Indonesian tech giant GoTo has adopted a three-pronged strategy towards profitability — spending wisely, increasing app revenues and doing promos efficiently — while it looks to use its stronghold in Indonesia as a springboard to expand to other markets in the future.
In a fireside chat at DealStreetAsia’s Asia PE-VC Summit 2022, Catherine Hindra Sutjahyo, GoTo’s director/head of foods and Indonesia sales and operations, said, “We continue to increase our take rate, which is a combination of our commission, logistics and platform fee. We need to understand which use case is less price sensitive, that is what we are going to focus on. We have improved our efficiency ratio by more than 50% while continuing to increase our top line.”