India Digest: V-Mart buys LimeRoad; Snapmint raises $21m

Fashion retailer V-Mart Retail (V-Mart) has acquired e-commerce platform LimeRoad for about $3.8 million. Separately, BNPL startup Snapmint has raised $21 million in a mix of equity and debt as a part of its Series A round.

V-Mart buys e-commerce startup LimeRoad

Fashion retailer V-Mart Retail (V-Mart) has acquired e-commerce platform LimeRoad for about $3.8 million. It further plans to invest Rs 150 crore to scale and achieve sustained profitability, said the company in a regulatory filing.

LimeRoad clocked net revenues of Rs179.95 crore in 2019-2020, which dropped to Rs69 crore in 2021-2022

Snapmint raises $21m in a mix of equity, and debt funding

Fintech startup Snapmint has raised a total of $21 million in equity and debt as a part of a Series A round led by Prashasta Seth, CEO & CIO of Prudent Investment Managers and Anicut Capital. The round also saw participation from Kae Capital, 9 Unicorns, and Negen Capital.

The company intends to deploy the funds to expand its merchant network online and offline to power the purchase of 550 million PAN card-holding Indian consumers, the company said in a statement.

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