Mustang Mamas crushing car stereotypes in their muscle cars: ‘That’s empowerment’

Sometimes a car is just a car, sitting under the hot sun in the grocery store parking lot.

But not always.

A car may also be a ticket to past and future experiences we’ll hold onto forever, a time machine that reminds us of people loved and lost. When we’re lucky, we get to savor small moments during this period of uncertainty, and create new memories that nourish our souls.

It’s definitely the latter for women from across the country who spoke to the Detroit Free Press about their Mustangs.

Charla Brannon of Chapel Hill, Tennessee − when asked why she didn’t drive a Chevy Camaro instead − wondered aloud if the reporter was trying to insult her.

Love for the Mustang is heartwarming and funny and over the top. It’s a cult following, with clubs and meetups from coast to coast and overseas that attract hundreds and thousands at a time from all income levels. These women show off their personalized cars, some decorated with glitter or rhinestones, and swap stories.

Ford revealed a new gas powered 2024 Mustang at the Detroit auto show this month that continues that tradition.

“Mustang is the poster child of the pony car class,” said Jonathan Klinger, vice president of car culture at Traverse City-based Hagerty, a specialty insurer of collector vehicles. Mustang is the top insured classic car, he said.

Mustang is nearly 60 years old, and Ford sales exceed 10 million. More than one in five Mustang buyers is female and trending younger, said Jim Owens, Ford Mustang marketing manager.

For women, there’s something a little different about the car and owning it. Some say they have to prove they’re part of the Mustang family. Others say Mustang is part of their family.

These are their stories:

‘Drive for hours’

Grace Poer, 47, an administrative assistant from Riverview, Florida, just south of Tampa, said her 24-year-old daughter with autism has always loved Mustangs. As a single mom, Poer would rent a Mustang for Kathryn’s birthday weekend every year, put down the top and drive for hours.

“The day she graduated from high school, we went and bought one,” Poer said. “Her hair is blowing in the wind. We’re like (the movie) Thelma and Louise, but there’s no driving off the cliff. With a Mustang, you don’t feel so cooped in. It’s like therapy.”

Kathryn Luczek of Riverview, Florida, seen here in front of her mother's 2020 Mustang GT in 2021, has celebrated her birthdays renting Mustangs for years.

Poer and her husband, Robert, met at a Mustang event four years ago. She has a black 1997 Mustang Cobra convertible and black 2020 Mustang GT. He has an orange 2016 Mustang GT and white 1998 Mustang Cobra coupe.

Grace Poer and her husband, Robert, who met at car show and married in 2018, are seen her with his 1998 Cobra and her old 2016 Mustang the day they bought their home in February 2020 in Riverview, Florida.

“The biggest thing is that it’s a classic muscle car. Especially for women, that’s empowerment,” Poer said. “It’s very satisfying to know there are so many women that like cars, that are into cars, that understand cars. We’re not all dependent on men.”

Keeping a promise

Gina Encinas, 61, a retired kindergarten teacher from El Centro, California vowed as a child she would one day buy a Mustang convertible and take her grandma for a ride.