them on a dealer’s lot.
Add to that the announcement of about 30 semifinalists for North American Car, Truck and Utility of the Year, and Huntington Place will host the most impressive collection of new and hard to find vehicles since the pandemic struck in early 2020.
EVs, muscle cars, pickups — you name it
Curious about electric vehicles? Where else are ya gonna see a Cadillac Lyriq, GMC Hummer SUV and pickup, Ford F-150 Lightning, Hyundai Ioniq 5, Polestar 2 and Porsche Taycan?
How about the Genesis GV60 the EV that uses facial recognition to let its owner enter and drive?
Not to mention as yet unreleased models like the electric Chevrolet Equinox, Blazer and Silverado. Those three mainstream models — compact SUV, midsize SUV and full-size pickup — are the proof points for GM’s “EVs for everybody” promise to make the technological widespread and affordable. All three should go on sale in 2023.
There will also be revelations about other — as yet unannounced — beloved models making the transition to electric power.
Get ready for your first look at Toyota’s all-hybrid Crown sedan, which aims to split the difference between SUV and sedan. The new Sequoia large SUV will also be present.
Acura’s new Integra, the little sport sedan that recalls the brand’s origins, will be on the show floor, too.
Ford’s ever-expanding business building niche models for its pickups and SUVs will be well represented. Models that aren’t in dealerships yet but present at the show will include the Bronco Raptor, Bronco Everglades, Maverick Tremor and F-150 Raptor R.
Chevrolet will respond with its Silverado ZR2 Bison off roader, a full-size pickup with advanced shock absorbers, and five skid plates tailored to protect crucial low-hanging parts, including its front and rear differentials, transfer case and fuel tank.
Almost unimaginably, the Dodge stand will have a sporty Dodge Hornet plug-in hybrid developed with Alfa Romeo, and the controversial and innovative Daytona Charger SRT concept — billed as the first electric muscle car. If not from Dodge, who?
Did I mention the debut of the dramatic new 2024 Mustang — likely the last ever internal combustion powered version of the original pony car? And the Lincoln Model L 100 concept car that stopped traffic at the recent Pebble Beach luxury-brand extravaganza?
Yeah, they’ll be there, too.
Here is a list of highly anticipated vehicles expected at the Detroit auto show:
- Acura Integra
- Cadillac CT5-V Blackwing
- Cadillac Escalade-V
- Cadillac Lyriq
- Buick Wildcat concept
- Chevrolet electric, Blazer, Equinox and Silverado
- 2024 Ford Mustang
- Ford Maverick Tremor
- Dodge Charger Daytona SRT concept
- Dodge Hornet GT
- Genesis GV60
- GMC Hummer electric pickup and SUV
- Hyundai Ioniq 5
- Lincoln Model L 100
- Polestar 2
- Range Rover
- Toyota Crown
- Toyota Sequoia
- Toyota NASCAR race car
Unique experiences
Also not to be missed, a pair of stunning concept cars:
- Buick Wildcat
- Lincoln Model L 100
Those concepts will never be built, but they set the tone for their brand’s future vehicles and features.
Lincoln’s earlier Star concept will also be on the stand, this time with a finished interior.
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The Detroit Auto Dealers Association, which puts the show on, pulled every string its well-connected members could reach to make this a show worthy of the agonizing three years since Detroit held its last auto show.
Huntington Place will also hold off-roading SUV demos inside. For the first time, the show will also include flying electric “cars” and “motorcycles” — they’re coming, and sooner than you expect.
Toyota’s Lexus luxury brand’s stand won’t have the all-new 2023 RX, but the SUV may be present in the display of North American vehicles of the year semifinalists.
“This display of award semifinalists at the 2022 Detroit Auto Show is a first and will certainly contain a diverse selection of a couple dozen interesting new vehicles,” jury president Gary Witzenburg said.
Among the vehicles in the running to be semifinalists:
- Audi Q4 E-tron
- BMW ix Drive 50i
- Genesis G80
- Honda CR-V
- Kia EV6
- Mercedes-Benz C-class
- Mercedes-Benz EQE
- Nissan Z
- Toyota GR Corolla
A variety of exotic and luxury cars are expected as well.
Multiple brands will offer test drives on the riverfront course of the 2023 Indy car Detroit Grand Prix.
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Moving from NAIAS’s old dates in the dead of winter opened the door — literally — to outdoor experiences, including an electric monster truck that will crush jalopies in Hart Plaza and photo ops for Jeep owners with the world’s largest rubber duck.
If you’re a Jeep owner, you know what that is all about. If not, Google it.
Partial list of brands expected at the Detroit auto show:
- Acura
- Alfa Romeo
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Ferrari
- Fiat
- Ford
- Genesis
- GMC
- Honda
- Hyundai
- Jeep
- Kia
- Lamborghini
- Land Rover
- Lexus
- Lincoln
- Mazda
- Nissan
- Polestar
- Porsche
- Ram
- Subaru
- Tesla
- Toyota
- VW
- Volvo
- Wagoneer
The public show is Sept. 17-25. Go to naias.com for information about show hours, tickets and more.
Contact Mark Phelan at 313-222-6731 or mmphelan@freepress.com. Follow him on Twitter @mark_phelan. Read more on autos and sign up for our autos newsletter. Become a subscriber.